Eight Ways to Sell to Corporate Culture in 2022

Much is being said about how the work-from-home movement will negatively impact the corporate culture.

What is Corporate Culture:

"Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions. Often, corporate culture is implied, not expressly defined, and develops organically over time from the cumulative traits of the people the company hires." - Investopedia

Long established and organically grown, corporate culture resists outside influences - you, as a salesperson are an outside influence, especially in the post-Covid age. 

Today, implemented managed print services still presents a shock to the system and a threat to the 'how we've always done it' position.  

Visualize an MpS implementation as an enhancement to your customer's existing workflow.  

How can you cut through the fear of change, when that fear is on the global pandemic level?  Go with the flow.

One of the first articles I wrote was about implementing a managed print services program and the risks of ignoring corporate culture in the process. 

Back then, we were concerned about the impact of reducing devices on the way people felt about their jobs. MpS engagements were new; they changed the way toner was ordered and revealed how the number and location of devices could be a shock to the system.  

Today, implementing new services is a shock to the system because it threatens the 'how we've always done it' position.  

Visualize an MpS implementation as an enhancement to your customer's existing workflow and be 'like water.'

Workflow is about optimizing the processes of everyday business tasks. In other words, it’s how work gets done. Change is guaranteed, and the corporate culture at the organizational, departmental, or personal level can’t help but be influenced. 

I once heard a really smart guy say, “Culture kills process every day.” It’s something we should all keep in mind.  

New to #Copier Sales? What’s Going on In Your New Industry?

You’re hearing a great deal about “disruption” in the copier niche — but it’s actually turbulence, not disruption. A cursory look back through our history reveals that manufacturers digesting competitors and dealers coagulating together is the normal state of affairs. Whether Ricoh/Lanier, Ikon, Ricoh/Ikon, Canon/Océ, Global, Xerox/Global, HP/Samsung, Staples/DEX, Flex, Pulse, POA, Gorden Flesch, Marco or dozens more, acquisitions and mergers occur what seems almost daily. The rate has accelerated but the process has been the same. Like galactic space, the expansion and contraction is eternal.

Today, every dealer is looking for a way to deal with a declining industry by offering new services, or through merger or acquisition, and when it comes to attracting outside funding or merger candidates, the window is closing.

And that’s OK; it is the way of things.

Here are some ideas for a newbie to copier sales:

“Ignorance is bliss”

I’m not recommending you shove your head in the sand and ignore the reality that is the copier industry circa 2019 — we are ALL experiencing external pressures on our everyday lives. Focusing on what we can influence, like cold calls and presentations, has always been the best approach. Go about your routines and keep an ear to the ground. Establish a network of contacts inside and outside the industry and always be improving your personal business acumen. If you are working for a family-owned dealership but are not in the family, keep your options open.

“Business as usual”

Staff reductions and reduced real-estate footprints are frequent. Smaller dealers are being gobbled up by bigger organizations every day. Still, the standard press release after a merger or acquisition relates something along the lines of, “We look forward to offering our clients exceptional service during this transition,” which is a true statement. But looking back in time, it’s easy to find examples of mergers and acquisitions initially removing redundant functions, then ultimately reducing costs through staff write-downs; it is a consistent formula.

Concentrate on your 30-day cycle — that’s the best thing to do. Keep the sales coming in, and maintain your personal standing. But don’t stop there. Build out your LinkedIn presence and be more than just a lurker.

Contribute on social media without being a sycophant, and crystalize your personal brand, not your current employer.

“Will I have a job 12 months from now?”

In copier sales there is a magical milestone: to see if you can make it through the first 12 months of your copier sales career. So make it through. Sell stuff while learning your business processes and client digital transformation experiences. Work with your...

Read the rest, here.

"No Rules Managed Print Services" - Who Do You Think You Are?

2011 -

The Mafia, does not exist. Never has, except for in the movies.

The "Illuminati" is another example of propaganda and marketing. Fear motivates, just ask Little Red Riding Hood.



The Free Masons, Skull and Bones, Templars, The Thule Society, The Black Hand, and my personal favorite, The League of Extraordinary Gentlemen, these groups, these societies, whether real or imagined, were formed to fill a vacuum.

And nature abhors a vacuum.

New to Copier Sales: Workflow Diagrams

"Workflow, that hot, new thing in the New Managed print Services." It's deja vu all over again.

The latest thing in MpS, not necessarily the newest thing, is "Workflow". You should be picking up  more chatter about workflow - you may even hear, "if you don't get into workflow, your dealership will die..." (Insert grain of salt, here.)

