"The Things We Think And Do Not Say. The Future of Our Business..."

"I began writing what's known as a Mission Statement...Fewer Clients, Less Money..."

During the 2011 MPS Conference, at the end of the MPS Expert Panel session titled, The Best MPS Program, I gave a little bit of what I like to call, the Jerry Maguire Experience.

Some of these panels end up being all 'doom and gloom'. You know, people get to say "I did it this way, so you should too" and "change or die", "the sky is falling".

Ken was wrapping up, the urge was there, I couldn't help it.

I wanted - no,  I felt, words were needed. Good words, positive energy let out for the world.

I have no idea if anybody heard what I said or if anyone remembers - and that's okay.  It was about the moment, a chance criss-cross of time and place.

An opportunity like that doesn't come along very often. I seized it.

"So much to say, and no one to listen..."

The words stumbled out and into the air, drifting.

I said,  "Now is the time.  This is the place.  An opportunity to remember.  To remember why you got in this crazy industry in the first place. Those times, the way it felt to get that first sale, install those devices...

To remember what it was like to NOT know. To guess, to make it up as you went along.

To remember when your existence wasn't dictated by the beliefs and dogma of the few.

Do you remember? Do you remember that blind jump, that a Leap of Faith?

To be young, to be amazed, to just...be.

It's here.  It's here for us now.  This very second.  How happy are you with your place in the world? The World is moving."

As much as I love having the mic, I know that the Global 2011 MPS Conference does not approach the scale and gravity of a major motion picture, arguably one of the best American films ever released.

Or does it?

"Breakdown. Breakthrough."

What are we here to discover?  What are the simple pleasures we look for and endeavor to find?

Direction? Validation?  Yes.

It's okay to sell copiers.  It's okay to sell MPS.  It's okay to sell.   It's okay to try and fail.  To tumble.  Get up, do it again.

MPS isn't the end-all, it isn't the only reason to exist - it never has been.  Still, with everybody getting in and as many as 50% failing, what now?

With all the OEMs defining MPS as S1/S2 and reclassifying direct accounts how can we continue?

Touch More.

More Human Touch.  Less PowerPoint.  No more WebEx meetings, toss the 50 slide business summaries.  Instead, press the flesh.  Draw on a napkin.

Do that thing we do as sales professionals, look him in the eye and say "thank you, what more can we do, today?"

"Oddest, most unexpected thing..."

Success and change are hardly the results of design.  Innovation encroaches from another direction; from the left as we look right, from behind as we look ahead. Few ever see it coming.

So it is today.  As some deny the paperless revolution is near, companies like Alaska Air outfit their 1,400 pilots with iPads.  Apple is making the textbook obsolete and banks now accept pictures of checks for deposits.  Your kids, don't call each other anymore, they use their thumbs.

From social media to MpS, everything is new and scarcely predicted - there are no experts - the world is moving faster.  No benchmarks, no 'metrics', no comparison, no rules.

Waiting for the revolution?  It's already here.

"The Me I always wanted to be" - Trust

Trust. It is a very big word and one of the first MPS Conference keynote speaker attempted to rally behind stating, "...Trust is something this industry has got to reclaim."

He is new.  He doesn't see that to reclaim something, one must have first possessed it.

Again, now is the time.  This Great Financial Crisis is secular, not cyclical - everything is changed and in flux. Now is the time to get out and see your clients re-establishing yourself as a trusted advisor, a Business Partner.

Be you.

"I had lost the ability to bullshit, ..."

Our journey continues.

The path is less bumpy when we build partnerships. Partnerships are easier to forge over a foundation of truth.  Can you be true?

Can you lose the ability to bullshit? If not to your prospects, at least with yourself.  Or are you just another shark in a suit?

Can you see the entire ecosystem?

How about instead of optimizing a smidgen of hardware and some toner, you envision Optimizing Everything.

That's right, everything.   Managed Optimization Services. 

"That's how you become great, man. Hang your balls out there."

GET MORE LIKE THIS, IN THE BOOK - HERE.

One of the absolute best reviews of Jerry Maguire.  Started, 4/30/2011

Originally, 5/16/11

Click to email me.

DOTC Leopard & MPSA MPS Leadership Winner, Kevin DeYoung, @QualPath

first aired, 5/19/11

Kevin 'burned the ships in the bay' a few years back, jumping headlong into MPS.

I have had many lively conversations with Kevin.

He is an MPS Evangelist, an MPS Purist, a true believer and his team at QualPath deserve the MPSA Leadership Award.

We here at DOTC are honored to have Kevin contribute as a guest writer, joining the 'Spotted ranks'.

Enjoy.

Three Reasons Your Web Site Should Lead With Your Blog

I've been traveling cyber-land since the days of 1200 baud, BBS, and the MiRC was the only IM in the world. One thing I've seen again and again is how something is popular one moment then thirty seconds later, drab and mundane.  The connected world builds loves obsolescence especially with advertising/marketing.

Because of the internet, gone are the days when a Yellow Page ad or 12 year old billboard out front attracted customers.  Today, for now, its all about 'social media', 'keywords' and 'SEO Experts'.

