Impact Named 2015 Perfect Image Award Winner

I have seen the future of Managed print Services.

From the press release:

"The Impact MPS Program, led by Vide President of Managed Print Services Jeremy Fordemwalt, has grown more than 55% year-over-year for three years running. The MPS team assesses client office environments to uncover inefficiencies in the way users print, store and retrieve documents. They use that information to create solutions that improve processes, reduce documents, increase office productivity and contribute to increased profitability.  The department continues to add additional solutions based on client demand..."

Full release, here. ###

Jeremy is an industry veteran in managed print services and has managed to build a true, customer-centric, managed print services powerhouse.  Impact MPS travels together with clients formulating plans to assist in the natural move away from the printed document. 

Utilizing Impact's proven, market driven specialties in Creative Services, Managed IT, Production printing and document management, Impact MPS weaves a tapestry of solutions designed specifically for each client.  The MPS program has evolved beyond automatic toner fulfillment and service delivery into a cutting edge, paper-to-digital transformation force.

More to come -

#Ricoh, The Great Purge and #SMB

So…not since the Ikon merger has so much happened to Ricoh or should we say, happened to the employees of Ricoh.

As Ricoh lifeboats slam into the waves, how do we respond? We do the thing this industry does whenever calamity hits a peer.

We send all his customers in our territory a press release designed to instill FUD.

Classy.

The “See I Told You So” moment - remember the name of this blog.

Ricoh, is getting out of the SMB.

What does this tell you?

Consider the ecosystem:

• What can be gleaned out of Xerox looking to spin off it’s equipment side?
• How can we interrupt the swallowing of Lexmark?
• What deductions come forth from Sharp and Toshiba’s woes?
• How about HP providing MpS without a channel? To the SMB?

All these signs point to one thing:

WE SHOULD GET OUT OF THE SMB.

Leave the churches, funeral homes, print for pay, non-profits, municipalities, schools, day care centers, three-person real estate and insurance offices for the five, ten and even the fifteen million dollar dealerships.  That once fertile, bottom land is transforming.  The SMB does not print like it use to and will be serviced by drones; not men and women.

“What once was our greatest strength, one day, becomes our most severe weakness”

We're great at selling to the small business owner. We use to drag machines around and demo in the lobby, not returning to the office until that unit was placed.

Not anymore.  This type of selling is losing relevance.

Sure, you’re going to hear colleagues, and sales managers say things like, “I don’t know about Ricoh, but our copier business is booming…” and “We just sold more devices than ever before!”

Here’s the dirty little secret in the SMB - they buy devices, they just don’t use them. Again, I know what you’re thinking, “Greg, all my customers are printing like crazy!” - No. No they are not. Nobody is printing like its 1999.

Nobody.  Go into any OfficeMax, Staples, if you can find open locations, and walk down the printer or toner isle.  Depressing, isn't it?

Don’t fall for the fake reports showing an increase in “print”. (books)
Don’t be bamboozled by the OEM sponsored studies evangelizing “Millennials prefer print.” (Whiskey, Tango, Foxtrot?)

When your OEM rep/BDM spouts off how, “last year was our best year ever” - check out their earnings reports and remember Ricoh, Sharp, Kodak, Oce, Panasonic, and Ikon. Reflect upon the ColorCube from Xerox($7.21 a share) or HP’s($17.72/share, forever) Edgeline.

Don’t believe any of them.

If things were half as good as the pro-copier, pro-paper pundits say, HP would not have split, Xerox would be the darling of Wall Street and Lexmark still American.

I feel bad for the good folks at Ricoh, as I did for the just as good people at HP and their worthy colleagues over at Xerox when they both purged.

And the paper plant employees.
And the liquidated newspaper staff.
And the book stores.

Two Roads

The lines have been drawn for a few years now - you’re buying businesses or lining up to be sold.

That’s it.

For us still in the industry, what’s the best path?

I believe in technology, not in print. I believe in people, not corporate elevator pitches.

Today, more than ever, deciding to stay in this mixed up realm, demands you act in YOUR best interest. Not in a stingy or self-centered manner. Self improvement in terms of helping yourself and those around you. A rising tide, floats all boats and the best way to improve the world around you is to make the best of yourself.

Keep going, focus on solving, not selling.  Evolve.

Our space is turbulent, vibrant, and self-indulged.  Most of all, our world, the place of toner and fuser oil, is Hope.

"It's not an 'S'. On my world, it means Hope."

Is Seat Based Billing the Next MpS Boondoggle?

boondoggle |ˈbo͞onˌdäɡəl|

...work or activity that is wasteful or pointless but gives the appearance of having value.

In 2007, I traversed the sun drenched thoroughfares of Southern California - from the 'Bu to the Border, Laguna Beach to Victorville.

I was part of a new movement, "Managed Print Services", working for a big VAR, part of HP's flex into the copier niche(sound familiar?) with an MPS program and a new copier-killer, Edgeline.

Like most VARs, we were built on value added services attached to hardware sales. Unlike most, our newly built NOC helped the move to services based revenue streams. In addition to classic T/M contracts, email hosting, backup/disaster/recover, remote management and remediation, and help desk were part and parcel of our value proposition.

At the time, managed print services fit well into our portfolio; the notion was to integrate all services and bill per user, per month.  I didn't consider this a 'good' or 'bad' idea, it was simply the established method.

We folded our per click model into the per user or 'seat' amount and soon ran into challenges -

• What if we calculated the per seat cost but users printed MORE than we anticipated? 
• Could we discern between "high-volume" users and provide tiered billing?
• How do I get EAutomate to bill by user?

There was risk.

“...A good friend of mine(Greg Walters), talked about SBB back in the olden days, and I told him it wasn’t going to work - but when Print Audit and West started bringing in high powered guys like Luke Goldberg, I knew it was going to fly”.

"If dealers don’t jump on this, they should just call their bankruptcy attorney today. "

- Anonymous

Unfortunately, back then, SBB for MPS, found few advocates.  In 2008, industry know-it-alls labeled managed print services a fad; the latest scheme by some to remake the copier industry.  The successful copier dealers could barely spell 'MPS'.