No doubt 2013 will see a BIG push of "workflow solutions": workflow software from providers  & workflow consultations from...consultants.

What does this all mean? What impact will this movement have upon the imaging industry, if at all?  Is this more hype, like color, digital, connected, and MpS?  Weren't we just evangelizing "managed network services"? (there is no such thing in the IT world, BTW)

For me, workflow/BPO has always been part of managed print services - part of the evolution, inevitable as the "p" in Managed print Services fades.

As we did so many years ago learning the ways of MpS, let's start with the basics: a standard, run of the mill, definition of 'workflow' -

"Workflow is a term used to describe the tasks, procedural steps, organizations or people involved, required input and output information, and tools needed for each step in a business process." - SearchCIO

Notice this does not specifically, or exclusively, refer to production printing workflow - Job submission can be represented as a workflow, but it is NOT the only example of workflow.

To some, the idea of defining how one does their job and daily business functions may sound complicated. Throw in the notion that workflow is usually expressed in the form of flowcharts, and the concept seems even more unreachable.

But it's not all that difficult to figure out.

All one does is determine how a process is completed, document the observed steps, and investigate bottlenecks.  As a matter of fact, if you've been selling copiers or printers or even MpS for any amount of time, I'm guessing you've embarked on the beginnings of workflow.

Let's take a look at an example, a purchase requisition (yawwwwwn). The following chart reflects a very basic process from requisition to purchase order:

This is a pretty straightforward flow with no deviation. Notice how the arrows suggest a motion or flow from one rectangle to the next.  All flowchart shapes carry specific meaning - rectangles are processes, diamonds decision points, and so on.

Of course, workflow diagrams can become pretty complex and detailed.  Below is a workflow chart for a system relating to data entry.

You can imagine how detailed a workflow diagram can get.

For me, it was always easier to jot down a quick workflow on the clipboard, binder, or today, on the tablet.

Here is an illustration of the decision process involved in installing a DCA, outlined on the Pad:

It makes sense to me so converting to Visio is a snap:

Approximate time to create, 12 minutes.

This isn't rocket surgery, scratching out drawings is just the beginning.  Apply your business acumen, a little software, and professional consultation into the equation, ultimately exchanging your knowledge for value.

How do you develop the ability to recommend and provide workflow systems to your existing MpS clients?   Is it too much to get into?  Can be. One thing is for sure, this isn't "hype" or "noise" - those who say so, do not get it - fain attention, then go back to work.

Welcome to the beginnings of Workflow. You won't get this stuff at the Monday morning sales meeting.

Who is The World's Best Managed Print Services...in the World

I love the phrase, "It ain't bragging if its true..." - my high school football coach used it often.

I've noticed a trend over the past few months in our little niche: Robo-Boasting.

Self-promotion is great.  I get that and if you're proud of your MpS, I say get that story out there.  But don't do it through a robotic channel.

Bragging -

So many software, OEMs, dealers, toner pirates, distributors, consultants and analysts either claim to be or report to know the best Managed Print Services something-or-other.  The twitter-feed is chock-full of MPS robo-brags and self-promotion, it is blinding.  Observed from the outside it looks like one huge Love-fest. (I was going to use 'circle-jerk' but that might seem offensive)

#SalesDifferentiation: What Makes You, You?

Another theme in the recent "sales revolution" is "differentiation".

I remember back in the olden days of sales, whenever a trainer would ask a new sales rep, "What makes your company different from your competitors?" undoubtably, the newbie would spit out, "My company has me as your sales person.  The biggest difference between my company and my competitors is Me!"

Back then, this response was a major Fail.

Irony -

Today, building your personal brand is more important than building your employer's brand.  Today, when you become an "expert in your field" YOU add value to your employer.

So, if every other sales rep become more authentic, more serving, and less speeds and feeds oriented, one day, everyone will still be saying the same thing in the same manner.

For the ultimate diversification, I go back to acquiring Business Acumen.  Acumen cannot be commoditized - your specific history, the path you've traveled while acquiring knowledge is yours and yours alone.

Do this:

1. Learn from all your prospects
2. Read general business books
3. Study impact of technology on your dealership

If you haven't started acquiring knowledge, get to it,  today.

Business Acumen - Good Lord, they're teaching Professional Selling in Universities now...we're all doomed.

4/28/2011

"...we learned more from a three minute record, then we ever learned in school..."

- No Retreat, No Surrender. - Bruce.

You love training classes, don't you? Certifications, tests, demo contests - teachings and ramblings from those "more learned" than we.