I know, I know - you've listened to all the pundits (moi aussi) tell you to take those copier pics off and stop pitching logo's.  Great. Your clients don't care about logo's or brand names.

Boomers and Managed (print) Services

The Last Gap Generation - Friday, June 28, 2013, Walters & Shutwell

If you remember back to the '60's - riots, Viet Nam, Presidential and political assassinations, hippies at Woodstock, the Beatles, Stones, the Peace Movement, and a vaguely remembered issue called the "The Generation Gap".

This Gap referred to the difference between younger generations and their elders. Back then, teenagers regarded their parents' established social norms as outdated and restrictive - many rebelled:

• They burned draft cards.
• They marched in the street.
• They took up new social and political issues.
• They expressed themselves through free sex, lots of drugs, and rock and roll.
• They didn't trust anyone over 40.
• And they promised to never, ever end up like their parents. 

At Transform 2013, I attended Terrie Campbell's presentation, "GenY's Idiosyncrasies - Can your Business Survive Them?"  She has an acute understanding of the inner workings of the different generations within the business environment.

Here is your rendering of the Baby Boomer demographic:

According to lore, there are Seven Deadly Sins.  I’ll leave it up to you to agree or disagree; believe or not.  

Whatever, here’s the list of Seven:

- Pride
- Lust
- Sloth
- Greed
- Wrath
- Envy
- Gluttony

It’s easy to see all seven playing out in managed print services.  Today, let’s consider the mother of all MPS sins – an excessive belief in one’s own abilities: Pride.

#Copier Sales People: Three Tips to Selling Managed Services

2014

It isn't that difficult...to sell managed services.  As a matter of fact, selling managed services is a lot easier than convincing a 'board of elders' to lease your new color device...with saddle stitch, no less.

First things first,  if your leadership is so wrapped up in themselves they think:

A) copiers will be around forever or
B) Managed services is akin to adding a duplexer or fax board

- keep your resume up to date.

Unless you're in some backwater market where they still lease copiers for 72 months, hardware sales are about to fall off a cliff (slight exaggeration).  Maybe your guys don't see it coming - it is already here, so the sooner you get your personal act together about services, not hardware, the better.

Just between you and I, there are hundreds of hints and tips around selling managed services.  In the end, the advice is nothing more than a shuffle of what you've already been told.

There isn't ONE training course, consultant or "MNS" expert who will mention any one of these tips:

1.  Stop being afraid

2.  Forget everything you know about hardware

3.  Ignore your quota and in some cases...Ignore your boss

Your Fears

If there's one thing I've seen from coast to coast is whenever somebody on the copier side starts to talk about Managed IT Services,  they backtrack into, "well, I need to know more about that business before I dive in..."  Horse Pucky.

Who would buy a product which openly insults?

We're taught to believe that the computer guys know so much more than we. We've got memories of feeling dumb because we called IT only to have them come up, reboot and head back.

"Reboot?  That's it????!...arrrrg..."

IT folks were strange, anti-social, and difficult to understand.  They fixed our problems and they made us feel like dummies.

Stop worrying about what you think you don't know, stop Facebooking and use the inter-web to learn about what CIOs think is important.

"You know what Mr. Prospect...every, single, copier is exactly the same..."

Yeah, we used that line all the time at IKON.  Of course, we sold almost every brand back then...

The same goes for servers, cloud, backup disaster recovery, switches, firewalls, help desk, anti-virus - your prospect does not care how many awards your hardware has earned.  They do not care how much you've invested in R/D or how long you've been in the industry.

They don't...and when your OEM rep tells you to build credibility by dropping their name, let the words go in one ear and out the other.

Tell your prospect how your stuff solves problems.  Printers, copiers, luxury submersibles and can openers solve problems.  If you can find a problem duplexing solves, I'm sure you can find an issue BDR(googlitize it) addresses.

Stop Selling and Start Solving.

Ignore Your Boss  - "On the 1st of the Month we Sell Solutions. On the 20th, we push boxes..." 

Careful here.

If I had a dime for every sales manager I've met, that wasn't worth a dime, I'd have a lot of dimes - a March of Dimes, actually.  I'm not saying ALL sales managers are worthless...and I know YOUR manager is Fortune 100 material.  I am not recommending you blatantly mock your boss - not overtly - just understand his perspective.

Here's the deal, typical sales managers are compensated on the team's hardware sales and most dealerships are driven to quota by their OEM - it is the way of things.

When you hear your manager say things like, "Everybody better start learning MNS, because these copiers aren't going to be around for long...""its a numbers game, kid..." or "you can't sign deals on the phone..." or "...why don't you get a new car/suit/wife/credit card/house..." take it with a grain of salt.

Don't get me wrong, if this style matches your core values, stop reading and get back to those 100 dials, 10 contacts, 1 appointment - there's a church out there dying to buy a copier!

Otherwise, let's talk about you.

I've always said and felt that pure managed print services has little to do devices and nothing related to logo's - its a service, not a cartridge or machine.  Managed services is an extension of the same ideal, its a service not a server or firewall.

Most managers do not understand this because they are not compensated for services.  Indeed, some ignore services all together figuring that's "the service department's responsibility" - point, missed.

