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Saturday, October 11, 2008

Xerox Print Drivers Lauded by Industry for Freeing up IT Staff

Xerox and the "Universal Print Driver"

Industry Analysts praised the Xerox Global Print Driver and Mobile Express Driver print drivers for simplifying printing management for IT departments and making it easier for workers to print from multiple locations. The drivers' ability to support competitive printing devices, as well as nearly all Xerox printers and multifunction printers (MFPs) played a key role in the award selection.


"The beauty of technology is when it makes things simple," said Ted Needleman, senior technical director of Industry Analysts Technical Services Division. "The Xerox drivers work regardless of who made the printer plus you don't need to spend all kinds of time setting them up. Xerox has made the whole process seamless."


"This award underscores Xerox's dedication to delivering real-world solutions that help our customers simplify their processes, become more productive and improve their bottom line," said Rick Dastin, president, Xerox Office Group. "


Providing these free print drivers is just one way Xerox continues to stay ahead of the technology curve and anticipate the needs of our customers."


SOURCE: Xerox Corporation

Imitation is the greatest form of flattery...

Friday, October 10, 2008

You Think Man Can Destroy the Planet?

"What intoxicating vanity."


"Let me tell you about our planet.

Earth is four-and-a-half-billion-years-old. There's been life on it for nearly that long, 3.8 billion years. Bacteria first; later the first multicellular life, then the first complex creatures in the sea, on the land.

Then finally the great sweeping ages of animals, the amphibians, the dinosaurs, at last the mammals, each one enduring millions on millions of years, great dynasties of creatures rising, flourishing, dying away -- all this against a background of continuous and violent upheaval.

Mountain ranges thrust up, eroded away, cometary impacts, volcano eruptions, oceans rising and falling, whole continents moving, an endless, constant, violent change, colliding, buckling to make mountains over millions of years.

Earth has survived everything in its time. It will certainly survive us. If all the nuclear weapons in the world went off at once and all the plants, all the animals died and the earth was sizzling hot for a hundred thousand years, life would survive, somewhere: under the soil, frozen in Arctic ice. Sooner or later, when the planet was no longer inhospitable, life would spread again. The evolutionary process would begin again. It might take a few billion years for life to regain its present variety.

Of course, it would be very different from what it is now, but the earth would survive our folly, only we would not. If the ozone layer gets thinner, ultraviolet radiation sears the earth, so what? Ultraviolet radiation is good for life. It's powerful energy. It promotes mutation, change. Many forms of life will thrive with more UV radiation.

Many others will die out. Do you think this is the first time that's happened? Think about oxygen. Necessary for life now, but oxygen is actually a metabolic poison, a corrosive glass, like fluorine. When oxygen was first produced as a waste product by certain plant cells some three billion years ago, it created a crisis for all other life on earth. Those plants were polluting the environment, exhaling a lethal gas.

Earth eventually had an atmosphere incompatible with life. Nevertheless, life on earth took care of itself. In the thinking of the human being a hundred years is a long time. A hundred years ago we didn't have cars, airplanes, computers or vaccines. It was a whole different world, but to the earth, a hundred years is nothing.

A million years is nothing.

This planet lives and breathes on a much vaster scale. We can't imagine its slow and powerful rhythms, and we haven't got the humility to try. We've been residents here for the blink of an eye.

If we're gone tomorrow, the earth will not miss us."



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Thanks to Google, No More "Drunk Email"

You gotta love this...

I guess this is a new issue, people sending out emails while drunk and regretting it in the morning.

Didn't Jerry McGuire do the same thing...sorta?

Much like the breathalyzer attached to the dashboard of your '69 Mustang, Mail Goggles is designed to stop you from ending up in the "Chappaquiddick" of Cyber-dom by forcing you to complete a few math questions.

Once the numerical hurdles are overcome, your email is sent to your "ex" or your idiot boss and into the ether. Oh and saved forever on one of the off-shore, water cooled, Google Data centers.

Funny stuff.

Thursday, October 9, 2008

HP Placed in "Leaders" Quadrant for Managed Print Services in Magic Quadrant Report

The "Magic Quadrant..."

Last update: 3:00 p.m. EDT Oct. 8, 2008
SAN DIEGO, Oct 08, 2008 (BUSINESS WIRE) -- HP (HPQ:

Hewlett-Packard Co.today announced industry analyst firm Gartner, Inc. has placed it in the Leaders Quadrant in its Magic Quadrant for Managed Print Services Worldwide.

