The Magic Quadrant: Reflection of MPS or Marketing Budgets?

"The New Matrix is here!  The New Matrix is here!"

So, yeah...

the Magical Matrix came out last month showing just about everybody - Xerox, Ricoh, Canon, Lexmark, HP, Konica - in the "Leaders" sector for Managed Print Services.

Kyocera and Toshiba end up as "Visionaries" - I guess an erasable copier can be considered visionary - and ARC looks to be the only "Niche Player".  I've always wondered if there is a correlation between the amount of money folks spend with Gartner and their placement in the upper right. Probably not.  Either way, the square looks skewed.

Reflect with me now and consider for a second the definition of managed print services:

"...The active management and optimization of document output devices and related business processes..."

If I had "Greg's MPS Almanac", this is how I would stack the pile:

1.  Xerox - Next Generation MPS
2.  Ricoh - The New Way of WorkIntelligent.ly

3.  ARC

4.  Canon - Fragmented but becoming clear

5.  Lexmark - Verticals, F500, transactional
6.  HP - Who? Except in LA
7.  Konica - Why sell anything but copiers with landed margins like that!

See, There's This Thing Called MIF and Apparently, It Needs Scrubbing...

One of the strongest arguments in MPS is lowering cost through the reduction of the number of devices.(Optimization).  This single leverage point is difficult for an OEM to reconcile as long as there are plants building machines.

I'm not saying players won't shrink MIF - Global loves shrinking Ricoh's MIF; Ricoh and Canon exchange MIF as often as Clinton flip-flopped and HP is out there reducing her own MIF.(Something to do with Ink vs. Toner and what-not)

In this year's Mystical Matrix, everybody except one, operates manufacturing plants and the one player is presented in the lower left.

Not to me.

ARC is different. Specialized and tasked with REMOVING DEVICES FROM EVERYBODY'S MIF, they're about as close to MPS Purity as possible.

Check out the progression:

And the Point?

Millions of dollars are spent by purchasers every year based on who is placed where and I don't think the Mystical Matrix has an once of relevancy in MPS.  The fact that ARC is placed in a lower quadrant tells me that Gartner's definition orbits machines in the field or images captured/under contract.  Which is a losing argument not for the future.

The companies mentioned aren't at fault - HP has a good MPS program, Xerox's is better; Ricoh has a solid MPS program, Xerox's is better.  But the comparison is on a GLOBAL scale. How many of you are selling to Fortune 500?

If anything, the ranking shows how similar ALL the programs have become. They're painting with the same set of colors - or worse - only one.  It would be as if Van Gough painted Starry Night with a single color.

Blah.

We've gotten to the point where all MPS programs look, act, feel, and taste the same.  Where touting the number of collected awards is part of a value proposition . In a world that increasingly regards 'expert research' as rear-view-mirror forecasting, why do we listen?

"No, Really, What's Your Point, Greg."

In a past life, one of my value-props started with, "You know mister prospect, all devices are the same."  I did this for two reasons:

1.  Neutralize competitors selling speeds and feeds
2.  I could sell five different lines

The latest slew of awards and accolades proves my point - all machines are the same.  Here's the kicker, this isn't simply my, personal view - more than likely, your prospects think the same way.  They don't care about BLI or Gartner - they barely think about print - the care about how you empathize and help them solve problems.

Simple.

The best to be done with any of these studies is to ignore and move on.



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#Managed print Services - TheDeathOfRelationship Selling

Original post, 10/3/11

"...Now and then I think of all the times you screwed me over

But had me believing it was always something that I'd done

But I don't wanna live that way

Reading into every word you say

You said that you could let it go

And I wouldn't catch you hung up on somebody that you used to know..."

All those original MPS Engagements are about to come up for renewal soon, aren't they?  Or do yours all have auto-renew's? Nice.

Are you setting yourself apart and building value into your relationship?  Or are you screwing them over, blaming them?

They'll figure it out, waking up one day and making you 'somebody that they used to know...'

MpS'es I speak with report a customer retention rate of 99.9999%, mentioning their depth of client relationship as one of the supporting pillars.

Relationships. That's what it is all about - but how do you define a "relationship"?

Quarterly Business Reviews? Weekly client meetings? Lunch and learns? Bondage and Rapport? "Nice Fish".  That was then, this is Now.

-- Read the Rest Here --





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Stop Doing These Four Things & Sell More Managed Print Services

Selling managed print services and managed services is not brain science, it's more like Rocket Surgery.

What year is this, 1989?