Tweed jacket, pipe smoking, know-nothings, droning on and on about "TCO", lease ex-dates, and scan-once, print many.

Academic.

Very little practical, field tested, tools.

Professional Selling demands more.

In order to be ready, to truly own our destiny, we need to improve on our own.

We cannot rely on corporate sponsored, consultant based teachings.  Status quo dogma packaged as training "...designed to help you succeed..."

The only person you can rely on or trust to be looking out for your success is the one staring back at you in the mirror.

Nobody else.

I spoke with a student at Cal Poly - International Business Marketing major - he told me he is attending a  "Professional Selling" class.(IBM 306).

My curiosity piqued, "Oh, really?  We're now teaching kids how to sell? Impressive..."

The professor doesn't use a textbook, simply pontificating in front of the white board.  Exam questions are based on lecture material.

The tests are take home.  At this point I'm thinking, "how the hell does one get THAT gig?"

Course descriptions:

IBM 306 Professional Selling (4)
Focus on professional selling within the context of relationship marketing. Emphasis on precision selling process. Team presentations. 4 lecture/problem solving.
Prerequisite: IBM 301.


IBM 435 Advanced Professional Selling (4)
Analysis of the sales representative as a professional marketing tactician in a marketoriented
firm. Emphasis on applied and theoretical approaches utilized to effectively manage a sales territory. Analysis of sales representatives in different industries. 4 lectures/ problem solving.
Prerequisite: IBM 306.

Perhaps I am showing my age - by the way, it isn't the age, its the mileage - but since when did college's and Universities quantify the art of selling?

More important, what can all this mean to you?

Our higher education system is now churning out kids who fancy themselves Selling Professionals,  thinking they know as much as you and I.

This in itself is not terrible, a rising tide lifts all ships, but consider this next time you're sitting in a sponsored, "MPS is TCO" seminar: while your there pretending to stay awake, there is a young buck out there learning how to sell "within the context of relationship marketing" - whatever the hell that is...

Your next competitor may have grown up not with email, but texting.

He will not expect to stay at the same company for decades.  He will know how to Google faster than you.

He will demand more from his boss.

Yeah - I know, you ain't scared. You shouldn't be.

Sales is the ultimate school of hard knocks.

You can't get acumen, from an overpriced textbook, or take home quiz.  And self-esteem is not the result of some 12 step program.

Sell on.







Click to email me.

Managed Print Services - That "Hot, New, Thing..."

2/2008

It seems over the past sixty days, we have been approached by all sorts of "consultants" willing to teach our team (SIGMAnet -MPS) how to perform a detailed Managed Print Service study.

It seems everybody wants to get on this bandwagon, the "I use to sell copiers, but now I sell this service to help you save more money - as long as we are at the beginning of the month..." bandwagon.

Okidata, Lexmark, Konica Minolta, Xerox, Toshiba, and Ricoh, can you see the pattern, trend, and characteristics of this new wave? These folks are all Copier Companies. So the problem with obtaining a true, honest, real-world Managed Print Services program is something I like to call "Hardware Agnostic and Partnering with High Intent". 

It is true that HP is the leader when it comes to getting "marks on paper", but how many companies have 100% HP devices - for printing and copying? Or all Okidata, Lexmark, or Toshiba? You can see my point.

With companies searching out every way to cut costs, printing and the reduction of costs associated with printing are becoming sexy and attracting all sorts of "flim-flam" and "snake-oil" experts. Managed Print Services isn't Brain Surgery, it's Rocket Science!

A copier salesperson does not directly translate into an MPS specialist. 

Nor does an IT Services salesperson translate into an MPS Specialist. It takes both IT experience and copier experience and a great deal of general, C-level, business experience. That holy grail of Professional Selling, "Business Acumen".  Someone with the "Big Picture" insight and manage the details of a solution.

Higher Ed Is Out of Touch

"Five Skills College Students Will Need for Their Future Careers" - WSJ. #Paywall: but come on!  

New classes in AI ethics, climate-friendly design and how to be an entrepreneur in the metaverse are coming to campus

No Way is higher education future-ready by promoting TOPICAL curriculum.  By the time the TA gets a syllabus together, it is obsolete.

Arm your students by teaching them the basics. Teach them HOW TO LEARN real world, on the street, business acumen, instead of empty course work designed to increase tuition, and sell professor's books.

Maybe the fall semester should include, "How to deal with a Recession.", "How to lay off employees during an economic downturn." or "Keeping the Social and Business Issues Separate."

