Managed Print Services Survey Over at P4PHotel: Xerox Didn't Sponser It, So Gartner Won't Cover It.

Art at P4PHotel has had a poll running for around a month - interesting and not so surprising results.

I have cut and pasted his entire article. You can find it here.

To me, this is a timely reveal, for I have, at this very moment, two separate "doom and gloom" MPS articles almost ready for post as part of my "Decade's End" run of pontifications.

Enjoy this.

Managed Print Service Poll "Review"

We've had this poll running for about a month now, or is it more like three weeks.

Ah, can't remember it's the end of the month, the quarter and the year and I'm being hammered every day about sales!!!!

Ok, back to the poll. We asked: You're now selling Managed Print Services "Your thoughts now". Basically tell us, it is working for you or not!

Here's the choices that vendors had to choose from and the percentages:

It's been a great success for us 27%
It's been ok for us 26%
It's not reaping the profits we thought it would 37%
If we had to do it over, we would not have gotten into MPS 10%

Very interesting to say the least, it seems to me that 47% or almost 1 out of every two vendors are not happy with the move. I thought it would have been more like 80% would have agreed with "It's been a great success for us".

I'm a follower of MPS, I believe it has it's place, however if 47% are unhappy, why is that? It's obvious that I can't answer that question, so I reached out to a friend of mine Greg Walters with Death of the Copier in Southern Cal, here's what he had to say......check back here in a few hours for the response!!

Here's Greg's opine:

You5 study does not surprise me. I know of a few very successful MPS Practices. But I have been taking many, many questions in the past 5 months all around getting an MPS Practice "going".

It seems that most MPS practices are set up on the wrong premise. Whether MPS is thought of as a marketing ploy to move more equipment, a strategic motion to secure existing accounts or a way to capture ongoing, single function volumes, most attention has been focused on "programs" and internal tactics.

We are ignoring or missing the Client in all this.

And...

All the MPS momentum gained from MPS ideas and programs and goals and potential is being bled off before it gets to the Selling Professional. Either the MPS philosophy is so weak, the sales person ignores and continues as always or the MPS philosophy is so complicated and nebulous, the sales person ignores and continues as always.

Here's the secret - Your study does note reflect MANAGED PRINT SERVICES problems, your study reveals basic, selling problems.

Put that on your whiteboard and gaze upon genius...

LOL!

Greg Walters
-=Good Selling=-

Coming at Turn of the Decade: DOTC DEFINES Managed Print Services, once and for all.

I know, you're breathless with suspense.


January 1, 2010.

2009 - "Copier Industry: Change or Die."

I was sitting in on a super-secret, MPS industry insider Webinar the other day.

I admit because I am all things MPS, little surprises me when discussing the MPS Ecosystem - except the freakin obvious and blatant issues that have been right in front of me all along.

I was half listening to the presenter answer the question, "how do we, as dealers, go from a Stage One MPS(equipment-centric) dealer to a Hybrid Dealer?"

Waiting for the inevitable, "you need Ownership buy-in" or the tried and true, "you need a strong infrastructure to support your MPS Team" and the ever popular, "retrain your Sales Staff", I was half paying attention.

Nope. Nadda, zip.

The answer was,

"CHANGE PEOPLE. It's too difficult to re-train from a transaction-based sell to consultative-based sell."

Shall I translate?

If you are selling copiers today, you had better change your ways and go with a company that still thinks they can train you into a consultative selling cycle before they figure out it's too difficult to teach old dogs new tricks.

But it's worse.

If the salespeople can't be changed then sales management can't be re-tooled, so they must go as well. Up the food chain, it goes until it ends with the King Bottle Washer himself, the Owner - on top, and all alone.

Granted, we should consider all factors. For instance, the fact that right now, there are likely 7,000 dealers, out of 15,000 or so, who have embraced MPS.

The old statistic (Photizo) stated that 50% of the folks who don't embrace MPS will be gone - but things have changed.

"CHANGE PEOPLE. It's too difficult to re-train from a transaction-based sell to consultative-based sell."

Now, if you aren't changing to the Hybrid Dealership model, not the iTex one, you will be gone.

That means that even if you do embrace MPS, if you aren't all in, you will be all out. Understand?

I know what you're thinking, "Sure, you big goof, copier sales are changing, but MPS is just the latest marketing scheme designed to sell more units. Everybody will need a copier, forever."

If you are a reader of mine, you may remember an article or two where I go off the deep end proclaiming that one day, HP won't sell printers. Yeah, right, I'm nuts.

