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Saturday, September 23, 2023

Born to Run the Digital Highway: Springsteen's Musical Shifts Reflect Our Office Tech Evolution

Darkness was my first album.  I bought it thinking it contained the song "Born to Run".    I was wrong and it was so very right. 

Today it Bruce's birthday.  He turns 74.

I've listened to him since 1978.

Darkness on the Edge of Town, to a kid living just outside Detroit, witness to the fall of the big V8 and the rise the Japanese automotive industry.

Jimmy Carter, Oil Embargo, and the "Great Blizzard of '78".  Yeah, there were blizzards back then and we didn't have ABS, or all wheel drive and somehow we made it out alive.

Regardless, time changes everything especially the view.

Bruce is 74.  His political beliefs are typically skewed left, because of the entertainment commands it so.

It doesn't matter. 

Travel with me and Wendy as she bemoans the parallel paths of Office Technology and Bruce Springsteen from 1978 to today.


In the dimly lit corner of a New York bar, Wendy sat, a glass of whiskey in hand, reflecting on the ever-evolving world of music and technology. The raspy voice of Bruce Springsteen echoed in the background, singing tales of blue-collar struggles and the American dream. 

Wendy, always one to appreciate the art of storytelling, couldn't help but draw parallels between Springsteen's musical journey and the technological transformation of the modern office.

Just as Mary danced to the tunes of the radio, businesses today dance to the rhythm of digital transformation. The radio, once a staple in every household, has now been replaced by streaming services, much like how cloud computing has revolutionized data storage and access.

"Back in '78, I was just finding my way in the city, and Bruce? He was the voice of a generation," Wendy began. "His raw energy in albums like 'Born to Run' resonated with so many. It was a time of typewriters, rotary phones, and the early days of the photocopier. The world was simpler, but the dreams were big."

As the years rolled on, Bruce's style matured. He began to explore deeper themes, transitioning from the rock anthems of "Born to Run" to the country-infused sounds of "Only the Strong Survive." This shift mirrored the office's transition. The typewriters gave way to personal computers. Rotary phones were replaced by mobiles, and photocopiers? They became multifunctional devices, capable of scanning, printing, and more.

"By the late '70s and early '80s, the office saw the introduction of the first commercial barcode scans, changing retailing and supply chains forever. The Altair 8800 marked the beginning of the personal computer era, and the Sony Walkman revolutionized personal music, allowing individuals to listen privately. Similarly, Bruce's music evolved, reflecting the changing times and the diverse experiences of his listeners."

Wendy leaned in, her voice dropping to a whisper, "'The screen door slams, Mary's dress waves. Like a vision she dances across the porch as the radio plays,'" she recited from "Thunder Road." "Just as Mary danced to the tunes of the radio, businesses today dance to the rhythm of digital transformation. The radio, once a staple in every household, has now been replaced by streaming services, much like how cloud computing has revolutionized data storage and access."

She took a moment, letting the weight of her words sink in. "For the copier salespeople, IT professionals, and C-level executives out there, Bruce's journey is a testament to evolution. Just as he adapted and grew with the times, so must we. Whether it's integrating AI into our workflows or adopting the latest software solutions, we must be proactive. After all, in the words of The Boss himself, 'We're born to run.'"

Wendy raised her glass, toasting to the resilience of both Springsteen and the ever-changing world of office technology. "To Bruce, for showing us that change is the only constant. And to the innovators out there, for ensuring that our offices, much like Springsteen's music, never grow stale."

She continued, "The 1970s saw a rapid transformation in both music and technology. From the launch of Apollo 8, which inspired many to pursue STEM careers, to the introduction of the first cell phone call in 1973, the world was changing at an unprecedented pace. Bruce's transition from rock anthems to more introspective, country-infused tunes mirrored this shift. Just as businesses had to adapt to new technologies, Bruce had to adapt to a changing musical landscape."

"As we moved into the 1980s and beyond, the pace of technological change only accelerated. The rise of the internet, the proliferation of mobile devices, and the advent of cloud computing have all reshaped the way we work and live. Bruce's music, too, has continued to evolve, reflecting the challenges and triumphs of the times."

"In many ways, Bruce's musical journey mirrors our own journey through the technological landscape. From the early days of rock 'n' roll to the introspective ballads of recent years, Bruce has always been a voice for the people, capturing the spirit of the times. Similarly, as we've moved from the era of typewriters and rotary phones to the age of AI and cloud computing, we've always sought to harness the power of technology to improve our lives and work more efficiently."

Wendy concluded, "The pace of technological change will only continue to accelerate. But just as Bruce has shown us that it's possible to evolve and adapt while staying true to one's roots, so too can we embrace the future while honoring the past. Here's to that giant Exxon sign and throwing roses in the rain and the next verse in our shared journey."




Title: Bruce Springsteen
Writer: Various contributors (Wikipedia is a collaborative platform)
Best of NJ

Title: The Impact of Bruce Springsteen on Music History
Writer: Not specified in the provided content
The New Yorker

Title: Springsteen’s Golden Age: 1978
Writer: Not specified in the provided content

Title: Technology that changed us: The 1970s
Writer: Not specified in the provided content

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