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Thursday, December 3, 2009

Paper industry looks to copier segment for growth - India

An article from The Hindu Business Line, states,

"...for every candidate an IT company takes on, paper manufacturers sell over five reams, about 2,500 sheets, of copier paper directly related to the recruitment process in the form of letters, instructions and training manuals..."

Wow - so every time an IT organization hires an employee, we use five reams of paper?!!


We've talked about this before - India is a fast growing MPS, target rich environment and HP knows it.


"...HP sells over 70,000 machines a month and the numbers are growing, says a paper marketing execute..."


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