Maybe you know of these, maybe not.  The point is, I'm hearing more and more about how the better MPS selling organizations are replacing failed existing MPS engagements.  The losers are not covering the basics like toner delivery, prompt service and correct billing let alone workflows and business acumen.

As always, these are my views and mine alone - take 'em or leave 'em.

I keep telling you, the 'p' is getting smaller! I have seen the Future of MpS...

Original 11/30/11

"Hello little Printer"

Is your MiF shrinking?

Is your OEM hammering you for year-end commitments and next year's forecasts?

Are MDF and back-end rebates heading right to your bottom line? Or are we finally counting both as top-line revenue? (LOL!)

How's that mobility practice going? Selling many mobile print engagements? To Commercial accounts?

Is that new Xerox 'just too darn big to fit into all your SOHO leads?

Fear not, fragile traveler. The Future of MpS is upon us.

Follow me printing? Sure thing.

Increase in 'clicks'?  Nope.  A new model, "Cost Per Inch".

 "Are those your keys?" she asked, "No...it's your new mobile printing solution, say hello to my little friend..." 

0.00000000000012/inch - ...I frickin love this business!
  
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MpS: The Unifying Theory & Convergence

Originally posted, 7/11/11

Oh, what could have been.  Reading these words today is more than nostalgic.  How can an article written in 2011 have relevance, if not foretell the future, today?

Enjoy.

Just over three years ago (four now), when I started writing about copiers, MpS, technology, selling, and pole dancing, I was one of three. Back then, if one were to Google “managed print services,” the dozen or so returns would’ve consisted of wedding invitation printers and “full-serve” print advertising providers.

There were a few fleet monitoring alternatives and fewer proactive supply management solutions. Hardly anyone mentioned cost reduction, business process, fleet optimization, or phases. And nobody championed reducing costs by reducing prints, copies, or printers and copiers.

This isn’t to say nobody serviced printers or supplied toner. Yes, some were “optimizing” fleets, shifting volume, addressing document workflow and business processes, or managing hundreds of devices, but we inhabited our own little silo.

Xerox, IKON, Canon, Océ, and Pitney Bowes all had their FM division – each conducting site surveys and usage analysis as well as working with colored dots and floor plans.

Silo 1.
The bane of OEMs, third-party cartridge manufacturers, lived their existence in the dark on the periphery of the ecosystem, struggling from legality to legitimacy.

Silo 2.
Liberty, Kofax, and other software companies were conducting user interviews, charting document flows, developing Statements of Work, and evangelizing paper to digital.

Silo 3.
Copier reps walking the streets were suggesting ROI, lower lease costs, TCO, and the benefits of color to purchasing agents and church deacons alike. They were churning, flexing, and otherwise landing gear, giving “more for less” and pitching scan-once-print-many (keyword being “many”).

Silo 4.
The OEMs were flush – seemingly changing models every 90 days. Corporate marketing departments were shoving quotas down the channel, and the channel responded obediently, floor-planning and filling show floors.

Silo 5.
Back then, VARs were executing thousands of transactions a day – servers, desktops, laptops, networks, data centers – and yes, tens of thousands of printers flew off the dock into waiting cubicles.

Silo 6.
I am simplifying by stating only six silos. We may have discovered as many as 11 silos or dimensions over the past two decades inside what can be called the imaging/technology industry.

The number doesn’t matter. Mere acknowledgment is important. Always there, unobserved until now. You see, even though these functions and organizations existed and thrived, there was never a recognized commonality. There was no unifying factor.

Until now.

If you envision these silos standing individually, what could be the common ground? More aptly, what would be the white spaces between the columns?

Managed print Services, the M-theory – that’s what.

Think about it. As we move through the stages of MpS into MS, the “P” fades and other factors, the other columns, illuminate – from third-party toner to scan-to-file, storage, mobility, and EDM – once unique and isolated, now pulled together as one overarching system.

The players haven’t changed, but the game is all different. Those of us who can now ”see” the ecosystem will thrive.
There’s more.

This point in history is unique. This is a time of technological convergence, time compression, and shifting control from a central authority to the individual. MpS is a vehicle for change at this moment. Again, not everyone will see the opportunities or the pitfalls; it takes a wider perspective and pure intent, but those who stay could be champions.


Posted by Greg Walters on 07/11/2011

How to Get Better at Managed Print Services Assessments: 3 Points

Here's a quickie...

For decades, MPS assessments have been a cornerstone to almost every engagement. Even when a 30-Second assessment is popped off, as light as it its, its still an assessment.