Since then, I've been inside VARs, across the country learning one thing - even if an MpS program is 'out of the box' easy, or well established, most IT providers treat print like 'fly-over' states.  Separate in practice, structure and billing.

Has the time come?  Is per user invoicing the second coming?

Yes and No.

Boon - "Cause your's is the best in the county, isn't it 'mam?"

Billing per user is easier for the client.  No meter reads, or confusing invoices.  When faced with a quote of $9.00/emp/month, prospects find the decision to move forward, easier.

Imagine a business with 150 employees; 75 are knowledge workers.  This account would generate $675.00 each month, no matter how much they print/copy.  (Not sure if that is big or small for you.)

Indeed, as prints decrease, and head count remains constant,  costs fall against steady revenue.

This fits nicely in the true goal of a solid, contemporary managed print services engagement: reducing output.

Boondoggle - "...and you sir, in the yellow shirt, come on up on stage..."

Across industries, the best sales people rarely, if ever, discuss pricing.

Converting cost per image into cost per user and presenting this idea as a 'value-add', reduces(once again) the conversation to price, moving away from business solutions, focusing on cost as a primary motivator.(I know, I know...)

Same race to the bottom, different vehicle.

So what can you do?  More importantly, who do you go to for real world advice?  A sinner.

"Who can lead you off that crooked road?  You need real sinner, people. A sinner of such monumental proportions that all your sins wrapped up in one couldn't possible equal the sins of this King of Sins..."

Listen to A Sinner - "...I have danced with the demon satan..."

How To Implement a Per User Model for MpS

Create SBB in-house

Our industry either builds or subs out services - MpS and Managed IT can be provided by aligning with outsourced programs like Collabrance, Continuum, PrintSolv, and others.  Soon there will be SBB programs sponsored by toner remanufactures.

Is this right for you?  I'm not sure.  I once believed the only way to offer SBB was to rely on distributors.  Only they can spread the perceived risk over large amounts of devices/toner.

But today,  the risk isn't in toner delivery.  Aligning with toner suppliers for SBB my be as counter productive as partnering with transactional copier dealers when designing a print reduction program.  The motivations are diametrically opposed.

So do it in-house.

Work closely with your managed IT services practice. MpS is IT.
Approach through IT, present as a managed program, not "toner and service just like your copiers"(upchuck).  If you're not providing any IT services, stop reading this now and go feed your pet dinosaur.


Sell one more service(IT).  MpS and Trees.
Embed MpS with backup disaster recovery or remote monitoring and management.  Expand your current MpS services to include "remote output monitoring" or something similar, utilizing the full capacity of your data collection agent.  If you don't know what I mean, stop reading this now, and go feed your dinosaur.

Line of business integration? Forget 'bout it.
Of course you want to integrate your even existing CPI billing structure with the new managed IT and SBB programs.  But it isn't easy.  All it takes is a spreadsheet and a separate P/L - your MpS practice has its own P/L, right? Tsk, tsk.

In the end, SBB is a good idea to protect your revenue from the continued reduction in 'clicks'.  But per user billing is a temporary fix - nothing is going to stop the decrease in placements and clicks. 

Not even the Supercharged Grenade Launcher of Love...

Three Reasons to Sell ITAM with MpS

IT Asset Management

As our world moves beyond toner and service, managed print services slip into the mundane, boring, and commoditization.    Once there were no providers, today, thousands of practitioners scour the landscape in search of disgruntled MpS clients and new prospects.

MpS drives business as many successful, full-service practices have evolved and thrived.  But the well will run dry, the print will reduce - nobody is copying like it's 1969.

For those who derive a living through MpS, how do we remain relevant, build relationships and keep the revenue flowing on the downside of the curve?

We jump the curve.

We add services, transform our portfolio and stay on the cutting edge of innovation, right?

In this effort, many are looking toward the IT realm. This sounds great but the journey is proving formidable - investing in a NOC or help desk is expensive and retraining existing or hiring new sales talent takes time.

Wouldn't it be nice to find an offering that builds upon your existing tools and processes, requires little sales training, and helps IT departments everywhere?  How about providing service customers naturally recognize as valuable and are willing to pay for, monthly?

I suggest we "Jump the Curve" with IT Asset Management(ITAM).

What is IT Asset Management?

“IT asset management(ITAM) provides an accurate account of technology asset lifecycle costs and risks to maximize the business value of technology strategy, architecture, funding, contractual and sourcing decisions” - Gartner

Sounds complicated, but I believe "If you can sell a copier, you can sell anything.”  I’m not suggesting you become an ITAM expert, complete with certification and 10,000 hours of learning under your belt.  I am proposing you offer services to fulfill one component of a successful ITAM program: inventory mapping.  With the right tool, the process is as simple as a print assessment.

Three reasons to sell IT asset management-

• Relationship
• Relevance
• Revenue

Relationship -

• In the ’70s, we sold the strength of our “Product”.
• In the ’90s, we sold our “Product” bundled with “Services".
• In the 2000s, we sold with a "Customer Centric” spin.
• Today, coming full circle, we're in " Relationship Centric” selling cycles.

The best “relationships” are built on honesty and exceed two dimensions.  Providing toner and service on a monthly bill is the best two-dimensional and more likely one dimension to your client.

Why not open up to a more enriched affinity?  Knowing that ITAM causes heartburn for IT Directors and understanding how to relieve that pain, raises your conversation and advances your relationship beyond the toner cartridge.

When you provide a listing of IT assets alongside your print devices, your IT contact need only review one source - you - when looking to refresh assets.  Map BOTH print and IT assets when performing an assessment and deepen your relationship.

Relevance -

The current battle for the office is not about capturing more ‘clicks’, it's about remaining relevant. You're not the only party struggling for the spotlight - your customers are scrambling as well.  IT departments across the globe are looking for seats at the big table; they want to be part of the decision process helping guide the company.

The days of ‘pulling cable’ are long past.