The Gartner Magic Quadrant positions vendors according to their "ability to execute" and their "completeness of vision" in managed print services (MPS).

According to Gartner, the completeness of vision axis "reflects each MPS provider's prospects for success by analyzing its view of the market, its service operating model, and its strategic plans for growth and service improvements."

Gartner evaluated vendors on the quality and efficacy of the processes, systems, methods or procedures that enable their performance to be competitive, efficient and effective, and to have a positive impact on revenue, retention and reputation. According to the firm, vendors are judged on their ability and success in capitalizing on their vision.

"We believe being placed in the Leaders Quadrant in Gartner's Magic Quadrant for 'completeness of vision'and 'ability to execute' is a testament to HP's unique insight into the Managed Print Services industry," said Bruce Dahlgren, senior vice president, Worldwide Solutions and Services, Imaging and Printing Group, HP. "HP delivers a complete set of services to reduce total business costs, improve paper-based workflows and maximize productivity for customers worldwide."

According to the report, Gartner classifies leaders as providing MPS to a wide range of customers, including the largest and most geographically dispersed, so they must demonstrate a truly global reach. They must demonstrate not only the skills to deliver today's MPS, but also the understanding, initiative and resources to prepare for tomorrow's. Leaders characteristically augment the full scope of MPS with a wide range of added-value services.


Wednesday, October 8, 2008

Economic Chickens Coming Home to Roost

Credit Crunch putting deals on hold.

Solution Providers Say Credit Crunch Putting Business On Hold

By Craig Zarley, ChannelWeb
11:00 AM EDT Wed. Oct. 08, 2008

Solution providers report that the credit crunch is starting to impact their business as customers either cancel or delay projects because of the inability to secure financing.

Wednesday's decision by the Federal Reserve to cut its key federal funds lending rate by half a percentage point to 1.5 percent and its discount rate by the same amount to 1.75 percent is expected to have little immediate impact on the situation. Solution providers say it's not the cost to borrow, but the availability of credit that is impacting the market.

"This week alone I've had two deals that the customers would have financed themselves through a bank but they were turned down," said Manuel Villa, president of VIA Technology, a San Antonio-based solution provider. "They then had to look for leasing options, but the leasing companies told them they couldn't do the project. Even leasing companies are getting tight with their approval process. That tells me that credit is tight all over."

Villa said the deals were relatively small, about $20,000 each, but the customers were well-established professional firms that have been in business for more than 10 years.

"If I've got two deals that are put on hold because of lack of capital, there are certainly some other folks that are seeing the same thing right now," he said. "This is a real problem now, but I hope that it is temporary."

Mark Singh, president of Abacus Computers, a Midland, Texas, solution provider, said he, too, has seen several projects that he expected to go through put on hold in the past few weeks. "Nobody has told us [that they can't get financing], but I suspect that some deals are being slowed down right now," he said. "Some projects that we expected to go through just aren't going. I think the credit crunch is slowing down some business."

Most well-established solution providers say they have yet to seen any restraints put on their lines of credit either from distributors of finance companies such as GE Capital. But they agree that anyone that is new to the business or lacks a sound business model is vulnerable in this economic climate.

Villa, for example, says a diversified business model will help him mitigate the impact of the credit crunch, noting that his public-sector business is still strong. "The public sector works with budget cycles a year in advance," he said. "Once the funds have been allocated for a project, they go forward with it."


Monday, October 6, 2008

HP, a molecular biologist, Napa and Green Mentality

10/6/08

Good people, great wine, good times...


I recently attended a Green Conference hosted by HP, in Napa - while the conference was held at the very nice Meritage, our "field trips" included a Green winery, Merryvale Winery the facility at Starmont and the City of Napa Recycling and Composting Center(affectionately, and incorrectly referred to as "the Dump")

Both stops were fascinating.

Meritage/Starmont -

I have been to Napa many times, but had never been part of a tour like then one HP arranged for us. Because the theme of the conference was Green, I felt visiting a green winery both appropriate and interesting.

What made the trip most interesting to was the person giving the presentation and the manner in which it was delivered.

There was NO PowerPoint, no projector, no written agenda, no boardroom, no Halo Room, laser pointers or stage lights. Just a group of "printer geeks" standing in a field, learning about Viticulture & Enology - and sustainability.