I know you didn't grow up wanting to be a copier rep - NOBODY DOES.  I understand how difficult it can be describing what you do to your parents - been there, done that, got the therapy to prove it.

And here we are, in the heart of the jungle...

Do anything to improve yourself every, single day.  Polish up on your knowledge of the Cloud, nod during your next sales training session, and then go buy my book.  Write in the margins, read it from your iPad on the bus ride home...(?).  Cut and paste passages into emails and Tweets - put the cover on your desktop.

Cloud stuff here.

Managed Print Services vs. Managed Services Providers

A Day at #CompTIA: 8/2014


It was billed as the "great debate."

On one side, "Managed Service Providers(MSP's) Should Get into Managed Print Services", on the other, "MSPs Shouldn't Bother." I didn’t get the hype - maybe because I’ve done it from the front and behind - saved an MpS practice inside a VAR/MSP and created an MSP within a copier dealer.

Still, I was intrigued...

From the imaging side, I believe if you can create and run a profitable MpS practice, you can handle an MSP.

I thought to myself, "Maybe there was something to this…perhaps the MSPs in the room DO want to learn more about MpS and are thinking about getting into the realm." I started to pay attention.

From the IT side, I’ve felt adding printers to a screen in your NOC is no big deal; I’ve done it, and you can too. Indeed, in the beginning, I wrote about how we on this side should beware of the possible invasion of our little niche by all those independent VARs.

It didn’t happen that way, did it?

Why So Crowded?

Based on the number of people in the room, it was apparent others were interested in this subject. For a managed print services meeting at a computer convention, there were more people than I had anticipated. I thought to myself, "Maybe there was something to this. Perhaps MSPs want to learn more about MpS and are thinking about getting into the realm."

WRONG. DEAD WRONG.

"...a Konica technician asked my customer how they were handling IT..." with a waive of his hand he dismissed a meager attempt to take HIS customer. 

The debate attracted a cadre of MSPs more to support their MSP leader, less to explore the possibilities. Like every VAR/IT/MSP/ITOEM I’ve ever talked with about managed print services, their mind was made up. Anything to do with printing "is below them” and getting into MPS would be “a step backward”.

Yes, those are quotes, and here are some other talk tracks uttered by the MSP dude:

"Not going to add to my already full plate of vendors…"
"The market is not that big…"
"My customers are reducing print, why would I get into a diminishing market…"
"I don't like printers. Should I be selling huge systems or filling a 'toner quota' - thanks HP…"

Have you ever been to an event or party and at some point, realize you're not in the right place?  Sure, you've received an invitation, but you feel completely outside the discourse.  Not because the conversation is over your head, but more due to a crystallized moment in time when you can clearly see everyone else off on their own voyage - apart from you.

Well, that's the flavor of epiphany I experienced - that and a bit of deja vu.

These IT guys just do not like printers and think copier folks can't compete with their real computer expertise.  One MSP mentioned how "...a Konica technician asked my customer how they were handling IT..." with a wave of his hand he dismissed a meager attempt to take HIS customer.

"How droFor IT Providers: Managed Print Services Could be the 24th Chromosomele..."

They do not respect printers and the people who derive a living from this industry.  If you think about it deeply, you know what I say is true.  Seasoned MPS reps are numb to IT people talking down to us but it is there...always has been.

I am done trying to evangelize to the IT community about managed print services for three, basic reasons:

1. They are too prideful (snobs)
2. Print is declining
3. The IT/VAR/MSP niche will decline FASTER than office print

Call Great America, today or buy out one of the smaller MSPs in your neighborhood.Today. Now. Stop fooling around. This is one of those cases that supports the, "go out and sell it now, we'll figure the rest out tomorrow."

Pride goeth before...

Sure, there will be a few VARs/IT/MSP organizations who dabble in MPS if HP takes the deal and the paper, but for the most part, they are not going to deploy an ‘engineer’ into the field to clear a jam. This is a cost and emotional issue.

Going, going...

Dave Ramos, a colleague, and friend presented interesting findings about print decline, sighting one of our favorite slides from International Paper and linking the latest paper plant closing in Alabama. A4 paper is in such decline IP had to close a plant whose primary output was 8x11 - this one location supplied 8% of the office-sized paper.

They've Got Their Own Kettle of Fish...

Here's the big reason - the IT world is going through a much bigger transformation than we are. The 'cloud' represents a move away from hardware - Zero Client and IAAS both support the realization that organizations DO NOT NEED HARDWARE-CENTRIC VALUE ADD. Today's IT providers are blind to this and in no position to adapt. The biggest shift is going to be elimination and evacuation. For example, they're talking about 'moving to a service-based' business model with 'recurring revenue streams' as though they've just heard of it.

Don't expect to see copier techs badged up by your local MSP anytime soon. They're not coming to the MPS party.  Just like retail computer stores dissolved overnight, so too, will your trusty down-the-street VAR/MSP.

Bottom Line...

What about you, the copier dealer, the toner supplier, and the printer organization? Think of it this way, managed print services manages the decline in print, managed services helps customers manage down their dependence on local servers, software, hardware, and the people(local) who provide value-add.