How can an IT Director be a visionary, when his staff is out counting desktops and tablets?  Toiling over pivot tables and Crystal reports restricts the ability to innovate and evangelize the strategic benefits of IT.  When providing IT asset inventory services, we free up the most valuable resource; time.  More time to dedicate to strategic, relevant, IT issues.

Revenue -

New revenue streams.  Everybody wants some, I want some too.

Our unscientific studies show that for every output device, on average, there are five to ten IT assets. If you’re writing MpS engagements and performing assessments for accounts with 200 or more devices, you are walking past 2,000 revenue-generating assets.

Revenue with one cost component; no toner, shipping, service, or mileage costs.

One More Thing - Don't be a tool, use a tool.

Originally posted, October 26, 2016, at Atlas.

#ManagedPrintServices: "I feel a lot of love in this room..." just not A3&A4

March 8, 2017.

"All Roads Lead to MpS and MpS Leads to All" -  I've been saying it for years.  At first, it was a joke.

I drop phrases like, "You know, copiers were the first devices on the internet of things.(MWAi)"

Or...

"In my world, voice mail is a document..."  In a room full of IT types, the response is silence.  Yes, that is a third eye growing out of the top of my head.

Here we are, March of 2017 and not much has changed since 2007.  Everyone 'does MpS', but few understand the expansive realm.  

Is the Internet the Garden of Eden or God?

For decades, the internet has provided everyone from professors to trivia experts instant access to information.

What once was,

The internet is molded in our likeness...
The internet flows with falsehoods...
The internet is nebulas a formless ghost of the past, present, and future...

In the beginning, there was darkness -

...and then there was light...

Connecting the world's computers offered us access to just about any 'fact' we could imagine - in theory, anyone could connect with the source of research, witness news as it happened, or form an opinion based on available information.


In the days before 'shells', the internet was free-form - we connected at the prompt, bumping around in Mirc rooms, and searching with tools like InfoSeek, AltaVista and WebCrawler. Bulletin boards offered asynchronous, yet informative, relationships.

Then came Prodigy, Compuserve, Delphi, and finally, America On-Line. These communities helped technological neophytes engage in the bold, new world. Overnight, the sparsely populated playground of nerds flooded with teenager angst and desperate housewives: "Cyber-sex" and "troll" hit the lexicon.

It was great.

From oil changes to Russian political history, if you have a question, the answer was out there on the 'net. Raw. Unedited and sometimes, difficult to find. It was a treasure hunt.

Move forward 20 years and there are 60 trillion webpages using an index 95 of petabytes - nearly twice the size of data mankind created, ever.  But what in the world can 60 trillion web pages tell us?

The internet is full of gossip...
The internet is full of dogma...
The internet is filtered...

Generations of adults have grown up with the internet and google. But now the raunchy and raucous cyber-land is settled and gentrified.  Today, proper search engines find what the "collective" wants, not necessarily what we, individually, are searching.  Indeed, even when the "powers that be" utilize "my" unique internet wonderings as my personal baseline, I want what I want right now, not 30 days back.

I am reminded of the time I took a few inner cities (Los Angeles) kids for an off-road trip in the San Bernardino mountains.

Every year, a group of young city-dwellers would venture "up the hill" for an all-volunteer-sponsored trail ride in the forest.  It was our chance to show off the woods and their opportunity to get out of the concrete jungle.

The little girl in my truck was wide-eyed.  It was her first time in the mountains.  Her head on a swivel, she innocently asked, "Where do all those trees come from?"

"What do you mean?" I responded.

"Who planted all those trees!?"

I was stunned.

Every tree, bush, or swath of grass this little girl had ever seen was designed, planned, and planted - her environment was completely man-made.

And that's the point - I fear the internet has an overcrowded and hollow wonderland between what we know, and what we strive to understand.  Seductive in design, the results are not organic.

She lived in somebody else's world.

So it is with the newly connected, brave new world.  The masses do not question the virtual until they have the eyes to see the real.  The internet is Westworld -  fooling us into believing somebody else's vision of reality.

We have willingly removed the distinction between 'virtual reality' and 'reality'. All of our things will be digitally connected.  Someday, we will all be connected through the 'interwebs'.

Is google, God?

The escape, if there is one, resides in the 'old ways'.  The way of the printed, read, and repeated word.  Searching for answers in the real world, along the Path.

Storytelling.

Don't get me wrong, the internet is a wild and entertaining place.

It's a shame we'll need to be connected via technology only to discover we've been connected all along.

"What's the biggest change in Managed Print Services since 2009?"

During the past seven years, I've attended dozens of speaking events, helped hundreds of clients, worked thousands of hours, and generated an incalculable number of words about managed print services.

When Nathan Dube approached me with a few quick questions about "then versus now", Clone Wars, and the best things sales reps can do in 2017, I tripped into the Time Tunnel.  What seems like yesterday is now nostalgic.

In the beginning, few were talking about, let alone selling, MpS.  In the 'good ole days, those of us in, made it up as we went along.

HP(Edgeline) and Xerox(Page Pack) had MpS programs.  So did Synnex and a few other organizations.

Customers were clueless when it came to DCA's, assessments, QBR's and proactive service.  Nobody heard of "Print Policies".(not print rules)

Below is our first podcast.  Thirty minutes of two veterans of the industry shooting the breeze.  I'd like to do more of these in a more relaxed format - with a libation.

I guess the theme for this podcast could be "The Song Remains the Same."

Enjoy.




The number one song in 2009:

Click to email me.

Merry Christmas, 2016

From Detroit to SoCali to Davidson, NC to Oconomowoc, WI (Yes, it is a real town) it's been a heck of a tour with no sign of letting up.

I started DOTC in 2008 and I've tried to mark each Christmas with pithy prose and cute, snowy pictures.

The Establishment is Burning: What the 2016 US Presidential Election says about the imaging industry.

• CNN was wrong.
• NBC was wrong.
• ABC was wrong.
• CBS was wrong.
• NPR was wrong.
• Obama was wrong.
• Hillary was wrong.
• Biden was wrong.
• Hollywood was wrong.
• Starbucks was wrong.
• The Huffington Post was wrong.
• The pollsters were wrong.
• The insiders were wrong.
• Twitter was wrong.
• The Establishment was wrong.
• The Status-quo is wrong.