Our hostess, Remi Cohen, holds a bachelors degree in Molecular and Cellular Biology, Master’s Degree in Viticulture & Enology from U.C. Davis, and in 2008, she completed her M.B.A. at Golden Gate University in San Francisco.

Wow - and the best I had hoped for was Lucy.

We didn't learn how to sip a wine, or how to swirl the wine in a glass, or determine how much sugar is in the solution...nope, we learned that in order to determine the amount of water in the ground, one method involves burying scales under a plot of turf and to monitor weight fluctuation.

I had never met a molecular biologist before - and to be completely honest, I hold most "intelligentsia" in pure disdain. I tend to think of "intellectuals" as "those who sit around and talk about what others have done, without actually doing anything themselves..."

I am a little embarrassed to admit, but, Miss. Cohen made me realize my blatant stereotyping.


-The point here is even if you actually are a brain surgeon, rocket scientist or a micro-biologist specializing in Viticulture, it is possible to communicate with an audience without talking down to the audience. -

I learned a great deal -

All the rain water is saved.

Solar panels provide enough energy each day to power 250 homes.

The structure is very green - double windows, zone climate controlled system and the wine was excellent.
----

City of Napa Recycling and Composting Center - "It's not a Dump, it's a Recycling Plant..."

We have come a long way since the times of the "Iron Eyes Cody"

 There are huge machines that sort most of the materials, still, there is a crew of of people who hand pick the larger glass objects out.

To the right of the entrance, huge, heaps of steaming bio-material - the compost heap - is routinely watered lest the internal tempurature of 130 degrees give new meaning to "the burning bush".

Over to the left, the county's largest deposit of E-Waste waits. Canon copiers, Xerox printers, HP 9050's, large, flat-panel displays and even electric can openers - all staged and waiting to be sold by the pound and then broken down, unscrewed,and disassembled by Second Chance employees.

And out back, bales the size of VW's, stacked three stories high, composing of compacted tin cans, soda cans, plastic bottles and containers - each going for around $1,500.00.

And guess who is buying all out "trash"...China.

That's right, China sends over containers full of toys, and lead-tainted candies and we send back our "garbage" - the balance of nature, at its best.

How Green Is My Money..."Will Going Green in Business printing go the way of OS/2?

Paperless Offices, Killer Toner , Carbon Offset - "A World Without Sin"

It's not Easy Being Green - "Don't Take My DeskJet"



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Saturday, October 4, 2008

Managed print Services : 2008

It's just my view. These are MY "top of mind" events and posts in 2008, in no particular order:

1. Ikon/Ricoh - Easily the biggest event of the year. After much rumor and guessing, Ricoh NOT Canon steps up.

2. WEB 2.0 - The Wild, Wild, West The BlogaSphere, social networking. From MySpace to LinkedIn. It is crazy out here. There are no rules, everyone is an expert on how to "monetize" your site, but nobody has a track record - it's all new. Anyone with a computer and an internet connection can instantly become an "expert' - I do not understand this phenomena and I have practically given up trying.

2.1 Andrew Keen's book, the cult of the amateur. Monkeys with typewriters - that's what we are. Thanks to him, I no longer reference Wikipedia.

3. The Death of The Copier - Why Do You Write? I write to read what I write. The "success" of The Death of The Copier is not measured by how many views occur(16,000/month) or the average time spent on the blog(two minutes 48 seconds). I measure the success of the blog by how often I go back and add to it.

If my interest is still there, than the blog is succeeding for me. An unforeseen and added benefit of TDOTC, has been all the people I have met out here; unknowing mentors, colleagues, cohorts, planners, visionaries and all around great peeps.

4. Photizo - defining and elevating Managed Print Services From start up, first two newsletters, now two locations, a conference and more, the folks over at Photizio, Ed and the gang, I have found to be the most knowledgable group in terms of Managed Print Services and the industry. I found them quite by chance, via a google search, and it has been a pleasure ever since. I look forward to watching and working with them in 2009.

5. LinkedIn - MySpace all grown up. Much more mature than Facebook with real contacts and real business and NO high school moms pretending to be CEO's...well, maybe. Quite by chance, I fell into LinkedIn. Early, I joined MySpace, Facebook, Plaxo, etc. - but LinkedIn, for some reason has held my attention and gets most of my input when it comes to "social networking". I do not tweet.