Now is the time to get into managed services - the low barrier of entry and distracted fragmented competitors. Don't overstudy. Forget about heavy evaluation.

Call Great America, today or buy out one of the smaller MSPs in your neighborhood.

Today. Now. Stop fooling around. This is one of those cases that supports the, "go out and sell it now, we'll figure the rest out tomorrow."

One more thing...

Forget about getting all your reps trained on "IT Services", like it's different from managed print services - well, I should say, the offering is different, but the approach is similar.  There are too many managed services sales experts who have never sold, proposed, or closed a complex, all-inclusive engagement.

The outsiders from the IT realm coming into the copier world don't get us, they've hired the wrong 'advisors' to help them grow their share of our wallet and some are increasing their value for the next round of VC or prospective buyer.

Go out there and learn it the best way - in front of prospects.

Your reps don't need some other guy's super secret sauce and you shouldn't measure yourself against somebody else's benchmarks

Get out there and solve.

If you need help, reach out to me.

 

It's funny, no?

$HPQ: With All This 'Good' News, Is it Time To Sell IPG?

IPG no longer exists, yet "Printing" is report separately at $5.5B, in Q3. YTY growth has been dropping steadily all year, and operating income hangs in around 18%.

Meg mentioned "managed print services" more often than most of the other reports and referred to a change in the "go to market strategy".

$HPQ reports strong movement forward as a company, although the print business, especially supplies, is off.

Is it time to sell the print business?  Have any idea what the multiplier would be for IPG?

$HPQ InkJet vs Toner - Five Reasons You're Hearing so Much

The concept of inkjet printing originated in the 19th century, and the technology was first developed in the early 1950s. Starting in the late 1970s inkjet printers that could reproduce digital images generated by computers were developed, by Epson,Hewlett-Packard (HP), and Canon. - Wikipedia.

The best marketing dollars are spent inviting 'analysts' to an event, feed them caviar, fillet, and tell them how important they are.  Lo and behold, a fountain of cool-aid drinking marketing content disguised as 'fact' splashes across websites and the industry's remaining print media. No blame, its just the way of things.

Nice ROI.

The $HPQ Way : Destroy All Channels Except One

8/14/14

"My armour is like tenfold shields, my teeth are swords, my claws spears, the shock of my tail is a thunderbolt, my wings a hurricane, and my breath death!"

I've talked about HP Instant Ink before  -

"This is the plan; make printing so cheap the act of printing is as thoughtless as watching TV.

Friends, I give you one possible timeline for the Future of MpS - self-imposed irrelevancy. Rejoice and make mirth for the sun shall shine on our faces forever!

So be it.

Just because the Motley Fool thinks this is a bad idea, doesn't mean it won't work(mopier). We all know how innovative HP can be (TouchPad) and their commitment to customers (2007, product delivered to the highest volume accounts only), employees(25,000 layoffs), and suppliers (thousands of canceled laser engine orders to Canon) is beyond comparison (pale)." - GRW, 2013

Well here we are, not even a year later and HP is bringing its brand of MpS to the SMB  - without you.

Death of the Copier: The Return

"Why in the hell would you come back?"  

Truth is, I never left.  The bigger truth is that the book is launching and I figured it would be nice to get the word out here where it all started.

A funny thing happened on the way to "blogdom" - I started re-reading entries from six years ago and THEY STILL MADE SENSE!

What seemed like a few years, was nothing more than a blink of the eye.  Whats more, the cast of characters hasn't changed - except for sons-of-old-guys returning home with marketing degrees - I see all the same faces, ideas and ways.

Sad.

But then another turn.  I caught the trailer for The Walking Dead now in its fifth season.  The show premiered on October 31, 2010.  Again, it seems like a million years ago since Rick rode into Atlanta - on a horse. It got me remembering, I published my first post, "Managed Print Services - That "Hot, New, Thing...", TWO YEARS before Walking Dead premiered.

Good lord, I am old.



Back then, I was selling managed print services and traveling the Wild Wild West of MPS. Everything was possible. No benchmarks, few experts, just a handful of tools - Excel, a clipboard and colored dots - and No Rules.

Has anything changed over the last 72 months?

In a way, nothing has changed.  Today:

• Everybody talks about managed print services
• Everybody is an expert
• We still argue about the paperless office
• The OEMs continue to believe they drive the market
• Fax machines are still around
• Nobody listens to the customer - we just talk to each other

And yet, there are some things that are different:

• Everybody sells MpS
• Customers are on their second or third MpS agreement
• The A4's
• Nobody talks about Stage 3 MpS
• Everybody talks about managed IT services
• The OEMs have cornered the definition
• The analysts have sliced and diced managed print services into demographic segments
• The paperless office is here

Well, one thing is sure.  There is plenty to write about and go off on.

Get ready, the end is here...



"In here you're not the greater good...you're part of a system..."

Death of the Copier: The Book is Here

It is official - at least in the E*Book version.  Death of the Copier, the Book is available on Amazon and iBooks as well as other places(SmashWords) and the print version is days away - just in time for the holiday season!

Unavailable on Google Play.

Not only are my words and ideas presented but the best and brightest in our industry contribute great insights.