Indeed, every sales rep assesses the situation upon entering into a conversation - its only natural. You're measuring the opportunity to be embarrassed or rejected in the first seven seconds. Think back to 7th grade and asking 'whats-her-name' to dance. Or is it just me?

Good Workflow Kills Paper - The Once and Future Managed Print Services

From The Imaging Channel.

Passing notes in class used to result in a disciplinary action. Back then, the most efficient method of conveying information or querying a prospect was to scratch a simple question on a scrap of paper and ask your neighbor pass it along. “Do you like me? Do you want to be my friend? Check yes or no." In the early days of business, like those notes in third grade, sales orders were hand written on paper with a pen.

As time went by, more advanced order-entry processes developed around carbon and carbonless paper and forms. One instance of data entry, writing information down on the order, would create three or four copies, which you’d just peel apart and forward a copy to the appropriate department — original into daily sales, yellow to the warehouse, goldenrod over to accounting as an open order, and the pink gets thrown away. (As an aside, do you remember how challenging it was for some copiers to make a copy of a yellow background, carbonless form? That’s right, we were making copies of copies.)

Sales Reps(Copier): Pie Is Not Sexxy. Stop with Goofy Marketing, Unless it Works.

We've gone from Gorilla Marketing to Goofy Marketing.

In the old days, we would send one baby shoe with a note, "Are companies make a great pair."  Get it?

Later, we would send a radio-controlled car with an offer to deliver the remote control, when given an appointment. 

I've seen it all, crumbled letters, newspaper articles writing about how your prospect did something famous(or infamous), singing telegrams, lunch in a box, and yes even fresh apple pie in exchange for a signature.

I can't believe I still hear about these techniques.

_________

This account is based on a True Story.  The names and locations are changed to protect the ignorant.
------

The sharp-dressed, well-seasoned sales manager sauntered in five minutes late. He's read somewhere, that a strong entry is important when motivating the troops and this month's sales figures are in need of some heavy stimulation.

"All right ladies, " he starts, ignoring the fact that only two of the 18 salespeople in the room are female, "as you know, this is the last week of the month.  You've all committed to numbers that none of you have delivered.  Not one."

Initiate spontaneous, mutual sphincter contractions.

"The Things We Think And Do Not Say. The Future of Our Business..."

"I began writing what's known as a Mission Statement...Fewer Clients, Less Money..."

During the 2011 MPS Conference, at the end of the MPS Expert Panel session titled, The Best MPS Program, I gave a little bit of what I like to call, the Jerry Maguire Experience.

Some of these panels end up being all 'doom and gloom'. You know, people get to say "I did it this way, so you should too" and "change or die", "the sky is falling".

Ken was wrapping up, the urge was there, I couldn't help it.

I wanted - no,  I felt, words were needed. Good words, positive energy let out for the world.

I have no idea if anybody heard what I said or if anyone remembers - and that's okay.  It was about the moment, a chance criss-cross of time and place.

An opportunity like that doesn't come along very often. I seized it.

"So much to say, and no one to listen..."

The words stumbled out and into the air, drifting.

I said,  "Now is the time.  This is the place.  An opportunity to remember.  To remember why you got in this crazy industry in the first place. Those times, the way it felt to get that first sale, install those devices...

To remember what it was like to NOT know. To guess, to make it up as you went along.

To remember when your existence wasn't dictated by the beliefs and dogma of the few.

Do you remember? Do you remember that blind jump, that a Leap of Faith?

To be young, to be amazed, to just...be.

It's here.  It's here for us now.  This very second.  How happy are you with your place in the world? The World is moving."

As much as I love having the mic, I know that the Global 2011 MPS Conference does not approach the scale and gravity of a major motion picture, arguably one of the best American films ever released.

Or does it?

"Breakdown. Breakthrough."

What are we here to discover?  What are the simple pleasures we look for and endeavor to find?

Direction? Validation?  Yes.

It's okay to sell copiers.  It's okay to sell MPS.  It's okay to sell.   It's okay to try and fail.  To tumble.  Get up, do it again.

MPS isn't the end-all, it isn't the only reason to exist - it never has been.  Still, with everybody getting in and as many as 50% failing, what now?

With all the OEMs defining MPS as S1/S2 and reclassifying direct accounts how can we continue?

Touch More.

More Human Touch.  Less PowerPoint.  No more WebEx meetings, toss the 50 slide business summaries.  Instead, press the flesh.  Draw on a napkin.