6. Napa - The Dump, the Wine and the Hot, Microbiologist - Huba, Huba As I mentioned in point #3 above, The Death of The Copier is for my entertainment and one of the most "entertaining" posts I have(in my opinion) is about an HP Green Symposium in Napa. It still makes me laugh right out loud.

7. Magic Castle, A Week in The Life - Every now and again, I am suddenly reminded why I like it so much out here.

8. Single Unit Install - Not the biggest sale of the century, not even close, but a significant and fulfilling experience. One that I did not write about. This past year, one of my clients involved a 90 day cycle which included a 30+ day trial for a single Edgeline.

The total sale was for ONE Edgeline.

But, this one particular engagement had every nightmare available: bad lease, terrible service, a color machine (K/M) that did not perform, a single line of color text costing a dime each. Monthly volumes were around 10,000 images, mostly color and 95% printed.

Today, as I click over to the PrintSolv tab in my Mozilla browser, I can see that total life count on the Edgeline is 99,000 images. (Since August) This month they have 5,900 color images, all of them printed - no color copies. We solved many issues: Recommending they purchase instead of lease (because of the benefits of the Economic Stimulus package of 2008) was "refreshing" and negated any "bad taste" they had from their current lease.

Although they went with a new Edgeline, the existing lease is still in effect, the old machine is tucked away and relegated to "back-up" duties. Color overages - a perfect fit for Color Accent, saving thousands in "click" charges. Automated Supplies Ordering - the machine emails us when it needs supplies. This in addition to the information available via PrintSolv. Easy to use scanning, and simple mis-feed resolution with "live" video walking the end user through the process.

And this is as good as it gets: “Greg, I just wanted to say that we love the CM8060...it prints consistently and much faster than the Konica c500. I’ve noticed it handles its tasks much better. I can scan large document sets to myself via email while it is printing other jobs, and continue to scan while it is still processing the previous scan batch – all with no hiccups. Your response time to our requests has also been very good. Thus far, it has been a pleasure to work with the HP Edgeline..."

9. The Hardware Begins to Disappear; Customers get Smarter - Machines are all the same but people still care Are clients smarter? As the commoditization of output devices continues, does it really matter if there is a little blue label that says "HP" on your printer?

Clients are looking for more - more help, more business, more control, more vision...but they are not in our industry, they wake up in the morning thinking about their business model, not printers, copiers or Managed Print Services. So, how can they be "smarter" then us? Maybe more informed then they use to be, but they should never be smarter then us - ever. I found (once again) the smart clients are the ones who understand that they do not know everything and need to surround themselves with experts. Experts who posses business acumen, people who are not walking spec sheets.

10. Gas Prices/Mortgage and Credit Crunch - The Gas Price restricted the miles I would travel, the Mortgage crisis eliminated two of our largest customers, the Credit tumble slowed or delayed commercial purchasing decisions - but all of these factors shot the interest in Managed Print Services through the roof.

11. Managed Print Services - Changing the copier model and creating another. The Photizo Group, as do I, call them the Hybrid Dealers.

12. Bill Caskey Bryan Neale and Brooke Green - These folks are on the cutting edge when it comes to Selling and the sales process, the mental attitudes and beliefs needed to succeed. And they are overall good people.

13. Web 3.0 - The Death of Print? I still have not figured out Web 2.0 and now there is talk of the Web 3.0. The next decade will be the decade when printing is truly redefined into something we can not fathom today.

It should be fun.

Friday, October 3, 2008

Ricoh Offers Managed Print Services to Reduce Printing Complexity

WEST CALDWELL, N.J., Oct 02, 2008 /PRNewswire via COMTEX/ -- Four-Step Process Designed to Measurably Reduce Companies' Total Cost of Ownership

Ricoh Professional Services (RPS) of Ricoh Americas Corporation, the leading provider of digital office equipment, today launched a new service to minimize the complexity and cost of printing in today's highly networked business environment. Managed Print Services (MPS) was created to streamline companies' current print operations by working with RPS to help reach critical business goals from a productivity and financial standpoint.