Forward by Ed Crowley,  Founder and CEO of the worlds premier, managed print services consultancy shares views and insights about managed print services and beyond.

Afterword, Mike Stramaglio, President and CEO of MWAi, a forward thinking, gentleman of industry, talks about the future and a dramatic generational change ushered in by the imaging industry.

Introduction by Robert Newry, past Managing Director of Newfield IT, a cutting edge, visionary of stellar proportions, introduces the section about assessments and tools.

Death of the Copier, the book...

Available soon  - Amazon, and a few Smashwords sites online - iBooks, Nook, in process.

I don not think I am putting on Google Play, on account Google is the new anti-christ, big-brother, establishment type organization that wants to build replicants and keep us all in their Cloud...after we die...spooky.

Is There a "Death of the Copier - Remake" in the Future?

Does a loud, supercharged, mad chariot of fury crap in the Australian desert?

"We don't need another hero..." - maybe, we do.



"I'm crushing you!" @1:40

"Someday comes back..."

"...everything dies, baby thats a fact, maybe everything that dies, someday comes back. Put your makeup on, put your hair up pretty and meet tonight in Atlantic City..."





Well they blew up the chicken man in Philly last
Night now they blew up his house too
Down on the boardwalk they're gettin' ready
For a fight gonna see what them racket boys can do

Now there's trouble busin' in from outta state
And the D.A. can't get no relief
Gonna be a rumble out on the promenade and
The gamblin' commission's hangin' on by the skin of its teeth

[Chorus]
Everything dies baby that's a fact
But maybe everything that dies someday comes back
Put your makeup on fix your hair up pretty and
Meet me tonight in Atlantic City

Seven Deadly Sins...Copier Salesman

This post first appeared on DOTC, January 2009 and is the DOCT book.  This is a truncated version, get the rest, in the book.

Never mind that he is hundreds of miles north of the Gulf of Mexico, he lives on a boat, sells "big-iron" copiers...and has a blog. Introducing Pirate Mike.

I received a "hit" today from one of my internet-search-spiders-thingies, and read the resulting post while waiting for the Rover to be washed - it was 86 degrees and sunny - as I scrolled along the post I literally laughed out loud.

It Is Not 'Disruption', It Is 'Turbulence'

Shigetomi's "flowing water crest" is a gem-like work created by abandoning the ego and assimilating it with the flow of water. The main shadow of the flow of the sudden time while echoing the song of Raku Holy Water is

probably because it has the memory of water

July 2014

Catchphrases come and go: Transformation, transactional to services, customer-centric, think outside of the box, change or die, innovate or die, release in beta. Each moniker seems to hold its uniqueness for about a week.

"Disruption" - is one such word.

Today, it's disruption tomorrow it's something else - observing the same thing over and over, calling it something new, expecting different results.   In an attempt to understand the temporarily incomprehensible connectivity between multiple events occurring in real-time, a snapshot is taken.

A static slice of activity predicts futures based on this single shot.

Providers: YOU ARE MISSING THE POINT !

A great sales manager once told me, "Greg, sometimes, we over complicate things - we're just selling copiers."  I've come back to his statement again and again over the years because it's true.  

Speaking as somebody from the industry; we've cold called, assessed, proposed, Powerpointed, scrubbed MIF and yes, even closed a few equipment, EDM, ECM, SFA, FM, Mps and MS deals - I can tell you, most of us take ourselves WAY TOO SERIOUSLY.  Print, even managed print services, just ain't all that important to customers.  Remember them?  

From the Soon to Be Released Book

excerpt from the upcoming eBook...

In the beginning I did not make a living writing. I understand that most everyone has a dream to be a writer ‘someday’ – I did not share that vision, it just fell into place.

My pedigree is that of a "copier-schlep" having cut my teeth over at Océ, Panasonic, IKON.

My technology roots run deep by way of the technology/accounting system/VAR arena MicroAge, Inacomp, IBM, Novell, Great Plains, Timberline, ACCPAC, etc. - I've been in since 1988.

Along the way, I’ve been fortunate enough actually get paid to write – one of the more colorful stories around this subject involves Xerox, UBM and a persona name “Paige Coverage” , that story is for the next book.

With DOTC, I've been pontificating about since the beginning of the current MpS model.

When it gets right down to it, I am nothing more than a guy who used to sell copiers, sitting in front of a computer writing really goofy stories.

888 - DOTC, You Chose the Cover

"W"

"G"

Years of pondering, hand-wringing and soul searching it has come down to this -

What cover do I choose?

014: She's Coming...

Soon to be released, the DOTC eBook.

Chock full of all the best DOTC blogs, commentary as well as a taste of fresh content.  A compendium of delicious, imaging delectables for you to enjoy, over and over.  Do it on your laptop, tablet, phone, or desktop...the demo floor, in the halls, planes, trains and automobiles.

Go down hard, come up breathless... again, again and again.

Stay tuned...

One More Time...

Dear Reader - Thank You,

On December 31, 2011, I submitted the last post for The Death of The Copier. DOTC was to stand unchanging as a historical marker signifying the beginning of the End of the imaging industry, as we know it.