But what do I know...

How To Sell Managed Print Services: A Great Question From LinkedIn

Well, the newbs are coming out, again.

Not to worry, the industry can always use new blood. But I do find the questions and the simplistic pontification tedious and fatiguing.

A new to the MPS World sales rep(I can't call him a MPS Selling Professional yet)asked a great question,

"I sold copiers and printers for a while. I recently got into MPS. No longer am I wasting time on the same accounts.

What tips are out there to be a successful MPS professional. How do we get people excited about MPS???"

Answers:

Can the Socratic Method Help You Sell?

“I cannot teach anybody anything; I can only make them think.” — Socrates

The world is full of advice. Our little industry is chock full of articles, studies, trade shows, blogs, podcasts, and analyst reports — not to mention more marketing materials than you can shake a stick at.

In fact, there are so many marketing materials it is difficult for prospects to sift through. Combine this with the day-to-day business stresses, and it is almost impossible for you to distill data streams into relevant information. The same goes for your prospects. How can you learn to do so and help your prospects do the same?  It is a daunting task, but one that separates you from the rest of the selling pack.

So, this is my idea – I suggest you employ the Socratic Method as a foundational philosophy.

I know what you’re asking. “How the heck can the Socratic Method help me sell more copiers?” Good question.

The Socratic method is a way of thinking and using probing questions to stimulate thought, expose assumptions, and reveal deeper insights.

This is not just a tool for philosophers; it’s a practical and powerful approach that will significantly enhance your business acumen and selling process.

 Here’s how:

The Single Most Important Tool In Managed Print Services

6/15/08

- A Game of Six Inches –

And by “Six Inches” I mean the space between your ears.

Anyone can take a set of pre-written interview questions, read them out, and write down the response. Anybody can get meter reads and divide by total months in the field and get an average monthly volume. And anybody can attend one of a plethora of newly created “How to sell/implement/create/invest in/market/make a profit in Managed Print Services” courses.

And I recommend every single course. As a matter of fact, I recommend that all my competitors take continuous courses, read thousands of articles, plan, strategize, forge partnerships with vendors and distributors, test all the meter reading tools, attend all the manufacturers’ “How To” seminars, develop hundred-page spreadsheets to determine CPC – please, by all means, you can never learn too much. You study, I'll "do".

All the books, all the courses, all the Powerpoint presentations in the world will only give you “book smarts” and as Springsteen says, “…we learned more from a three-minute record than we ever did is school…”

It isn’t all about facts and numbers, it’s about people. It’s not about first copy out time or the fact that duplexing can save trees and the Chewbaccas , it’s about the CEO’s assistant not needing to babysit the color copier on a Saturday afternoon, missing her kid’s ballet recital.

The sad news is this – I am talking about wisdom and true wisdom comes over time, not on slide 82 of 150. And fortunately for some, we’ve been in the business long enough to remember the look on people’s faces when they saw the very first letter printed on a laser printer – and we were witness to all the changes in business due to technology.

And if you have always been selling with high intent, doing what is best for your customers and yourself, learning about each business you have been fortunate to visit - taking all that in over the years then you are in a very fortunate position. Celebrating the successes and learning from the failures.

If you are one of those, you know this Wisdom is Platinum, and it is the acumen that corporate leaders will pay greatly to be in the company of. All that needs to be done is effectively communicate the results of your study through the prism of your wisdom. (I hope somebody is writing this down, these are priceless drops of gold)

If you are new to MPS or to sales or to helping customers solve problems, let not your heart be troubled, start today. Start engaging your prospects to learn more about their business, their personal challenges, their ups, and their downs - talk and learn more than just CPC, FCOT, fuser, toner, supplies, and jams.

That's right - Six Inches.

Can We Get Rid of Quotas?

The selling profession after Covid19: 

"We have to start doing what was said we were doing but never did."

We're all talking about the "new" ways to sell.  

Covid19 is forcing galactic shifts in the way we do business; from the back-office to the sales trenches. What I find striking is the more we talk about what needs to be done in a post Covid19 sales engagement, the more we find the basic selling skills apply more than ever.

Here are a few of the concepts and skills presented over the decades regarding sales and selling:

• Build Trust
• Attract Like-Minded Prospects
• Consult
• Be the Trusted advisor
• Increase Your Business Acumen

The books, lectures, and classes of the past decades all told us to be more a consultant and experts in our industry. Lately, in the last decade, salespeople have been told to become thought leaders, create content, find a 'good match', and help the prospect in their purchasing journey.