Do that thing we do as sales professionals, look him in the eye and say "thank you, what more can we do, today?"

"Oddest, most unexpected thing..."

Success and change are hardly the results of design.  Innovation encroaches from another direction; from the left as we look right, from behind as we look ahead. Few ever see it coming.

So it is today.  As some deny the paperless revolution is near, companies like Alaska Air outfit their 1,400 pilots with iPads.  Apple is making the textbook obsolete and banks now accept pictures of checks for deposits.  Your kids, don't call each other anymore, they use their thumbs.

From social media to MpS, everything is new and scarcely predicted - there are no experts - the world is moving faster.  No benchmarks, no 'metrics', no comparison, no rules.

Waiting for the revolution?  It's already here.

"The Me I always wanted to be" - Trust

Trust. It is a very big word and one of the first MPS Conference keynote speaker attempted to rally behind stating, "...Trust is something this industry has got to reclaim."

He is new.  He doesn't see that to reclaim something, one must have first possessed it.

Again, now is the time.  This Great Financial Crisis is secular, not cyclical - everything is changed and in flux. Now is the time to get out and see your clients re-establishing yourself as a trusted advisor, a Business Partner.

Be you.

"I had lost the ability to bullshit, ..."

Our journey continues.

The path is less bumpy when we build partnerships. Partnerships are easier to forge over a foundation of truth.  Can you be true?

Can you lose the ability to bullshit? If not to your prospects, at least with yourself.  Or are you just another shark in a suit?

Can you see the entire ecosystem?

How about instead of optimizing a smidgen of hardware and some toner, you envision Optimizing Everything.

That's right, everything.   Managed Optimization Services. 

"That's how you become great, man. Hang your balls out there."

GET MORE LIKE THIS, IN THE BOOK - HERE.

One of the absolute best reviews of Jerry Maguire.  Started, 4/30/2011

Originally, 5/16/11

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DOTC Leopard & MPSA MPS Leadership Winner, Kevin DeYoung, @QualPath

first aired, 5/19/11

Kevin 'burned the ships in the bay' a few years back, jumping headlong into MPS.

I have had many lively conversations with Kevin.

He is an MPS Evangelist, an MPS Purist, a true believer and his team at QualPath deserve the MPSA Leadership Award.

We here at DOTC are honored to have Kevin contribute as a guest writer, joining the 'Spotted ranks'.

Enjoy.

Time to Put the Cost Per Copy Model Down.

Oh yeah, we're going there.

It started long ago.  In the beginning, making copies of business documents - memo's, invoices, reports - was slow and tedious.

So we built devices to perform these duties.

Thousands of moving parts, heat, static electricity and heavy handed employees contributed to a dynamic and precarious environment - they required a good amount of attention.

To put it bluntly, our machines broke down so often we needed a way to pay for technicians.

To support the machines in field the 'industry' hatched a plan:

"Why don't we sell service with the machines?  We'll make it impossible for anyone else to supply our devices, so we'll combine service and supplies into a billable line item, determined by how many pages come out of our devices...and will call these 'clicks' after the noise a meter makes with every copy and call the billing model Cost Per Copy..."

Genius, really.

Oh sure, there were other schemes - blending ...

Read the rest, here.

Going Mobile and Big Data

From imaging to content to the cloud to Big Data to Business Intelligence to Mobile Business Intelligence.

We're moving from marks on paper to the clouds, all the data is moving off the paper files.

But the data is just data, unusable.

In the old days, we would 'crunch' the numbers either manually or on a spreadsheet.

Today, there is an app for that; instead of the numbers getting crunched on paper, it's being presented on a screen.

Typewriters and impact printers - gone. Carbon paper, white-out - gone.

Add cubicles, office furniture, water coolers, uniform rental programs, IT departments, factory floors, inventory shelving, hi-lows, truck docks, and pallets to that list.

Then take away the roads, parking lots, air conditioning units, and tons of paper.

And all those useless meetings. Gone like a freight train. Gone.

How so?

The answer is in the palm of your eleven-year-olds hand...right here.

DOTC in Vegas

We will be in Vegas, at the Wynn, Monday June 11 and 12th.

I will not be attending the Ricoh show(huh?) - but will be in the Casino, around the pool or at a bar,

that is if the Wynn has a bar, not sure on that one...

If you're in town, and want to talk about how to pick a Managed Print Services program, technology in our world, the social ramifications of  Space 1999, or the Four Screens of Life - drop me a note.

