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Wednesday, January 11, 2023

Connecting the Dots: How Technology is Uniting Industries and Revolutionizing Business Models

Humans tell immortal stories about figures in the sky by creating illusions by drawing imaginary lines from one point of light to another. 

Connecting the dots illuminates a pattern and tells a story. For instance, the "lights" in the nighttime sky that we see as the belt of the constellation Orion - Alnitak, a triple star system located several hundred parsecs from the Sun; Alnilam, a massive blue supergiant star some 2,000 light-years distant; and Mintaka, a multiple-star system some 1,200 light-years from the Sun - are visible throughout the world.

We are adept at making connections and telling stories - it is in our nature. At first, industries may appear unrelated and vaguely disconnected, but just like the constellations, when observed from afar and with a fanciful, imaginative eye, connections are made and great stories are revealed.

As more disparate items converge, a common thread - technology - is observed and defined. This is true of kitchen appliances, video games, and farm equipment. Not only are the technical platforms more similar, as they share microchips and the network, but this connectivity births new business and consumption models such as subscription, seat-based, and everything-as-a-service. The copier industry was the first to utilize this model.

We pioneered the per-usage revenue model, machine-to-machine advancements, and business models supported by remote monitoring and automated service call initiation. Next, watch for "connected" subscriptions, where devices automatically initiate service calls and order supplies, such as dish soap, batteries, and filter replacements.

I was once told, "A kitchen blender has nothing to do with office technology." However, that blender is a device, it is full of technology, and it is monitored in a smart home. The merging of your home and office is now anywhere you want it to be, even if your laptop shares counter space with a bread maker, Instapot, or blender.

For those thriving in the office technology realm, the possibilities should be obvious: 

We have experience providing, monitoring, and servicing technology, designing profitable business models, and creating resilient ecosystems. We were doing all this before "this" became a thing. Use the accumulated knowledge to grow and accelerate into new markets.

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