Users of this program participate in a four-part process with MPS experts in order to create a package of services to help them reach their printing goals. The four stages of the process include:

-Assess: Provides a detailed overview of current costs and process workflows, along with maps of output device locations

-Design: Recommends a future plan based on the assessment results with specific productivity, sustainability and security measures built it

-Implement: Includes the execution of the plan in order to help users realize the benefits outlined in the Design phase

-Manage: Helps organizations stick to the plan and adapt to any unexpected changes - enabling projected cost-savings and productivity gains to be realized

Outsourcing all or part of the print management process helps reveal hidden costs, identify savings and significantly reduce spending on output. MPS experts work with an organization to remove underused printers, MFPs, fax machines, etc. in order to consolidate output among fewer and faster centralized systems and produce a more strategic document workflow process. In addition, overhead costs are reduced with devices that use less energy, paper and toner and users are not asked to pay any additional costs other than one monthly charge for actual page counts.

In addition to lowering total cost of ownership, other benefits of MPS include sustainable solutions and security options to help protect confidential documents. Security is a main focus and benefit of the MPS program. MPS experts work behind the scenes by utilizing remote monitoring and management tools to make sure an organization's print environment is running smoothly and sensitive documents are kept confidential. Usage and workflow are closely monitored in order to achieve optimal device-to-user-rations and make sure the fleet of devices is aligned properly with actual volume. Secure printing, file encryption, and removable hard drives all support regulatory compliance initiatives and are part of the standard features that MPS provides.

From an environmental standpoint, optimizing print environments can help organizations improve their corporate reputation by aligning with "green" initiatives and taking a stand in regards to saving energy, reducing paper usage and maximizing recyclables. The hardware and software that Ricoh MPS experts implement have low emissions in order to maintain air quality and protect the environment.
"At Ricoh we are constantly trying to develop new programs and services to make our customers lives easier. As such, we are proud to introduce our Managed Print Services offering as it not only takes the complexity out of the printing process, but also improves bottom line results," said Carl Sills, vice president, Ricoh Professional Services, Ricoh Americas Corporation.

For more information please contact a local Ricoh Professional Services representative or visit www.ricohbusinesssolutions.com/rps.

SOURCE Ricoh Americas Corporation

http://www.ricohbusinesssolutions.com/rps



Friday, September 26, 2008

Copier Crime - From the "Dirty D"


Copier deal is targeted.

City Council panel agrees to begin process to nullify $10M agreement.
Christine MacDonald / The Detroit News


"DETROIT -- A City Council committee voted Thursday to begin the process to rescind a $10 million contract awarded June 2007 to Olive Delivery Service LLC, owned by former state Rep. Ken Daniels, D-Detroit.
The former Democratic state House colleague of former Mayor Kwame Kilpatrick's is not authorized to sell or service the copiers involved, city records and interviews show. City audits of the six-year copier contract, the most recent of which is dated Sept. 17, show most of the work is performed not by Daniels' Olive Delivery, but by Leader Business Systems Inc. of Oak Park in Oakland County and the city's own information technology department..."


This is grand.

First off, who in their right mind has a "six-year copier contract" ? That's 1.6 million a year.

Good lord! And how many Kyocera's can that be?

I also see that A-1 Leader Business Systems is a Canon dealer - I wonder how long before Canon comes knocking, looking to convert that 10 million dollar Kyocera deal...wowzie...

But wait, there's more.

"...He acknowledged he is not authorized to sell or service the Kyocera machines specified in the contract but insisted city audits are wrong when they say he does not come close to performing 80 percent of the contract work as required..."

Ok, so "...he is not authorized to sell of service the Kyocera machines..." yet he claims to performing up to "...80 percent of the contract work as required...".

Yeah, right...no cronyism there...eh?

So this guy's delivery company won the 10 million dollar bid, Ken Daniels claims to be doing at least 80% of the work, but audits reveal A-1 Leader Business Systems out of Royal Oak, is performing "most of the work". (If you go to the map, you will see...yup, located on 8-Mile. You remember the movie...admit it...)

Again, you can't make this stuff up.


Copiers and Crime...This Stuff Can Not Be Made UP

Copiers and Crime...The Blotter..It Grows...




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HP Reveals It's Supply Chain's Carbon Footprint

Self Examination Goes Deep.

Continually examining, investigating and reducing it's own footprint, HP now exposes the carbon output of their Tier One and Two suppliers.

As time goes by, HP will require all suppliers to conform with a consistent method of reporting this information.

Shades of Wal*Mart managing the "chain"?


Thursday, September 25, 2008

And Now for Something Completely Different: The Ultimate Liquid Cooled Data Center

Google Data Barges - The Man from UNCLE and SPECTRE meet Google

I know this has little to do with MPS or printers - maybe.