We've been saying it for decades.  These are basic skills. Now is the time to ACTUALLY do what we have been saying we do.  Engage the basics, and get to the root of the art of selling.  Once we do this, virtual selling will return to 'Selling'.

#HP $HPQ to Cull PC's & Printers: New Company Called, "HP, Inc." - Get It?

"Ah ! well a-day ! what evil looks
Had I from old and young !
Instead of the cross, the Albatross
About my neck was hung."
--- Coleridge

In 1991 Lexmark was formed when IBM divested its printer and printer supply operations to an investment firm. On November 15, 1995, Lexmark was publicly traded .  Today the company is trading at $41.59 has a revenue around $3.7B and about 12,000 employees.  Back in the 90's, Lexmark boasted a revenue of nearly $2.0B.

IBM was in the midst of one of the greatest corporate transformations in history.  The company was in turmoil; internal leadership changes, intense competitive pressures, economic headwinds and a fractured self-image.  They didn't know who they were, what they did or how to do whatever it was they were going to do, better.
Crazy times, the 90's.

Today, another great technology firm finds herself in the throws of transformation - HP offers everything from servers, clouds, PC's, laptops, printers, supplies and services. But its not enough.  More accurately, its just too much. What IBM grew through, HP is now experiencing - you can't be everything to everyone.  If that were all, it would be bad enough, but its worse.  HP, Microsoft and the rest of the WinTel realm can no longer dictate demand. Their rule is not as relevant as in the past.

Take printers, for example.  HP brought the laser printer into the business world and for a decade or two, HP was synonymous with printing.  But in 2007, the winds of change were upon us.  No matter how much marketing tries to accentuate the shift from toner to ink, black and white to color, desktop to mobile, hard copy print will never rebound;  sinking more resources against the tide is folly.

What made HP great, is holding her back.  Print is the albatross.

Some will herald the move as great strategy - it might be - for sure, this is a responsive tact, not one that bends the market to HP's will.

Nothing, not even the company who brought the laser printer to nearly every desktop in the land, can reverse the trend.  Printing is dying.  Not because we've all decided to stop killing trees, or understand printing decreases the ozone layer or bringing on the next ice age.  HP is a victim of the shift in How We Work:

• No more desktop PCs
• No more servers
• Fewer laptops
• We do not print the same
• We communicate differently
• Fewer printers
• Almost no copiers

Today, we communicate under glass more than ever before. Generations of young adults live in a world without PC's, rotary phones, black and white TV, newspaper delivery or a printer.  Like generations before them understood life with electricity, they've never known a world without the internet.  Why in the world would they ever want or need to print anything?  Why?  Ask them.

Tablets, smart phones and new workflows, oh my.

"No one in the printing industry, or outside it, had any idea that the iPad would come along and destroy three- to four-thousand-year-old human traditions concerning paper," explained Gary Peterson, chief executive at Gap Intelligence, a San Diego-based research analysis firm.

No one except us...here.

In light of this expected turn, to all the paperless deniers, I ask this:

• If employees print 10,000 images each/year...
• If mobile print is a viable option...
• If global print volumes are rising...
• If OEMs can re-establish the relevancy of print...

then...

• Why did International Paper shutter it's biggest, 8.5x11 sized paper producing plant if print volumes are increasing?
• Why did HP layoff 40,000 employees when the second coming, mobil print or ink, is just around the corner?  Think of layoffs as The Rapture.
• Why is less than half of Xerox's revenue generated through equipment sales?
• Why would a leading copier manufacturer build an erasable copier?
• Even without printing capabilities, Apple still sold more than a dozen iPads

Denial.

"HP profits are reliant on selling "consumables" like inkjet cartridges, so the company can't be eager to see that business sidelined by the new prominence of tablets and smartphones. Even though mobile device make it easier to skip the printer in some cases, for example with electronic boarding passes and mapping apps, McCoog doesn't see printing as an endangered business.

Yeah, right.

What does this mean to all of you selling copiers and MpS?  Keep doing what you're doing, your resume clean and enhance your PERSONAL ACUMEN every day.  The change isn't coming, it is already here and you've got to improve yourself beyond the box and away from marks on paper.

Perhaps two decades from today, we'll look back and remember how HP built a great print business, sold it off and turned into the technology powerhouse Bill and Dave envisioned.


1991 -

The Underbelly of Managed Print Services & Copier Sales: Last Week'sLanier Rep is Today's Edgeline Rep - Oh, really?

2012

If you've been in this industry for any period of time over 3 years, you either know or have heard of what I call a "Roaming Gnome" - there may even be one a couple of cubes over.