A little History Lesson:

There once was a company, a global company, whose selling model included always sending at least 3 company representatives to every sales call. This company was the behemoth of technology. Large, foreboding, industry-defining - they told their customers what to order and how much to pay.

Nearly every person on the planet at one time or another had heard of this company. They were the barometer of American Technology - what was good for them, was good for the country.

America sent men to the moon and the back of this company's knowledge.

It seemed at times, that they would be around forever - selling bigger, faster, and more expensive devices. Devices are in high demand and built by only this company. Their equipment defined business processes and demanded their customers bend to the needs of the machines.

Who?

International Business Machines, Big Blue, Big Iron, IBM. In 1977, IBM had 300,000 employees.

The PS/2, ThinkPad, System 36, AS400 - OS/2, token ring...all gone. When IBM made the decision to move from the hardware business to business process and finally into Business Services - people thought they were nuts.

Manufacturing plants shut down. Divisions were sold off. Ten's of thousands of employees are gone.

How do you think those "big iron" salespeople responded?

Do you think the same people who sold these colossi one day just decided to offer business consulting?

No. No, they did not one day just decide to offer business consulting.

Sure, Big Blue tried to retrain. At the time, IBM's training regiment was known to be the best in the industry, the best anywhere; weeks were spent in Armonk, NY.

How do you think that went? Well, one day, somebody somewhere looked at this new business model, looked at all the training that had gone on, and then, glanced at the net new accounts list - it didn't add up.

So, did they redo their infrastructure or vamp up the marketing? Did IBM hire a bunch of consultants and try one more time to retrain the sales team?

Nope.

They CHANGED PEOPLE.

By the way, the one who let this cat out of the bag, was with IBM back then. Huh.

This has all happened before, in nearly every industry; technology, transportation, entertainment, hospitality, automobile...publishing, music...every niche...airports, filling stations, grocery stores, and retail.

Why should our little, 3 decades old, industry be any different?

I for one think we need to CHANGE PEOPLE. By CHANGE PEOPLE, I mean to change the way you are, not the members of the team.

Copier folks, anyone who sells in this crazy mixed-up world of output, are the most resilient and adaptive bunch out here, in the real world.

We can change. You can change.

Study history, or be doomed to repeat it.

12/14/2009

IKON, a Ricoh Company, Could Rule the Managed Print Services Ecosystem - Who?

At the bottom of the page, you may have noticed two graphs.

One showing the number of Managed Print Services Jobs offered and another reflecting Copier Sales jobs postings.

These graphs have been here for a while now.

The other day, I decided to drill down into these numbers and ran a quick query for "managed print services specialists IKON".

Boom. Twenty eight returns, from all over the country, posted within the LAST 23 DAYS.

Managed Print Services Specialst - IKON.

It's no secret I feel and have always felt that, on paper, IKON is the best positioned entity to jump into MPS.

Before RICOH, their position would have been stronger.

But today, with IKON's Facilities Management history and expertise, coupled with an absolutely stunning collection of supported Electronic Document and Workflow Management software packages, all IKON needs is to be a bit more hardware agnostic and shazam, MPS up to the Fourth Stage.

Check out my article back in July, here.

I know that was history - but, lately, for no apparent reason, IKON is popping up on my radar more and more - My MPS'dar, not copier radar.

What gives?

Well, looking at the locations where MPSS are about to be hired, I would say a national wave of MPS is what "gives".

IKON is on the MPS prowl.

Check it out, here.

The Printer and Copier Sales Decline in UK is "Over": Hurd's Word Tempered

Just over 1 million multifunction printers and standalone printers and copiers shipped during the 3rd quarter, in the UK.

This is down 3% from a year ago, but is not as bad as the 22% and 30% tumbles in the German and French markets, Gartner said.

Tosh Prabhakar, senior analyst at Gartner, was downbeat about short-term growth prospects.

"I cannot see things dramatically improving in the next six to nine months. The hardware is very mature and there are no compelling technologies that will drive the market forward," he said.

Remember Hurd's Words during HP's fourth-quarter financials meeting; he forecast a significant rebound in sales as companies upgraded ageing technology.

Pent up demand may lead to a call to that 800 number,(have you tried flicking it?).

Indeed, if Hurd's word is true, the inventory challenges of the LAST FOUR MONTHS, may be behind us by February, releasing the flood gates and fulfilling months of backed up orders.

Thus, resulting in an apparent, yet manipulated, rebound.

Not that there's anything wrong with that.

Source article here.


By the way, if you get the reference to "flicking" it, drop me a line.