And honestly, there is nothing more to say about MpS or copiers. It can be summed up this way:

1. Print is decreasing; Print is Dead
2. MpS assists this movement, but user behavior is driving the shift
3. The OEMs have LOST control over the populace
4. The Independent dealers are in a great position to survive and thrive
5. The strong will survive
6. The “Next Thing” is content, Big Data, Business Process, business intelligence and mobility
7. Ultimately, like no other time in history, the real power falls to the individual

From that very first post, in 2008, my views were never and are never meant to be vindictive – I do not celebrate the demise of businesses, displacement of good people or the end of an era.

I do, however, bristle when observing blatant disregard for the obvious, can't stand bullies or their enablers and loath those who use fear to fill classes or manipulate.

But that isn't why I'm addressing you now.

Somehow, the DOTC following is growing - .  In my voluntary absence, DOTC peaked over 300,000 lifetime views – without any NEW content.

I’ve attended three shows this year and at every show, you’ve come up to say hello. Hello to me, and Jennifer. She and I have had our names screamed across a crowded bar and been challenged on our views around paperless.

This is overwhelming and humbling.

Our New Enterprise, Walters & Shutwell, is a platform for growth beyond MpS/Imaging – there is a bigger world out there. I encourage anyone with interests that transcend MpS to visit.

This is what I have decided to do here on DOTC:

It is my intent to share edgy views with those who are willing to see. Whether that be two people or 200,000 - it doesn't matter to me.  Entertainment value, perspective and stuff I would read myself - that's pretty much all I was after.

I plan on contributing back to DOTC, but not on the same schedule as the previous four years.

I will tell it as I see it.  You are more than welcome to visit, read or express your opinions.

Either way, strap in.

Time to Put the Cost Per Copy Model Down.

Oh yeah, we're going there.

It started long ago.  In the beginning, making copies of business documents - memo's, invoices, reports - was slow and tedious.

So we built devices to perform these duties.

Thousands of moving parts, heat, static electricity and heavy handed employees contributed to a dynamic and precarious environment - they required a good amount of attention.

To put it bluntly, our machines broke down so often we needed a way to pay for technicians.

To support the machines in field the 'industry' hatched a plan:

"Why don't we sell service with the machines?  We'll make it impossible for anyone else to supply our devices, so we'll combine service and supplies into a billable line item, determined by how many pages come out of our devices...and will call these 'clicks' after the noise a meter makes with every copy and call the billing model Cost Per Copy..."

Genius, really.

Oh sure, there were other schemes - blending ...

Read the rest, here.

The paperless office will come to being over a copier rep's dead body...so to speak.

Yes, I believe the long standing transactional business model of the copier industry will have to die before the paperless office ever stands a chance.  Indeed, the majority of the die-hards in the industry are motivated, trained and developed to increase paper in the office, not decrease it.

You see on the vendor supply side, there are different types of providers.  For the purpose of this blog, let's focus on the die-hards, the traditional copier companies that dig in their heels, resist change and insist that the old school way is the best way.  Or at times...the only way.

It is no secret that thousands of owners, managers and copier/mfp reps thrive on six and seven figure incomes all derived from selling office machines to produce as much toner/ink on paper as possible.  The die-hard copier teams have goals to sell copiers/printers/mfp's to businesses "without regard".  That is without regard except for the numbers.  The higher the number the better the number whether its in units, price or pages.  Hear that cow bell ring...seriously.

Read the rest, here...really good stuff!

013: Managed print Services And The Last Generation Gap

The Last Generation Gap- from 2013...

If you remember back to the '60s - riots, Viet Nam, Presidential and political assassinations, hippies at Woodstock, the Beatles, Stones, the Peace Movement, and a vaguely remembered issue called the "The Generation Gap".

This Gap referred to the difference between younger generations and their elders. Back then, teenagers regarded their parents' established social norms as outdated and restrictive - many rebelled:

• They burned draft cards.
• They marched in the street.
• They took up new social and political issues.
• They expressed themselves through free sex, lots of drugs, and rock and roll.
• They didn't trust anyone over 40.
• And they promised to never, ever end up like their parents. 

At Transform2013, I attended Terrie Campbell's presentation, "GenY's Idiosyncrasies - Can your Business Survive Them?" 

013: "MpS in a Box", "Managed Services in a Box" and other Silly Things Marketing Comes up With

We can call this out, because we've been part of the movement.

I saw another services-in-a-box marketing statement the other day.  They were advertising a webinar about something or other - managed services in a box.

It struck me, weren't we just complaining about the commoditization of MpS?  Wasn't it a couple of years ago, when we started to see "MPS in a Box" offerings? And once we put ourselves in a box, are we not off to see our maker or worse, a commodity?

Why do we do this ?

Like you, we've been spoon fed the "...in a box..." value proposition time and time again.

From the word "solution" to the phrase "Professional Services", unique approaches to unique problems do not easily translate into predictable ROI.  So they box, barcode and ship creating commission gates forcing us to attach the latest software sku to our boxes in order to collect the pittance.

Think I'm wrong?  How many faxservers, DocSends or ECopy did you sell?  Without a copier?

