Friday, May 15, 2009

Lexmark "Lands" BASF for Managed Print Services: Wasn't BASF MIF for Lexmark?

If so, then isn't it just a "conversion"?

I stripped this off of the Business Lexington site.

BASF chooses Lexmark to optimize its print output management.

submitted by Staff - May 14, 2009 | 02:35 PM

May 13, 2009 -- Lexmark International (NYSE: LXK) today announced a multi-year global services agreement with BASF (BASF SE (ADR)). The contract, as part of a Managed Print Services initiative, will enable BASF to reduce its output costs significantly in a sustainable manner, and improve its document processes.

Following a rigorous competitive review, Lexmark was selected because of its thorough approach to total cost of ownership, its worldwide service and support capabilities and its comprehensive set of product features.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than €62 billion in 2008.

Managed Print Services is a business model that allows companies to control their print infrastructure, rationalize the hardware they use, and take advantage of an ongoing service level agreement with a strategic partner to deliver continuous improvement.

Lexmark works with companies around the world to optimize and manage their print infrastructure. The printing company's 'Print Less, Save More' message resonates with large, multinational organizations who wish to reduce their paper use, improve process efficiency and reduce costs. With so much to gain from a controlled and less-costly printing infrastructure, more and more companies are turning to Lexmark to support their needs.


  1. Considering all the verbal gymnastics we've all gone through trying to put a usable handle on MPS, Lexmark's definition in this post gets a "perfect 10" from me. It attacks the a semantic triple-backflip (i.e. "degree of difficulty") and sticks it without a wobble.

  2. Hey Bob -

    Yeah, as one who seems to be in the "verbal-let's-define-MPS" crowd, I now agree with those who feel it is time to move on.

    MPS is MPS, so it is written, so it shall be done...

    For Lexmark and the BASF deal, kudos all around...

    Thanks for the post!

  3. Lexmark has to be one of the well known labels around. I think its great they under took this thumbs up