"Chips Are the New Oil"

The copier industry strikes again. 

We were one of the first to implement M2M in our assets. 

We were a premiere user of remote data collection - yes, even before 'probes' were all the rage. 

You may ask yourself, "How are microchips produced, and is there a parallel with copiers?" 

You may ask yourself, "How did I get here?" - that answer is for other content... 

Anyway - Behold.  The projection of light, creating an image, upon a surface. 

Look a little familiar?

The Biden administration is continuing the weaponization of silicon - it all started back in the 60s - this issue has global and historical ramifications, much like the lack of oil for Japan spurred WWII, cutting off the chip pipeline has economic and strategic implications.

Wars have started for less.

LAUSD Gets Hacked, Does Not Pay, "Secret and Confidential" Data is Released.

Is Anyone Surprised?

From a LinkedIn post by Michael Bruner, Technology Consultant, Managed Print and Content Services, Flex Technology Group.

"I'll just leave this here...

Los Angeles School District gets hacked?

I've called on ALOT of school districts and .GOV letting them know I'd like to meet and talk about the potential security vulnerability of their desktop printers and MFP's. #itsecurity #managedprintservices

What will it take to understand this is a serious threat?"

###

Of course, I chimed in...

New to Copier Sales: The Three Levels of Prospects, Part 1

I once believed selling was selling — that no matter where I lived, or what I was peddling, the act of selling was the same.  From personal computers and insurance in mid-Michigan to corporate identity programs and copiers in Southern California, I was told by many learned sales managers, trainers, and “experts” that “sales is sales is sales.”  

They were wrong.

Of course, there are differences across the selling spectrum. Geography, local economics, and social norms impact decision-making on a varied and personal level.  To treat everybody the same is an injustice.  Advanced B2B selling has moved beyond a cookie-cutter methodology.

As far as I see it, there are three levels of B2B prospects:

Here.