Monday, May 26, 2008

The Death of Xerography

One of my installs.  We removed many XRX's.  This was the "Plant Holder".

May, 2008.

One of Corey's recent posts talked about Xerox not selling copiers...

This post talked about how Xerox's Chief Innovation Officer(
Sophie Vandebroek) was quoted in a video interview by Scobleizer as saying, "Xerox doesn't sell copiers anymore..." Interestingly enough, I had just posted on my blog regarding an editorial in L.A. Times by Gary Gardner, May 9, 2008, which stated, "...Consider the idea of businesses offering services instead of goods in today's economy. Xerox has shifted from selling copiers (goods) to leasing them (a service), which gives the company, as perpetual owner of the leased machines, a strong incentive to manufacture them to be refurbishable. This greatly extends the life of materials and reduces waste..."

Of course I chimed in with a comments on both the L.A. Times and Corey Smith's board.

What is most interesting is that Sophie responded with a comment of her own on Corey's blog. She said, "...Fact is, our customers rarely want standalone copiers anymore. Our technology has evolved significantly since those analog days. The vast majority of our office products are multifunction devices, they’re networked; they also print, fax, scan, flowport, link to applications via EIP, etc… Maybe my statement was too broad brushed — but the intent was to say that we’re really not a copier company anymore. Our customers demand much more and that’s what we give them..."

And from this article at CW by Gary Anthes, Gary asks Sophie, "What do you say to people who think of Xerox as just a photocopier company?

- Within the research and technology community at Xerox, we no longer do any work on photocopiers. What Xerox really focuses on now is how do customers deal with document-intensive processes, whether it's a lawyer dealing with all the paperwork required to win a legal case or a mortgage company dealing with all the paperwork. There are many document-intensive processes, and in most cases, they are pure digital documents."

Did you see that? Read it again, the RED parts.

No new R&D in photocopiers - Xerography is Dead.

Ok, so I guess Xerox really doesn't sell copiers anymore! Oh and don't forget the 1.4 billion dollar investment HP made in R&D for Edgeline...

Ms. Vandebroek's statements reflect the marketing position that Xerox isn't a photocopier company, it's much much more. 

And there is nothing wrong with that.