#Sales - How to Write an Article.

Cute! And so innocent.

Everyone is telling you to 'create content', get out on LinkedIN, build your brand, on and on.

It's easy to do, you just "...sit at the keyboard and bleed..."

I've been writing blogs and articles since 2008 - for Xerox, Ricoh, most of the industry journals and The Death Of The Copier. From LA to Orlando to Sydney to Tokyo.

There is no magic, but I've learned a thing or two and I'd like to share a bit with you:

After the Virus: How to Design and Implement Your Wuhan Recovery Plan

Innocent Enough?

For the first time in history, the economies of the world have been ground to a halt.

We've never been here before and nobody knows exactly what is in the future. The "new world of work", "the new economy", "the new way of selling", "the new way of buying" is upon us, but there are NO TEMPLATES.

There are no EXPERTS.

Your peers and colleagues have decades of experience. If we could share our expertise, building a recovery plan will be easier.

That's exactly what we are proposing. This Zoom session will be a local and collaborative discussion around recovering from the Covid19 economic impact.

How are you going to plan for recovering in the following areas:

Nothing Stops Detroit

Laying folks off? Give them a chance.

#WorkingFromHome Survey

Create your own user feedback survey

Remote Working and Home Schooling...

I wonder how everyone is going to feel when parents discover home school is actually better than classroom driven social agendas?

At home, you can truly be any gender you want, even ‘binary’ without fear of persecution. Parents can teach sex as something two people, a man and a woman (not that there’s anything wrong that) do together. Mom can tell stories about the Revolutionary War, The family can Watch Saving Private Ryan and the talk about it AROUND the dinner table.

Aunt Beru can come over and teach gun safety.

I Will Raise This...

How to Prepare for and Thrive After a Layoff

How to Sell Copiers in the Age of Wuhan

#ArcDrive - rSX Takes on Ransomware

Ransomware is attacking you, your kids, your parents, your company and your clients.

I am not making this up...

“Ransomware Attacks Double in 2019…” – McAFee

“Ransomware costs businesses more than $75 billion per year.” – Datto

“75% of companies infected with ransomware were running up-to-date endpoint protection…” – Sophos

But what is the standard approach?  Defend against infection, and back-up completely.  Once a ransomware strikes, it is all about recovery and remediation - all good and prudent but not very proactive, wouldn't you agree?  This means your daily back-up must be impeccable - when was the last time you tested your recovery plan?  Is BDR just another acronym?

Regardless, the statistics tell another story - average ransom demand went for $48,000.00 to $133,000. (Source: Sophos).  The average number of days impacted by ransomware is 16.

New to Copier Sales: How to Sell Solutions

What, exactly is a solution? According to Merriam-Webster, it is “an action or process of solving a problem” Sounds simple, doesn’t it?

In the land of copier sales, duplexing (the ability to place images on both sides of a sheet of paper) was once considered a solution. Indeed, the times were much simpler.

Today, the phrase “solution selling” is as old as the hills — some say obsolete. But as with most opinions, it depends on who you ask and how you define solutions. Solutions are less about the “how” and more about the result, but when selling hardware, we tend to get caught up in the how. We talk about how long we’ve been in business, how toner is applied to paper, how much more can be saved with our lease and how fast our device spits out paper.

All true, but excruciatingly boring and out of date.

#ArcDrive - rSX Anti-Ransomware PRESS RELEASE

FOR IMMEDIATE RELEASE   

March 12, 2020

Contact Greg Walters

262-370-4193 or greg@grwalters.com

Oconomowoc Technology Team Brings the Most Innovative and Secure Anti-Ransomware Protection to the Copier Industry with ArcDrive - rSX.

Oconomowoc, Wi. – Greg Walters, Inc. announces a new ransomware defense system embedded on all ArcDrive systems.

“Ransomware Attacks Double in 2019…” – McAFee

“Ransomware costs businesses more than $75 billion per year.” – Datto

“75% of companies infected with ransomware were running up-to-date endpoint protection…” – Sophos

“Ransomware is a threat to all of us, but for small and medium-sized companies, a ransomware attack is especially gruesome as it can destroy the business”, says Greg Walters, President, Greg Walters, Inc., “this is why Team ArcDrive is releasing ArcDrive - rSX.”

Most anti-ransomware programs rely on back-up files and remediation, ArcDrive - rSX takes a more aggressive posture.