Experts pontificated how Trump had no experience in government. They vilified Trump supporters calling them racist, homophobic, morons - ‘deplorables’. Anti-Trump minions repeated over and over how Hillary was empathetic to the cause of women - although she’s chief enabler to her sexual predator husband.

HP & Samsung: A Faster Horse?

There is no evidence that Ford uttered the phrase, "“If I had asked people what they wanted, they would have said faster horses.”

Still, the feeling is relevant - "If we had asked OEMs what they wanted, they would have said dozens of more copiers..." Of course, we only ask OEMs, not customers.  Customers, might say things like, 'fewer copiers', and who wants to hear that?

The print volume is down, and printer hardware placements are off, but studies(IDC) reveal growth in contracted hardware somewhere between a 4% and 40% increase.

Could this mean while printers are dying off, copier volume is increasing?  No.  As the MpS trend continues, a portion of the print volume is captured as a 'contractual' type.  It wasn't tracked like this before MpS; same images, different billing scheme.

No. New. Clicks.

From a great webinar, BPO Media

Industry chatter supports the IDC report as dealers report stable and growing MpS/Contractual volume.  Following the logic, HP's do-over makes sense.  They are digging in somebody else backyard.

Who knew?

HP Inc., and her crew, are excited about this turn, it is a new wrinkle in an otherwise boring and waning realm.

Yet,

• An HP/Samsung adventure is not disruptive - the HP Series II was "disruptive".
• The Mopier and Hawk were not disruptive - the Internet was "disruptive".
• Pagewide ink is not disruptive - Gutenberg was "disruptive".

The effects will be the subject of discussion for months, but the industry won't buck, markets won't gallop into 'black', and end-users will not race to print and copy like it was 1999.

What does it all mean?

For the Copier Dealer - "Isn't this horse dead? Kick it again."

This steed has been around the track a few times; the pitch borrowed from Edgeline:

"IT departments trust the HP logo."
"Your cost with HP is less than copiers."
"We're looking for loyal partners."

All true.

Just a few things to remember:

• HP believes everybody works for them - even clients
• HP will not be happy with being your 'second' choice - the rules change every October
• Your clients who purchase HP, are really HP's customers, not yours - it's not your name on the box

If you haven't been approached by mother blue, you are not on their radar.  HP is hitting up the larger dealers for 'partnerships'.  Pinstripe suits, great meeting venues, and bags of cash - what could possibly go wrong?

For VARs - "Rebates"

Print still sucks and you don't want anything to do with hot machines, dirty boxes, and a help desk inundated with paper jam questions.

So HP will take that headache.  In contractual programs supported by HP, all you need do is work with your customers, sell the machines and pass them on to the blue Goddess.

What could possibly go wrong?

Customer - "I watch NASCAR"

The trifecta winner is the customer.  You know clients love to complain about copiers.  They leave sticky notes and write memes about their multifunction device.  Pictures of exploded toner flood the inter-webs.

Cheaper, smaller, simpler devices will rule the day and nobody does A3 better than HP.

At the Finish Line, its HP - "By a Nose"

Not like Man-O-War or Secretariat, the Blue Gorilla may win the day by being the biggest, not the best.  The sheer size of HP allows great losses before the organization fades into darkness.  Also, this isn't the same HP that purchased and arguably destroyed COMPAQ, Palm, and WebOS - the names are different - maybe

For dealers and VARs, if you're into supporting devices that mark paper, I would jump on the HP wagon.  Keep a clear head, and understand that HP's loyalty only goes as far as stockholders' wishes and dividends.

You will never be a true, Partner.  Form an alliance, benefit from the HP logo, sell a few more devices and keep your options open.  It could be a short but profitable ride.

Indeed, when that Last War Horse of a printer is sold, it will be an HP.

You Should Be Selling ITAM with Copiers, Printers and MpS

Gartner - "IT asset management (ITAM) provides an accurate account of technology asset lifecycle costs and risks to maximize the business value of technology strategy, architecture, funding, contractual and sourcing decisions.”

There is so much turbulence in the industry today, it's tough to figure out what to do.

1. Margins continue to drop
2. The OEMs are locked in a War for the remaining 'clicks and you're in the line of fire
3. Customers are demanding more than "scan once, print many'

We know you're going to survive.  What can you do to thrive?  How about selling asset lifecycle management?

There is a great way to remain relevant in the eyes of your customers and sell more services without the hassle of establishing third-party partnerships, investing in a NOC, or falling into a huge time-suck.

• No need to retrain your sales staff.
• No heavy investment in software packages that require an MBA to operate and understand.
• Keep your existing toolset

There are plenty of tools out here to support an ITIL model, you just need to commit to the philosophy.

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The Copier Model is Sinking

8/2016

Print volumes are down, businesses continue to shed devices, MpS providers are evolving from marks on paper to IT services and what do our OEMs do?

They release more than 20 'new' devices, each; fighting for every, last print, click, and cartridge.

In the end.

They're jostling for deckchairs nearest the pool - on the Titanic. What's worse, they expect you to fight with them - never mind that gushing sound.

"Better" toner, special ink, embedded keyboards, 'intuitive' user interfaces, digital on-ramps, and document management software (tied to an equipment quota) will not save the vessel - 'rebates/kickbacks and special hardware pricing is and always have been a 30-day approach.  Nothing can stop the water - people will not print as much as they once had.

 

There are no new "clicks."

It's refusing to believe in icebergs after being gouged from bow to stern.

But a few of us know. The Signs have been there, the writing was on the wall, and icebergs have been easy to spot.

We've paid attention to the quarterly earnings reports, and understood the consolidation of our industry is now the disintegration of companies:

• Paper plants have long shut down.
• HP split in two; too big to fail?
• Lexmark consolidated, then sold.
• Xerox fading; too big to purchase?
• Dealers coagulate and then sell to investment groups.
• Leveraged toner remanufactures closing all watertight doors, polishing the brass, then hoisting the "For Sale" sign - as a whole or in pieces.
• Who knows the truth with the offshore OEMs, they're steaming off into the fog, oblivious and happy.

