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Thursday, October 1, 2020

I Have Seen The Future of the Copier Industry and It's Name is New York City


You know I've been saying it since 2008.

You may also know that I've been called everything from a 'traitor'  to 'firebrand' - nobody was predicting the ultimate demise of the copier back in 2009. Few were writing about copiers, printers, toner, sales, document management, the copier industry, or its culture.

Indeed, the industry survived the early shift from paper to digital and a global financial crisis - how could it not survive for another 20 years.

It doesn't take a genius to figure out that the office of 2019 WILL NEVER COME BACK.

Look to New York City.  

"...walk anywhere and you see local destruction...it's almost impossible to survive..." 

- IAC's Barry Diller.

Barry Diller runs Vimeo, Expedia, Angie, HomeAdvisor & Match, so he knows a bit about technology.

His observations so far are sound, then he says this - 

"...long term ...work from home is not productive...you have to be in an environment with other people to be productive...that is not going to change..."

He added, "...the concept of work from home does not work..."

Okay, then.  

What else would you expect to hear from someone investing $250 million in developing an off-shore park on the Hudson River?  He was scheduled to open it in 2021.  It's going to be difficult to recoup a $250 million investment when nobody works in the city.  

So he's encouraging everybody to the cubes.

Those workers are not coming back.  Companies are not going to pay for office space they do not need.  The age of the office is fading as employees stream to the countryside.

New York City wants to get Broadway back up and running.  But Broadway may follow the masses to the suburbs. Why? Because that's where the audience lives and works.

Museums?  To the countryside.  Great restaurants downtown?  Nope, not anymore. Moving to the 'Burbs.

How do I know this?  I am watching it happen right here in little old Wisconsin. It's in Boston, Philly, LA, and Detroit.

The Millennials, their predecessors, and contemporaries are moving away from their corner offices, cube farms, mid-morning Starbucks runs, thirty-minute smoke breaks, and smart-looking digs.
Remember Detroit?  Back in the '80s, the D was a "9 to 5" town; the Yuppies commuted (a forty-five-minute drive) to work each day.  They ate lunch at fancy restaurants and grabbed a coffee from the corner fu-fu place.

At 5:30, the mad rush out of the city was on - gotta leave before dark.  Sure, people went to nice restaurants downtown for special events, but their car was always at risk of being stolen. 
That was in the '80s - have you seen the crime rate in NYC, Boston, or Portland today?  

It is worse.

Add to this, health. Establishing good safety protocols may take years to form and implement.  When given a choice, few will want to work with a mask on, take the elevator with only 4 people on board, be scanned every day, and run the risk of getting sick. 

Cleaning up the crime is going to take a decade - Batman does not exist(yet).  

By the time these troubles are cleared up, nobody will want to go back and nobody will demand that we sit in the same room.

No more. 

And don't count on those gloves, thermometers, floor stickers, facemasks, and facemask detector sales lasting beyond 2021.  

Oh, and managed services? The shelf-life of the helpdesk and Anti-virus is about 5 years.

The new normal includes empty office buildings and no "pivoted" copier manufacturers.

Get out now. 

Jump to a different bell curve.
###
Legend 


#Social Media Algorithms: "To Serve Man"


It had been my little 'project' to 'make LinkedIN the next AoL' - basically because of all the high-brow, LI police and such. But - it appears LI is different. 

Each SMedia platform uses algorithms to determine what appears on your timeline. 

How pure do you believe your news feed to be?

In the beginning, Google utilized algorithms to help us find relevant information based on OUR INPUT into the realm - the algorithm served the user.  

Monday, September 14, 2020

New to Copier Sales: Cold Calling Post COVID-19 is More of the Same




There is great pressure in the sales realm no matter what you’re selling. But for those of us in the imaging industry, the stress is exacerbated. Our volumes were dropping before COVID-19, consolidation was a daily occurrence, and layoffs happened almost every month. COVID-19 kicked all that into high gear, accelerating the transformation in a most turbulent way. 

Today the talk about town is working from home, the death of the office, and surviving the next month. Few meetings are centered on new copiers and toner supply management. When the world presents chaos and uncertainty, returning to our core values and foundational skill set is both rational and confidence building. 

Back to the basics like blocking and tackling, throwing, catching and batting, dribbling, jump shots and layups — for the selling professional it’s more like clear messaging, open-ended questions, relevant talk tracks, and phone calls. 

That’s right. Cold phone calls. Chills run down your spine, don’t they? 

Fear not – there are volumes of books on coaching, dozens of techniques, and hours of seminars chock full of advice and wisdom. 

 Unfortunately,... Read the Rest, here.

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193