That sales rep who travels from dealer to dealer, employer to employer in search of the perfect sales position. Bringing with him years of experience, a Rolodex chock full of purchasing agents and expiration dates. A pocket full of promises and a wheelbarrow full of "Bravo Sierra".

It's legend - copier reps jump from Ricoh to Ikon to Konica Minolta to Toshiba. Or get out of Toshiba/Ikon/Xerox only to return in a few years.

Old, cromagnum sales interviews start with, "how big of a sales book can you bring with you from "fill in the blank/your current employer"?

Before you go off all half-cocked, accusing me of not understanding, I know this occurs in every industry, especially with salespeople. It is not illegal and it is not uncommon.

As a matter of fact, selling expertise and business acumen can only flourish under the light of many different Suns. And those who grow over time are professionals.

Switching companies isn't normally a bad thing. I am not criticizing the practice, only the occasional method.

The hacks I refer to as "Travelling Copier Gnome" carry not only baggage but character flaws.

They inflict more harm than good, perpetuating the shady side of selling.

In today's economically challenging MPS universe, many MPS and copier reps are looking for jobs; a quick search reveals IKON hiring MPS specialists like crazy all over the country. A floating deckchair in a turbulent sea?

As with most good articles on this tome, writing from personal experience supplants therapy and, I have found, generates plenty of "the same thing happened to me..." emails.

So, I feel the experience of one of my colleagues may have some relevance.

An MPS Practice I know of has gone through major metamorphosis - to date, its third. This recent iteration was characterized as a "bloodbath" resulting in major personnel changes.

People were let go and people left.

It's no secret that I bash the bad in our industry. It's a target-rich environment - there is plenty to bash.

However, I hold a special place, a bull's eye, for the "typical copier sales person".

That churn and burn, rip and replace, 60-month lease recommending, sour-grapes, decision challenging, slick, schlocky, box-moving, toner delivering, non-customer-centric, closed-minded, a square peg in a round hole, never going to change, FUD using, gear slinging, never attracting always selling, jolly, hard-closing, Traveling Gnome types.

Case in point, recently, one of the sales reps, at my colleague's MPS practice, decided to move to greener pastures.

Nothing wrong with that, right?. We've all done it.

As matter of fact, picking up and leaving is a decisive act any one of us can execute. Changing employers is like turning the page, ending another chapter in the book of your life. No biggie.

And when done correctly, there is honor in this; an opportunity to either show some class or reveal to the world your true, sliminess.

Character is what you do when nobody is looking most often exposed under pressure - think about the last time you experienced a death in the family or any other high-stress event. Who remained calm and focused, and who "cracked".

Or how about the last time something went wrong with a customer - who ran around with their hair on fire and who acted like they had been there before?

Character.

Your character is exposed not only in bad times but also in good. Can anyone remember the last time a running back scored a touchdown and simply handed the ball to the ref?

Act like you've been there before.

Back to my colleague.

He found himself in quite a pickle - all the client files were missing.

And by client files, he means, assessments, SOWs, proposals, spreadsheets, orders, quotes, contact records, notes, databases, and laptops.

That's correct, inspection showed very few signed original agreements - nothing left behind, uh, oh.

Again, little surprise, nothing too far out of line, seen it before, been there, got the coffee mug.

But then, they received their first notice of service cancellation.

A quick look into E*Automate revealed this defector-client had been "stocking up" on supplies over the past 3 weeks -capitalizing on confusion and the vacuum - it was obvious the customer had been coached.

And then, this ex-sales ne'er-do-well started reaching out to "his" old clients who are now part of my colleague's current base. Huh.

Again, sad and unprofessional and not at all surprising.

You see, when we sell with passion and believe in the product, service, and company, we can become blinded, falsely believing the client relationship is with us - it's our Ego talking - not reality.

The client relationship, no matter how personal the sales professional makes it, is between the client and company; not the selling professional.

We forget that sometimes, don't we? We fall into the trap of thinking "we" are the only reason clients work with our company.

How foolish, how naive, and how very old-fashioned - quaint, almost.

So, who is at fault here?

The destructive Sales-schmo, The Roaming Gnome? For sure.

"Greener Pastures and New Beginnings" mean just that; a New Beginning can only happen after an Ending of a "period" not a comma. Get over it, move on, and begin fresh. Show some class.

The new employer, absolutely.

What kind of loser organization still hires Sales people under these beliefs? Can this really be? Are we still in the '70s? Has Selling devolved? PUT THAT COFFEE DOWN! Did I miss THAT memo? Show some class.