Do not believe the tired old lines of "print is not dead".  It's the crew's way of not spreading panic.  Phrases like, "...its business as usual...", "...we see this merger as a way to better serve our customers...", "...we're excited about the opportunity to inject cash into new ideas..." are delivered to placate and numb you to the truth - "this ship will sink".

Recognize that your OEM wants more shelf space and will wrap their machines in solutions, apps, rebates, or warm, apple pie to get you to place units.

This Gregism is as true today as it was back in 2007,

"On the first of the month we sell solutions, after the 15th, we move machines."

This is a losing argument.  Today's technology prospect understands "the cheapest image is the one you never print".

We've got lifeboats, but you remember about the lifeboats, don't you? There are only so many.

Lifeboat One - Sell out. If you can, do it.

Lifeboat Two - Stay and swim. Good luck, Jack.  It took nearly a decade before Kodak went away, maybe you'll have the same luck.

Lifeboat Three - Find your way and survive to thrive. If you can sell copiers, you can sell anything. MpS practitioners can apply the same skills; assess, analyze, recommend and implement - ANY 'As A Service' offering.

"As a service" offerings are materializing faster than print is dying.  Now is the time to look beyond the assessment, quota, clicks, billing scheme, and the old copier model.

But hurry, there's water over the bulkheads, it's only a matter of time.

grw

###

"The Ship Will Sink"

Click to email me. 

The Case Against TCO tools: They Don’t Work

Feathers, prepare to be ruffled.

In a second and more familiar scenario, I once presented what I believed to be a solid projection of another prospect TCO. I utilized a tool, found every device in question, applied the known data points, and calculated a monthly cost. When first queried, the prospect had no idea how much he was paying for toner and service, but unbeknownst to me, he rustled up some invoices before my presentation.

I know people who know people who have created some of the best Total Cost of Operation/Ownership calculators in the business. Indeed, collecting historical cost figures for such a wide variety of output devices, then applying mathematical formulas to the data, is a daunting task - it can take years to build a good TCO tool.

I've seen the biggest and the 'best' tools available; each time I've walked away thinking,

"Am I the only person who sees how complex and burdensome these things are?"

In the past six months, I have heard folks express frustration over TCO tools -"...too complex, time-consuming and unreliable..." No, I am not the only one feeling TCO tools are losing relevance.

I see three reasons for this:

1. TCO Tools are Wrong
2. TCO Tools are designed for Us, Not Them
3. TCO Tools focus on cost

The Tools are Wrong -

There once was a tool designed and utilized by the largest printer manufacturer in the world. Because the company had been around forever, it had a detailed and in-depth data set of real costs. The database was huge; including figures on just about every printer or copier in the market. It was an experience scrolling through the reams of data - impressive.

The tool was an Excel workbook, which required 3 days of training to understand and prove more effective if used daily and paid for your specialist.

One day, I was putting together a TCO report for a prospective 50 devices. The fleet contained multiple printer and copier manufacturers.

The Tool was awesome.

 I was able to find every device and all related cost components - this was going to be great.

I had high hopes.

Determining TCO for single-function printers was a snap and accurate. But when I was establishing cost figures for copiers, I ran into a peculiar issue; all the costs of supporting a copier were rolled into the TCO - rollers, springs, scanning units, ADFs, paper-tray elements, toner, fuser oil, and so on. The information was detailed, correct, and to the copier user, irrelevant.

The majority of copier customers do not recognize ANY of these costs. Clients with an “all-inclusive” service agreement, never see a charge for rollers or fuser oil - these are covered under the service agreement.

This was a major flaw. If I were to present this figure to a client as their total cost of ownership for copiers, he would have laughed me out the door.

In a second and more familiar scenario, I once presented what I believed to be a solid projection of another prospect TCO. I utilized a tool, found every device in question, applied the known data points, and calculated a monthly cost. When first queried, the prospect had no idea how much he was paying for toner and service, but unbeknownst to me, he rustled up some invoices before my presentation.

My figures were grossly exaggerated when compared to his actual cost.  Has this ever happened to you?

I know, I know your TCO tool is easy to use and always accurate, so I must be referring to everyone else's TCO tool, not yours.

Designed for Us, Not Them -

As a practice manager, I've utilized TCO tools to tell me how much MY cost would be if I were to include an “off” brand device under my MpS engagement.

In this case, the TCO tool worked well.

And that’s my point, these tools are designed from the viewpoint of a provider, not the client.

When we suggest to a prospect, how much he's paying, it is us telling them.  Sure, they might agree with your methodology and even your derived cost figures.  But the days of clients believing any sales statement, unchallenged, are waning.  Fewer prospects are comfortable being told what they do not know.

Today, a business worth its salt, can easily determine how much they've spent on toner and paper and services calls - entry-level accounting systems track and report this information with the click of a mouse.

Here's the real dirt - most of the designers, creators, and providers of TCO tools have never sat across a prospect and proposed a sale.  They've never had a customer challenge the numbers and they've never depended on commissions to pay for food or diapers.

Focus on CPI-

We never leave a proposal at the front desk.
We never discuss cost, except in round numbers, over the phone.
We never make price the only factor.

Sales 101, right?

Then why, oh why, do we boil a sale down to cost per image/machine/unit lead with a TCO?

You see that, right?

When you install the DCA,  run the TCO calculating cost per image, and propose a solution that reduces your client' TCO you've accelerated the commoditization of our industry.

Congratulations.

One more thing - It is Too Late

Not only are the tools inaccurate, anti-client, and sales-stunting - everybody is or has a TCO tool in their sales bag.  This has been going on for decades, we say and believe one thing at the beginning of the month and by the 15th, we're all back to selling as many boxes, images, seats, users, and licenses as possible, at a "competitive" price.

It is the way of things.

The train is off the tracks, gravity has taken hold, the bottom is rushing up - margins tumble, OEMs disintegrate, clicks vanish.

Change the way you sell? It just doesn't matter.

What to do -

I've been there, I've watched this shift occur over the years, not just in printing/copying but in technology, entertainment, and the auto industry.  Things change.  Everything dies, baby, that's a fact.