I may even have a nifty, cool, MPSA hat for you...

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Are You Thinking at the Speed of Print or the Speed of Content?

2012

Time is compressing.

It was just in 2009, a mere three years ago – or actually, just under 36 months – when MpS started showing up in its current form.

At conferences, show floors were jam-packed with MpS propositions; Konica Minolta, OKI, Xerox, LMI, GreatAmerica, Digital Gateway, ECi, Compass, Strategy Development, M2M, Synnex, NER, and many more were “all-in.”

Granted, it wasn’t really MpS.

Fliers plastered with “MPS” stickers; sales classes pushing MpS selling cycles, TCO, and the like; but the content was still copier sales, copier leasing, toner cartridges. Desk-side toner delivery/auto-fulfill, just fresh off the whiteboard, was being touted and sold.

What was big back then?

TransForm MpS 2012, "The Seeger Sessions"

I like shows.  I like to visit with like-minded folks and I like to see the latest, greatest toys.

Lately, at least for the past four years, the tone at some of these shows seems to have ranged anywhere between desperation and bliss.

There is one constant- the show is busy and there is rarely enough time to get quality time.

Some of the topics I am looking forward to discussing this year at Transform are:

The Future of MpS - It ain't what it used to be...

Tablets or Toner- Take a guess...

The Cloud - Will it make rain...

Mobile Business Intelligence- huh?

Business Workflow- MpS has ALWAYS been about BPO...

New MpS technology- What more can we do...

The funny thing is, as good as the speaker content is this year, the offline conversations can be even more interesting.

So, in that vein, I want to see and talk with as many folks as I can.

If you are interested in meeting with me and talking about anything from self-replicating nano-bots,  MpS compensation plans, M2M communications, the Cloud and its impact on business processes,  or who has the best MpS infrastructure program, let's schedule something.

I will be in Orlando from Monday evening to Saturday.  I have a presentation and some hard meetings set up, but send me an invite at greg@thedeathofthecopier.com and maybe we can get together for a few minutes.

Wide open, no charge, possibly over an adult beverage.

We'll call it the Seeger Sessions...

Pay me my money down - bruce springsteen by runawaydream

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.

Orlando, Transform and Get Off Your Glass - Mobile Business Intelligence, baby...

For the third year in a row, it is my great honor to be presenting at the Photizo, Global MPS Conference, Transform2012.

The first year, I talked about selling MpS internally, last year I chatted about building an MpS practice inside the traditional VAR.

This year, we'll have a palaver around remote work-forces, mobility and that nefarious or benevolent eye in the sky, The Cloud.  We'll throw in a dash of Big Data, for good measure.

A thrill packed 45 minutes bursting with goodness beyond MpS - oh the Joy!

Below you'll find a "teaser" (someday I will figure out how to build trailers) of my upcoming presentation.

Enjoy...

Taste of "Get Off Your Glass" TransForm 2012 on Prezi

Transform 2012, Managed Print Services as a Spice...

Use code SPICY20 get 20% off registration - and come see me speak about stuff...







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"No, not Less paper, Paperless..."

"The paperless era is upon us, people."

This video cracked me up. No matter how the big OEMs or companies that produce paper spin it, the time is now.

Still, these 'pro-paper' ads are amusing and well produced.



"I read it in this report..."



Cute, smart, engaging and out dated - these were obviously done before the latest advances in personal access display devices or BYOD - how soon before these are seen as nostalgic and reminiscent of a bygone age?

Brought to you by Domtar.

About Domtar:

"Domtar is the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and the second largest in the world. As such, we:

Design, manufacture, market and distribute a wide range of paper products for a variety of customers, including merchants, retail outlets, stationers, printers, publishers, converters and end users.

Manufacture business and office paper, commercial printing and publishing paper, as well as specialty and converting paper."

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The Crazies...

 

2012

Here is to the crazy ones on MisFit Island, the Rebels, the Trouble Makers. Here's to the Round Peg in the square holes

We who see things differently. We are not fond of rules and loathe the status-quo

Quote me. Disagree with me, vilify and call me disgruntled

I dare you to ignore me; you cannot ignore us

Pushing to the Edge, the Crazy Ones

We are Contrarian Technologists


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TheDeathOfTheCopier - Japan!

It is my great and humble honor to be writing a column in OA Life, Japan.

I look to share MpS adventures, technology travels and the odyssey that is imaging.

Thank you MWAi, Mike, Mark, Gavin, and Hiro - for helping this happen.

Thank you.

Click to email me.