Any client who follows him? These imbeciles are just as unscrupulous.

I mean really, it's just business, I know, but this is pretty lame.

The Lesson, if there is one?

We in the selling profession take a beating from our prospects, customers, sales managers, and family for engaging in something we love to do; meet new people, take on new challenges and create something out of nothing.

It's a shame when some of us lie to clients, trap customers into deals, push our agenda, and do harm. The bigger shame is these instances hurt all of us in sales.

This sort of thing may never change, unless we start calling out the evil-doers, exposing this ilk for the sham artists and hypocrites they are.

The "Hunters vs. Farmers" Sales Metaphor - It's Dead: Let's Break Out of The Box

2009

Within the MPS Ecosystem, the struggle is moving between back-room infrastructure and field-level acumen.

Just like everything else the "experts" attempt to do, we selling professionals, are being classified; boxed in, and commoditized.

The questions now are, "What type of person do I need to employ as an MPS Sales Executive?"

"How many appointments should my team generate to reach a close?"

"What is a good monthly revenue/sales/profit number an MPS rep should hit?"

It is apparent that the "copier mentality" is only a fraction of what is needed to bring home MPS Engagements. That is of course unless you simply start defining your CPC agreements as MPS Engagements. Whiskey Tango Foxtrot!

And by the way, if your manager/owner/principal is plugging MPS Assessments into your "normal" copier funnel, you know, "15 face to face meetings per week, 5 Demos, 3 MPS Assessments, 1.5 closes per week", you are far, far removed from an MPS Practice.

Managed Print Services is not a bolt-on marketing scheme.

So, does MPS need Hunters or does MPS need Farmers?

The answer is Both - The answer is Neither.

We need Professionals who can do both; who can do it all.

"Hunter" - Find it, Kill it, move on.

"Farmer" - Move in after the kill, bury it, water it, reap.

It may be just me but I tend to think of selling "farmers" akin to vegetarians. And as you know, another name for a vegetarian is a "hunter with bad aim..."

Hunter? Farmer? Hello, the 1950's called, they want their sales cliches back...keep this up and the ditto-machine will make a come back.

I don't care what anybody says, real MPS is different - it is a Hybrid process, Hybrid product, Hybrid service, Hybrid business model. How can we expect the same old selling models and formulas to prevail?

How can anyone presume to tell Selling Professionals how to go about selling MPS(Hybrid), if those selling professionals are not Hybrid themselves?

What? Huh? Am I saying that there is MORE to selling than PROCESS?

Am I?

Goodness gracious, great balls of fire! Should I feel a slight agitation around my neck? Like John had when Herod came by, ready to fulfill Solome's wish? (don't get it? Go here)

Yeah - sure, sales is more than process, tell that to HP/Xerox - I often wonder how the enterprise clients feel, knowing they are part of a "process". Perhaps they feel like Velveeta?

There are, without fail, little flecks of hope, sparkling in the distance whenever I hear somebody say they are looking to hire folks from outside the industry. People with Insurance or market/advertising sales experience - not a bad start, I understand the premise. But there are challenges here as well.

Any ex-AFLAC agent is going to absolutely Laugh Out Loud when his MPS compensation plan doesn't have monthly residuals for life. The insurance industry invented that model for crying out loud.

And you are going to tell them that after developing a relationship he gets a one-time hit, a pat on the back, and a kick in the buttocks? Really? And this fresh, new, vibrant talent is going to break down your door, demanding a MPS selling position because why?

HA! But encouraging...

This is my thought; don't let "them" define you. Try, endeavor, toil against the meat grinder. And the best way to do this is to improve yourself, for yourself not your boss.

Does this mean attending company paid, useless, painful, Death-by-Powerpoint, speeds and feeds sales training classes?

Yes.

Does this mean picking up a book, if they still print them, about the latest, rehashed from the 80s, business strategies?

Yes.

Does this mean making every, single plant tour or walk-thru a field trip, learning not only how many output devices exist, but also how they run their business?

Yes.

Does this mean that everything you see and experience is yours, not your bosses, and improves you as a Selling Professional?

Yes.

Does this mean that one, tiny atom in my fingernail could be one little...tiny universe?

Yes.

Disruptive Marketing? Let's try Disruptive Defining.

Here's a message for all of us in the trenches, trying to sell MPS against ALL COMPETITION, including internal competition: The MPS Ecosystem is wide open for excited, daring, bold Selling Professionals - we work for the person in the mirror, not the one scrolling through the Monday morning sales meeting slide deck.

