I have never heard of the Water Group.
For 2 years now I have been scouring the internet looking for any mention of "managed print services" and today is the first time this group pops up.
No surprise, "where the is mystery, there is margin...".
Today's mystery is MPS and as much as I believe there are a few "unique" aspects to selling MPS, selling is selling.
Well, "solution selling" is "solution selling".
One thing is for sure, this group is not short on content.
And although the content looks and sounds good, I still can't help but be skeptical about anyone claiming to be in MPS for more than 11 years - that would be...since when, 1996?
Somebody help me out, were copiers even digital back then?
Wasn't Apple running "ads" showing the difference between an Apple and PC user?(see above)
Was I using a Palm Pilot back then?
Didn't Office 97 ship on 45, 3.5-inch floppy's back then?
And don't remember anybody offering to manage a fleet of
IBM-Pro Printer; service and ribbons that is.
And as I read through their squeaky new, freshly painted
website, I could not help to think "HP"; it has the look and smell of SPS, which pretty much, well...smells.
And then there is this,
"...The team of Water Training Institute associates whom have designed and will deliver the Certified Managed Print Services Seller(TM) program curriculum have collectively sold nearly $1Billion in MPS business...Collectively, our brain-trust have more experience and success in sales and selling MPS than probably anyone in the world...”
Wow...I mean...wow.
Go ahead, divide $1billion by 0.0120 and then divide that by 11 years...whaddya get? I don't know, I ain't doing it.
Of course, these numbers are accurate, you can't put it out there like that if it ain't true - but then again, it all depends on how one defines "MPS", doesn't it?
According to their documentation, there are 5 separate modules of training - one is webinar-based and the test module is $500.00 and must be attached to Module #3, "In-Class Certified Managed Print Services Seller Program"
If taken individually, the total cost is $4,975.00 - but act now by enrolling for September's classes, and the price goes to $2,490.00.
These guys know how to market.
At the recent MPS Conference, the most popular "off-line" conversational subject was "...can someone tell me how to effectively put an MPS Practice together?"
Maybe this can be a great first step for rookie salespeople - or maybe even old "salts" of the copier world can get trained on moving "solutions" instead of boxes.
Or better yet, perhaps some "Sales Reps" with IT VARs can get acclimated to real solution selling by attending and getting certified.
But I keep going back to what one of my old sales managers once told me, "...sometimes we just overcomplicate what we do..." - FIVE modules?
Oh well, if I could get HP or CISCO or VMWARE to pay for it, I would go.
Here is the Press Release:
Voorhees, NJ, May 07, 2009 --(PR.com)-- Beginning September 16, 2009, The Water Training Institute (a division of Water, a New Jersey-based Professional Services firm) will offer the Certified Managed Print Services Seller(TM) Sales Training & Certification Program, designed for sales professionals that sell and promote Managed Print Services solutions.
Managed Print Services (MPS) is a solution that bundles office printers, copiers/MFPs, fax solutions, software, services, supplies, consumables, usage tracking, support, and management all for a single monthly invoice.
The CMPSS(TM) program is designed to provide sales professionals with a thorough understanding of MPS, comprehensive MPS sales training, a tailored MPS sales acumen evaluation & development plan for each participant, and a Certification Exam that – combined with the other aspects of the program - would substantiate that the successful candidate has demonstrated a certain standard of MPS sales performance and comprehension.
According to Jon Reiser, a Principal at Water, “Our customers tell us the Managed Print Services sales training seminars they send their sales reps to are ineffective and don’t really prepare the reps to effectively sell MPS solutions.
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So they hire Water to come in, re-train the sales reps properly, get them prepared, and give the managers a written analysis of each sales rep’s preparedness to sell MPS. In the end, the customers end up paying twice for something they should have gotten in the first place.
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