Here's the deal - we in the field do not place our expertise in a box.  We are unique as individuals and when we discuss opportunities with clients, our uniqueness shines through.

The only people who want to place expertise and acumen in a box are those who manufacture the box.  What are they making in those plants, anyway?

• Are they assembling business solutions? No.
• Are they putting together answers to complex business problems? Not really.
• Are the container ships unloading Workflow or Process Optimization? Nope.
• How about Business Acumen?  Oh heck no.

What leaves their shores and hits our docks is a box - glass, plastic and tin - that's all.  As long as the factories kick out machines, machine based quotas will continue down stream into the trenches - from the manufacturer, to the branch/dealer, to the sales manager, down to you my good friend.  Scrub your MIF, churn n burn, and call it ALL managed services in a box.

"On the first of the month we sell solutions, after the 15th, we sell boxes..."- Ikon, 2005ish.

Remember when "think outside of the box" was the mantra of the day?  What fools we were back then, buying into the whole think differently mind set which was only true as long as our different thinking on the 1st of the month brought in more boxes by the 28th.  Fact is, back then, we could of attached George Forman grills to our copiers and people would have signed 68 month leases anyway.

It just didn't matter.

The other day, Jennifer and I had the privilege of visiting one of the premier software companies in the world headquartered locally. The campus was impressive and facilities as opulent as the Wynn.

We were there as guests invited to check out something called Visual Analytics: a long way from the Ricoh Demo-Rama at IKON.

The rest of the story...

CompTIA Unveils New Name for IT Channel’s Premier Event: Welcome to CompTIA ChannelCon

Conference will build on Breakaway legacy with more education, training and networking opportunities

Downers Grove, Ill., March 6, 2013 – CompTIA, the non-profit association for the information technology (IT) industry, today unveiled CompTIA ChannelCon as the new name and identity for its premier annual event.

The inaugural CompTIA ChannelCon is scheduled for July 29-31 at the Peabody Orlando Hotel in Orlando, Fla.

“Our premier event, known for many years as Breakaway, now has a name that truly reflects its scope,” said Kelly Ricker, senior vice president, events and education, CompTIA. “The quality of the meetings, partnership opportunities, hot topic sessions and channel-neutral training make ChannelCon an unparalleled experience in the IT industry.”

The format and content of CompTIA’s Breakaway conference has changed significantly over the last several years, shifting from an event that emphasized lead generation to a conference centered on business education and networking opportunities.

In 2010, CompTIA shifted Breakaway from a hosted industry event to an un-hosted model, where attendees chose to make their own investments to participate. The following year, a vendor-neutral channel training and education platform was added to the conference.

The introduction of CompTIA’s member communities also raised the activity and engagement levels at the event, allowing vendors, distributors and solution providers to sit at the same table to discuss best practices, address issues facing their businesses and develop initiatives to grow the IT industry.

“We embrace our role as the gathering place where industry opportunities and challenges are addressed collaboratively by all channel professionals, regardless of company or category,” Ricker said. “CompTIA ChannelCon brings together the best cross section of the industry: solution providers, vendors, distributors, analysts, media, tech associations and other channel organizations.”

ChannelCon attendees can expect great education and training opportunities, a lively vendor fair and the unparalleled access to key channel executives.

Other planned activities include:

• Workshops on CompTIA trustmarks, the business-level credentials for IT businesses that adheres to the industry's best practices.
• CompTIA Executive Certificate programs, which provide busy IT professionals the opportunity to expand their knowledge and skill sets in areas such as cloud computing and mobile technologies.
• E-learning Capstone Sessions, the final piece to completing an e-learning Executive Certificate.
• Keynotes speeches and panel discussions featuring top leaders in the business and IT arenas.
• The “Unconference Lunch”, an opportunity for attendees to drive the conference agenda.
• Private events for exhibitors.
• Best of CompTIA ChannelCon Awards.

Registration for CompTIA ChannelCon will open in mid-March. Visit CompTIA Events for the latest information and updates.

About CompTIA

CompTIA is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. For more information, visit www.comptia.org, http://www.facebook.com/CompTIA and http://twitter.com/comptia.
Contact:
Steven Ostrowski
Director, Corporate Communications
CompTIA
630-678-8468
smostrowski@comptia.org

Is It Workflow? Or Is It Just a Tool?

Tool: “something (as an instrument or apparatus) used in performing an operation or necessary in the practice of a vocation or profession.” – Merriam-Webster.

Back in the good ol’ days, before MpS, a few smart folks started referring to scanning as the on-ramp to document management. Not a bad way to look at it, and not a bad way to turn an ancillary tool into more than what it is – that's called marketing. It’s akin to selling copiers as “document management engines,” when all they really do is put marks on paper. It’s selling an idea, not the machine.

Today the new dimension in managed print services – workflow – is undergoing the same marketing treatment. As the rush toward this niche intensifies, intrepid voyagers be aware: There is a difference between workflow tools and workflow.

Read the rest, here.

013: Wall Street Lets Up on HP: But Why?