Don't think of yourself as either a "Farmer" or a "Hunter". Be both, Be better, be more.


Copier Sales People Destroy Managed Print Services Opportunities: Daily The New SalesPerson - Death of the "Close"

Thoughts from the CDA Meeting: Adapt or Die!

Copiers: Let Go of the Past

Copiers, printers, scanners, fax, print servers, cloud print, duplex, scan-once-print-many, color, analog to digital, laser, inkjet, managed print services, to managed services...our turbulent path has crossed many borders, hills, and valleys.

Lots of things have changed since Chester pulled together his seven steps and yet, much remains the same. The print world moves slowly.  Like a river cutting the Grand Canyon, a real, significant change occurs over decades(which seem like eons).

For the Change Agents, this is the apogee of frustration.  We saw the true meaning of managed print services and the future of print.  The signs were there before the HP split, before the debacle that was Xerox/Fuji.  

We predicted the need to shift from selling from boxes to solutions to business acumen, in 2007. We saw the "P" change to "p" in MpS.  The time was then.

Along the way, a few early adopters burned the ships.  Back then, what we saw as secular most experts called a fad.  I remember presenting the Internet of Things back in 2012.  Interesting and way ahead of the curve.

No longer frustration; we're morose. It is sad to look at the missed opportunities. Volumes are dropping so how can an OEM still release 13 or more new models?

Is it ignorance? No, everybody is printing less and has been for a decade.  It's not a secret.
Is it stupidity? No, back in the day, these folks were THE technology innovators.
Is it the continued propagation of a bygone belief that if you build it, they will buy? Yes.  More succinctly, it is the undying grip on the past, unrelenting fear of change, and stubborn faith that if "we can hang on, we'll flourish".

Although purchasing devices, customers are placing a reduced number - worse, if there is a copier on every floor, nobody is using it.  Volumes are down to around 2,000 images a month.

The consolidation continues, independent dealers coagulate and OEMs dissolve, as the niche works through its annihilation.

Options are getting scarce, but there are painful opportunities: Medical equipment, BI, Energy Management, and more.  We've just got to let go.

Fortunately, we see the end is near.

We can make plans, see friends, write letters and move to the next stage, confident and aware.

Stop Doing These Four Things & Sell More Managed Print Services

Selling managed print services and managed services is not brain science, it's more like Rocket Surgery.

What year is this, 1989?

Maybe you know of these, maybe not.  The point is, I'm hearing more and more about how the better MPS selling organizations are replacing failed existing MPS engagements.  The losers are not covering the basics like toner delivery, prompt service and correct billing let alone workflows and business acumen.

As always, these are my views and mine alone - take 'em or leave 'em.

Artificial Intelligence in Education: ChatGPT Brings One-on-One Teaching to Scale

Title: "Khan Academy is using ChatGPT to bring one-on-one teaching to scale."

Source: The Wall Street Journal

Date: May 21, 2023

Greg's Words

We're still looking for AI's impact on revenue while it starts to penetrate the cost reduction side of the balance sheet.  

Meanwhile, on the education front, fear is giving way to innovation.  One school is utilizing ChatGPT to enhance its educational journey.

Selling technology to education is a pain - isn't it?  Bids, low technical skill, and no business acumen in the decision-making process make the effort singularly based on price, not results.

It's a tough gig, but every now and then, an innovative project comes up overcoming systemic fear and the 'cover your ass' mentality.  

This may be one such event.

 Key highlights:

• Khan Academy is developing an artificial intelligence-based tool, "Khanmigo," aiming to personalize and revolutionize education by integrating OpenAI's ChatGPT.
• Khanmigo enables students to ask questions during lessons or videos, offering personalized and contextually aware responses.
• Khan Academy launched a limited rollout of Khanmigo in March 2023, with wider availability planned for June 15.

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The Impact of Remote Work on Commercial Real Estate And You

Why is this important to you:

• The shift to remote work is leading to a decline in demand for traditional office space and an increase in vacancies.
• This trend means that businesses will reevaluate their office space requirements and look for ways to reduce real estate costs.
• There will be an increased demand for technologies that enable remote work, which helps office technology salespeople tailor solutions to meet the changing needs of your customers.

This indicates a fundamental shift in the way businesses use office space. With more employees working from home, the demand for traditional office space is declining, leading to a significant increase in vacancies.

As a result, there may be an increased demand for technologies that enable remote work, such as video conferencing tools, collaboration software, and cloud-based storage solutions. 

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