Accept and move forward:

1. Solidify your existing business - use new, simple tools applicable to other niches
2. Pivot into new areas - you know this
3. Get rid of your OEM - don't be afraid, let them wear the albatross, not you

Just because something didn't last forever, doesn't mean it wasn't perfect.

Can You Simplify Your Managed Print Services Life?

"Life moves pretty fast.  If you don’t stop and look around once in a while, you could miss it."

Your managed print services sales life is crowded. Cold calls, ridealongs, training, demos, deliveries, proposal generation, customer service, assessments, DCA installations, customer questions, follow up, complaints and emergency toner delivery. How many devices do you need to understand and articulate the benefits of? Do you own your elevator pitch, value prop and sales script?

Do you have a smartphone, tablet, and laptop? What, two phones? Busy, aren’t you?

I bet you use all the software they can throw at you — email, Excel, Word, PowerPoint. Don’t forget your CRM entries, funnel and forecast reports, account diagraming and those important meetings: Monday morning sales, Wednesday lunch and learns, Friday weekly recap, and on and on and on. Today, the skillset required to sell, manage or offer managed print services combines all of the above and then some. In addition to asking the standard copier questions about lease expiration dates, monthly equipment and service payments, duplex, color or mono, and why copy in the first place, you collect equipment, usage and the costs associated with printers.

All this before asking, “Why print?”

Read the rest, here.

Why can't you see open and closed tickets, toner shipped, and revenue generated by client, contract, location and device? How about your clients' non-print assets?

Under your MpS engagements, which OEM is most profitable?  Sharp? HP? Kyocera?  What model?

Which client is costing you the most to support?

For your enterprise customer, can you determine the most active floor, which devices are generating a high number of help desk calls? Can you see lease payment and expiration date for those devices?

Live?

Displayed on your phone?

Atlas - MpS can help you.  Not just print, everything.

Join us for a simple discussion around this complex and cluttered issue:

ATLAS - MpS More than a Map ATLAS Thursday, June 30, 2016 from 1:00 PM to 2:00 PM (CDT)

Find Your Way.

The End Of MPS, The Beginning of MpS

Recent market data for the global hardcopy peripherals (HCP) market saw a 10.6 percent yearly decline, though MPS growth has continued across the world. HP shows an 18.6% decline in unit shipments, Y/Y. - IDC, 2016

It doesn't need to be said, does it? The office environment has been moving away from print for the past decade. I know it, the OEMs know it, and in your heart, you know it too.

Managed print services is a trailing indicator, 'growth' is a statistic anomaly - expanding in a shrinking pool - there are no new clicks.

You want to survive and thrive in the technology industry. It's easier to sell copiers and implement a managed print services practice than it is to bring a managed services practice but the IT world represents growth and opportunity.

What should you do?

"...Come With Me Now..."

Years ago, I preached the coming of managed print services as the wave of the future.

Then, I saw managed print services as an on-ramp to business process/workflow optimization, teaching simple, workflow analysis embedded in the standard assessment.

Next, evangelizing managed services as the new frontier for copier/printer providers, I recommended third-parties like Collabrance and Continuum.

Today, I've come full circle and looking at managed print services basics. The tools I've seen, and I've seen or worked with almost all of them - are impressive.

Here are some of my observations:

1. Heavy - cumbersome to use, demand time from MpS practitioner
2. Print-data, intense - print only, some end-user, but no outside asset data
3. Sales static - the 'map' and client data remain in the sales silo, or not easily transportable into contracts or service
4. The Tool 'does the thinking for you' - plug the data in and out comes a current and recommended state in a 300 page Word doc

I see lots of TCO tools, column reports, graphs, and dashboards and I think we can do better. I'm looking at how I conduct assessments and the tools I would use in the field. Additionally, I'm taking a holistic view - I'd like to know how the fleet is performing in terms of service calls and profitability. 

Finally, I'd like to be in a position to offer my clients an engagement that includes ANY asset type.

With this in mind, we've designed a tool that:

1. Collects data from multiple databases: DCA, service desk, dispatch, accounting system
2. Helps you easily conduct assessments and present mapped proposals
3. Enables you to create, and doesn't do the thinking for you

Point #1
Real management software displays ANY asset; printers, copiers, desktops, laptops, phones, projectors, oxygen bottles. But more impactful, is our ability to draw together related, yet disconnected data. For instance, we show the number of service calls placed on an asset, the install date, the number of toners delivered, revenue and profit generated; for the universal MIF, client fleet, or individual asset.

The solution must work within your managed print services ecosystem - the 'map' not only supports new sales, but integrates through sales to service to management to ownership; salespeople engage and asses, service utilizes mapping, and management looks into real-time financial information with the tap of a screen.

Point #2
With or without a DCA/Thumb drive, a practitioner conducts interviews and records findings. Manual entry of device data(manufacturer, model, volumes, etc.) is achieved through the use of the onboard survey tool. Machine data files may be uploaded or directly integrated, but is not necessary.

Point #3
Some existing systems deliver everything from a prospect's total cost of operation to a final proposal in Word leaving the "specialist" with nothing more to do than email the proposal or deliver pie.


I cannot tell you how often I’m asked for an ‘assessment’ or ‘mps contract’ sample. I’ve conducted assessments on paper, laptops, and in my head but I still use a basic outline of questions. 

“We interviewed 25 employees and 62% of them responded that service calls are not being completed within 72 hours. 87% felt ordering toner required three to four hours to complete.” 

Atlas - MpS. Assessment Logic*
We’ve incorporated a survey function that can be administered for each asset. In the case of a non-integrated - no DCA software - simple machine data collected on one screen. This isn't a data dump, the questions included collect relevant information you need to create a compelling proposal. I’ve also included basic workflow questions and sales related queries.

Once the survey is completed, the data is attached to that specific asset - the answers can be used as analysis. For instance, “We interviewed 25 employees and 62% of them responded that service calls are not being completed within 72 hours. 87% felt ordering toner required three to four hours to complete.” could be one of your compelling arguments for change.