Google has applied for a patent on “water-based data center”.

The floating data centers would be located 3 to 7 miles from shore, in 50 to 70 meters of water. And generate it's own electrical power and use sea water to cool the center.

If perfected, this approach could be used to build 40 megawatt data centers that don’t require real estate or property tax.

Now this is nothing new, and is akin to the "data center in a box" approach put forward by Google back in October of 2007.

What is interesting is the ability, or at least the idea, of a self-sustaining data center outside of any particular country's jurisdiction (wait...didn't the author of Battlefield Earth do something like this?)

But, What About Printing? --- Well, I guess anything to help us print from the internet.
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Wednesday, September 24, 2008

HP - Above the Fray...

With the re-org at HP IPG there are a few new faces in prominent positions.

Faces from all over the world and people who have fresh ideas and a passion for printing.

As I talk to and work with these people, here are some of my reflections, observations and ideas:

1. The HP/Global acquisition-

I had first thought Xerox had "stole" out from under HP - I was wrong.

HP, after long consideration, and a detailed accounting review, did not want Global. And if they didn't want Global, they sure as heck wouldn't want IKON.

2. HP doesn't know how to market the Edgeline-

I had once thought that HP was trying to slam a square peg, through a round hole, when they tried to work with their existing IT integrators and that they had no plan.

On this issue, I was right and wrong.

The square peg thing - yes, I was correct.

My feeling that they had no plan, I was wrong.

HP had a plan but it was a flawed one.

I am speaking to Edgeline and the space the unit resides in the market.

Nobody has said this out loud to me, but when Edgeline hit the market, some felt "if you build it, they will come...". By adding it to the top of the price list, IT managers will naturally gravitate to the Edgeline as they have for decades with the other HP printing products.

The idea sounds great - present Edgeline to IT through HP's already developed and well trained IT integrators in the field. After all, the current HP integrators are as close as family, know HP's quality, have established relationships with clients' IT divisions and can easily add Edgeline to their product portfolio.

Unfortunately, if you throw some of these technology folks into a selling situation against seasoned copier people, the techies will get slaughtered - and move back into their comfort zone.

This issue will be magnified when the 100+ pager per minute Edgeline hits the streets(not that far in the future) - at 100 plus, isn't that a Segment 5? Well, ok, but it's not production, it's office/business color output at 100+ pages a minute. So do we now redefine the Segment system? And how did all those Segments get determined in the first place and by who?

This is what I believe HP understands now:

Edgeline can not be sold like a laser printer.

Traditional copier dealers are more likely to sell an old school copier than Edgeline - so authorizing within that channel is foolish.

The traditional dealer can find enough "faults" with Edgeline compared to the "cheaper" copier-de-jour, to pivot an HP lead into a copier sale.

-Or even worse, the copier dealer may be motivated to sell HP MFP's, place the client on a supplies inclusive agreement supported by third-party supplies...shudder.-

I wonder if that has ever happened.

Authorizing existing HP integrators -

The Edgeline competes with copiers. I.T. integrators know little about that market. For instance leasing, Cost per copy, meter reads and first copy out times are all foreign phrases.

HP knows now, but might not have before, that you can not work with an existing copier dealer and expect them to get Edgeline and HP's Print 2.0 methodology and how to articulate the differences between and the advantages of going with a "printer" company over a "copier" company.

This is good news, missteps are part of growing.

By the way, speaking of missteps and growing, nobody knows better than the current "honchos" at HP (at least the ones I talk to) about learning how NOT to integrate an acquisition: Compaq is in the forefront of "learning opportunities".


HP is growing the channel organically.

This will take a while - 3-5 years.

This will not be pleasant - converting I.T. order tackers into output solution providers.

HP is not getting into the copier fray and will be taking the high road.

This will change everything.


And my recommendations:
  • Stop bringing in so many people from competitive printer manufactures
  • Cultivate your base of IT integrators
  • Hire from the Copier industry(gag, j/k)
  • Think more like a copier provider, but not too much
  • Develop a Pull marketing campaign around the best integrators
  • Market answers to business problems
  • Develop and replicate the "Ideal HP Printing VAR" as though the VAR was employed by HP
I am sure I can think of more...but this is enough...

Contact Me

Greg Walters, Incorporated
greg@grwalters.com
262.370.4193