Atlas - MpS. Contract Completion*
The sales and service teams rarely communicate but an integral part of a great customer experience is the effortless transition from proposing to implementing. One important issue is to correctly communicate data proposed, like existing device serial numbers, location, point of contact, beginning meter reads, CPI, etc. The information is captured during the assessment and proposal stage - why not simply populate a .PDF of your engagement?

Why not have the digital version of your contract available for signature immediately after the presentation? Atlas - Mps has this capability to complete your contract. Print it if you like, or have your client digitally sign right then and there. Email the completed form to your contracts department and have the account set up before you get back to the office. Ring that bell.

Atlas - MpS. Print Policy Framework*
Ultimately, a fully engaged, high level managed print services engagement results in a Print Policy.
Atlas - MpS, will create the blank Print Policy template and present data to support the generation of content.

Once the print policy is in place, Atlas - MpS helps you managed the engagement against the goals set forth in the policy. The information is real time, specific data points are monitored and statused as either “in or out of policy”.

No more quarterly reviews - review the fleet and goals of the program at any time.

One More thing…

Atlas is adept at integrating disparate databases and managing IT assets. Once you begin to utilize Atlas - MpS, the door opens into the IT realm. We’re not suggesting you invest in a data center, or engage with a third party to provide help desk, end-point monitoring services. We suggest talking with your IT contacts about “Asset Lifecycle Management”. You help track their IT assets, manage technology upgrades and equipment refresh with Atlas all for a monthly subscription. We can help you.

Atlas - MpS is different, simple and dynamic, helping managed print practitioners solidify their position in imaging, while opening opportunities outside of print.

Find Your Way.

Reach out to me. greg@asset-atlas.com

*Optional

Managed print Services Assessment Software: The 'Tinder' of Imaging

Do relationships ever start face-to-face?

Not such an odd question, considering the low barriers to entry provided by today's social networks.  

Indeed, relative to a decade past, the platforms available for connecting - Tinder, Plenty of Fish, Match, the scandalous Ashley Madison, and even LinkedIn - are ever-expanding. 

Barcode scanners made checkout faster, and today's 'dating' apps get more people hooked up, quicker.

These tools suck the 'art' out of the introduction, pairings are built on the assessment of a witty sentence and attractive photo. We've commoditized the foundational stages of relationship building.  I can't help but wonder if this results in hollow, unfulfilling, short-term espousals.

Similar to personal relationships, print services engagements begin with an introduction and assessment. The success of every managed print service agreement depends on correctly assessing the current state.

The Next Managed print Services

From Los Angeles over to Davidson, North Carolina up to Oconomowoc, Wisconsin; from IT to corporate identity programs to copiers, back to IT, then managed print services, managed services, and back to Managed print Services.

What a checkered, varied and wonderful path. The journey continues.

I met Dave Westlake years ago when he was pitching his print security package - back then, nobody cared about security and printers. So he pivoted into asset management. His mapping tool created interest, and received traction in the IT realm, not the print world.

One day, Dave called me up asking for my advice. He was working with a client who wanted to build an MpS practice and was wondering about the hiring criteria for a MpS Practice Manager, inside a $300M VAR. After a 20 minute outline/oration, I simply stopped and said, “Dave, there is nobody out there with this level of experience in BOTH imaging and IT - except me."

One thing led to another, interviews conducted, offers made and accepted. Five months after our initial conversation, I was on my way from Ft. Meyers, Florida(87 degrees, sunny) to Oconomowoc, Wisconsin(12 degrees, cloudy) with a mission to first see if MpS made sense for the organization and then build a practice.

My consultations revealed this VAR, just like many others, did not hold print as a very high priority - for the organization or their clients. The sales people were accustomed to quoting million dollar hardware deals, not $4,500.00/month service contracts. The money was too little, the effort too involved.

So nine months into an engagement, I got the call into HR. “Print is not a strategic initiative of the company. Your position has been eliminated.” All righty then - nice to have met you all, it was a thrill helping you discover you didn’t need me or my expertise. Have a nice day.

Life.

While employed, I pitched Dave’s software to the VAR as a great way to help IT customers integrate different software systems onto a single screen, and was roundly rebuffed. “Oh, it’s just an asset management package…” The interpretation was incorrect, but for some reason, I didn’t waste time or breath on the argument.

They missed the point. I had customers begging me for a solution like Atlas. IT Directors from large financial institutions and one of the largest healthcare providers in the world were asking me for a way to integrate data from dozens of disparate databases.

Red flags fluttered in my toner-fused mind. I kept my mouth shut.

Days after being let go, I called Dave. Remember, if it weren’t for his phone call 14 months back, I wouldn’t be freezing in Oconomowoc, a gajillion miles from the Pacific. We decided to work together and double our efforts in the already proven niche, IT Lifecycle management. He may have felt pity or guilt - not sure.

But a funny thing happened on the way to the IT Department - we started to see Atlas as a natural choice for copier and print providers looking to pivot from MpS into IT. It’s easier to talk about tracking hardware than outsourcing the help desk or configuring hybrid BDR solutions.

Looking at the different mapping, assessment, ROI, proposal generating, and TCO tools left me exhausted and mystified - I would never purchase or inflict any of those tools on a sales team. We can’t get reps to type information into SalesForce or Oracle, how the heck are to expect them to operate and drive these behemoths?

I’ve managed and built MpS practices. I’ve created and helped institute managed services practices inside copier dealerships. In my own practice and in every other MpS organization I’ve been involved, the tools to sell, service and run the business is a large, complicated, hodgepodge of strung together software packages.

If by chance, an organization had moved forward with an integrated platform, a system that generates everything from TCO to before and after maps, the system is cluttered, complicated and heavy. Lot’s of dealers and most customers do not need or want to review a plethora of charts, graphs and spreadsheets crunching print related data.

 I’ve heard them tell me so.

Atlas isn’t any of these things. I can conduct a simple walk through and interview, plot devices, capture machine data, document workflow involved, etc. right on my tablet or phone. MpS Practitioners can conduct assessments, utilize their wisdom and close more deals. It doesn’t matter if a DCA or thumb drive is utilized. Move forward with end user interviews, collect the data, plot devices, present your solution and close.

As a Practice Manager, I was always downloading invoice and toner costs out of EAutomate, collecting dispatch data from ConnectWise, merging Crystal reports and .CSV files in an Excel spreadsheet. After a few hours, I had a pretty good profit and loss presentation ready. Back then, I wondered if I would ever be able to boil all that data into a single screen, reflecting live data.

One can dream.

This is good stuff. Atlas helps MpS sales people, Practice Managers, Owner/Principles and customers managed and visualize the entire environment. What’s more, the system is designed to work inside existing workflows, organically optimizing processes and steps - not replacing existing tools in a ‘rip and replace’ manner.

For print specific providers, Atlas offers more than just toner/ink device management - out of the box, Atlas can track ALL assets, not just SNMP/MIB based. Manage the printers and copiers for 12 months, then move the conversation to IT Lifecycle management of PC’s, monitors, and phones. That’s just one

I’ve evaluated all the tools even working with some few know exist. I like simplicity. I like low overhead. I like tools that are implements, not replacements for creativity and thought.

That’s why I liked Printelligent. That’s why I picked Preo/Printelligence back in 2011 and promoted PrinterLogic in 2014 - simple, effective, relevant. I’m looking forward to evangelizing Atlas as an easy to use, scalable tool. A tool to be used in the field and in the board room.

Atlas - Mps, Find Your Way.

Is Managed Print Services Making a Comeback?

April 2016

Back in the day, about four years ago, every OEM, large dealership, consultant, and training house had a managed print services program. Indeed, the big concerns tossed millions of marketing dollars at prospective MPS practices — remember the great Oki motorcycle giveaways and those Ricoh MPS roadshows? How about the Photizo conferences?

Times changed. More importantly, misaligned expectations, shortsighted hiring practices, and lack of ownership commitment killed many practices. The final blow came as OEM after OEM applied shell-game tactics, pitching themselves as services-led, but hamstringing dealers in the form of equipment quotas. How can ANY manufacturer promote a philosophy which endeavors to reduce the number of machines in the field?

So they didn’t. Instead, MPS corporate programs grew like weeds, defining optimized fleets as “machines carrying the same logo” and promising 30 percent savings

Relegated to “supplies and service” management, MPS slid to the background. Especially when the new “shiny object,” Managed Services, took center stage. But a funny thing happened on the way to the NOC — turns out, managing PCs and end-users and selling to IT folks isn’t as easy as it was expected to be. Indeed, quoting, presenting, and closing IT deals is downright difficult — more so than MPS. The selling is different, prospects act differently, and the infrastructure to support service agreements can be daunting. Once again, a great idea gets bogged down in the real world.

So we tried managed services, didn’t like the results, and now are looking at MPS from a different perspective.

“Maybe MPS isn’t so difficult, after all.”

Read the rest, here.

Is Managed print Services experiencing "the third day..."

Yes, MpS is coming back.  I know dozens of successful MpS practices engaging clients, supporting MpS, and making a profit today; it isn't that we've completely abandoned the idea.

But, I'm observing that we've left MpS to pursue the latest shiny object, managed services.  I'm not deriding that effort - worthy is the quest away of print.

And no, clients haven't fallen prey to our hypnotic social media or cold call campaigns - they've heard the "30% savings" mantra and see through the "optimized fleet" scheme.

What I see is that we've come full circle.  MpS programs, benchmarks, best practices, and philosophies have been rooted and everyone has logged their "10,000 hours. 

Today, we've got programs and associations:

CompTia's Managed Print Services community, Xerox PagePack, Canon MDS, Ricoh MDS, HP MPS, Toshiba Encompass, Lexmark MPS, Sharp MPS, Muratec MPS, Kyocera MDS, Okidata MPS and the grand daddy of them all, your Managed Print Services Association.

Today's software, unavailable in 2008, reads devices and spits out proposals in the blink of an eye. 

Like cities in the dark, MpS programs dot the landscape: Supplies Network, Digitec, LMI, Clover, Synnex and more provide sales training, assessment/TCO tools, and automatic toner fulfillment. 

These managed print services pillars are proven, standardized and in place.  In other words, managed print services is the status quo.

The establishment is MpS.

Consider the following:

MpS is part of a stale and complacent offering.
Is there anything staler than copiers, printers, and paper? No.  There is nothing more old-fashioned than marks on paper.  Don't believe me?  Ask your customers.

The providers are not in touch with customers.
While we've been promoting OEM-specific solutions and telling prospects about our 14 new models,  businesses have been shifting from copying to scanning, relieving themselves of those big, nasty A3 copiers, and going paperless - without our help.  

Think I'm wrong?  Check Xerox's earnings for the past 3 years; review HP's numbers for the same period and feel for those Lexmark CxOs, crash-coursing Mandarin.  They all lost touch years ago.

These shinny offerings are wedged into old business models.
I've had paying clients tell me, "...if it(managed services) doesn't fit into the 'blah, blah, blah', copier dealer business model,  it will never work..."  Indeed, even successful managed print services practices utilize yesteryear's example; contractual services tied to equipment placements.  What once was our strength, is now our greatest weakness.

"Complacent, out of touch, old business models"-
I challenge you to google, "How to Recognize an Industry Ready for Disruption" - you'll find that we are sitting on the bubble.  

The niche is primed for major turbulence; bigger than experienced at the beginning of MpS, and separate from current consolidations(OEM/Dealer).

I suggest that you and I are on the cusp of a Revelation and Revolution. The MpS 'third day'. Resurrection.

This time, the MpS revolution will be carried forward by in-the-field, MpS practitioners, free of stifling processes and discombobulated compensation plans...

This time, executives who've forgotten how to sell, aren't fashioning a strategy designed to secure more self space, create equipment quotas then calling it 'managed print services'...

This time, we help our clients move away from ink, away from printers, away from copiers, without the promise of 30% savings...

Who's coming with me?  

This moment will be the moment of "....something real and fun and inspiring in this God-forsaken business and we will do it, together..."

Click to email me.