From the Wall Street Journal,

"H-P’s numbers buy CEO Whitman some breathing room. Hewlett-Packard Co.‘s first-quarter earnings declined 16% as the technology giant continued to see weaker sales across all its divisions, including its core personal computer business, reports the WSJ’s Ben Worthen. Shares nevertheless soared in after-hours trading as H-P’s numbers beat Wall Street estimates..."

We listened to HP's earnings call (Feb. 21st) our 4th, and for the life of me, I can't find the 'silver-lining everyone else sees - but there is one.

HP is following the tried and true public formula for companies on the mend - 

1. Admit problems...
2. Clean house...
3. Blame economic headwinds, past leadership and bad deals of the past...
4. Make the future seem as though it is going to be very bad...
5. Report numbers that are "less bad" than the original thought/projected...
6. Get the street off your back..

There's a concept in military science called, "shaping the battlefield".  In HP's case this means setting expectations so incredibly low, feeding detractors fog and allowing media-allies, 'privileged access'.

When you hear, "...HP beats Wall Street analysts projections..." question what data these analysts utilized establishing their forecast.

For the rest of us, here are the numbers that hold relevance.  The largest technology company in the world, the company that grew from humble beginnings into the corporation we all work for, the entity that rode the output wave, encouraging over printing along the way, is fighting for her life:

See the rest here.

What if Nobody Buys MFD's ?

The day MemJet rolled out their program over at the MPSA was a good day. It seemed many years since there was something new and exciting to talk about that had anything to do with hardware.

Sure, all the standard OEMs have released new models and refreshed their offerings - but they are all more of the same - well, I guess in the case of A4 to A3, LESS of the same thing. Xerography has been around for a hundred years, melting plastic on paper is mundane and even a really cool technology like melting wax onto paper has lost its novelty.

I know, I know, MemJet is simply a fast inkjet.

 They're fresh and for now, their machine is smoking fast and like no other. One more thing about MemJet - they are opening a channel specifically for and exclusively of, managed print services providers. The good folks at Memjet feel they can negate the lack of brand recognition by pairing with more sophisticated and relationship based, MpS selling professionals; dare I say, 'trusted advisors'. Resellers who have honed their skill beyond the box, earned client trust and are comfortable presenting on value, not brand.

Genius.

A few days later, we listened to Xerox earnings call.

The rest here...

Why Don't You Pay Reps Residuals on Service Contracts?

"It is time to pay sales people commission on copier service agreements.  It is time to combine all volume under one agreement, on a single invoice and pay the sales person residuals for the life of the engagement."

January, 2013

One of the first rules of managed print services is consolidating the decision making process for printers with the process for copiers, bringing IT and Purchasing(or facilities) together.  This usually meant getting the copier decision out of the hands of purchasing or facilities and into the realm of IT.

It was a big deal at the time and a qualification of a real managed print services opportunity - if we can't speak to the person in charge of both copiers and printers, we did not move forward.  On the other hand, once we befriend an IT director, one of our guiding principles was to shift the copier decision process into IT.  If the device was connected to the network, it should fall under management of the IT department.

It was a good idea and contributed to most every successful managed print services engagement.

But a funny thing happened on the way to managed print services nirvana - in an effort to fully understand managed print services, we, on the provider side,  chopped up all the elements of the ecosystem. We saw managed network services as separate from managed services(?).  We decided to propose MpS for printers and continue writing separate service agreements for copiers.

We dumbed down managed print services offering "advanced toner delivery services" in its stead. The printer & toner guys laid claim to MpS defining it as "printer service and supplies on a cost per image billing" sliding right into their existing model.

And the copier folks were just fine with this approach, they didn't want to change either. They didn't need to adjust the way they leased and serviced copiers, or tamper with decades old billing and invoicing policies.  No need to upset the apple cart here - service departments have been running just fine - fueled by 36 to 72 months of predictable and untouchable service revenue.

It doesn't stop here.

Read the rest...

Managed print Services: Choking on Our Own Words...

Unknown source: "I'm glad this happened..."

January 2013, edited 2016

Think about it - in terms of the imaging, printing, and copying industry...and now throw in the Information Technology (IT) industry...

How many technology webinars...are you invited to?  Do 1900 dealers need 500 webinars?

How many managed print services training classes...even come close to connecting with your reality in the field?

How many managed print services programs...teach their views, contradicting or repeating what you already know and may even do already? 

How many conferences, shows...Blah, blah to the blah....does the industry need?  Check out the VAR Guys' top 100 shows for 2013:  Technology Event Calendar: Top 100 Channel Partner Conferences

Those who are able to see beyond the shadows and lies of their culture will never be understood, let alone believed, by the masses.  - Plato

Leaders are able to discern what's sustainable and valuable from the past and what's not.  It is the will of leaders to align, focus, and build cadence while releasing expectations, and tendencies to copy, compare and compete with others.  Those behaviors are survival, reptilian and short-term ways of the past; weak and unsustainable in an increasingly innovative world.

True story.  There is a guy in the industry that serves as a leader by copying others.  He copies ideas, conversations, presentations, websites, and even locations for training with hopes of being more than he is.  We'd like to thank him for being so ostentatious in his copying.  He's helped us in some sort of backward way.

Have you ever seen a copy come out better than the original?  No.

It's time for the death of copiers all around.  Not just the machines, but how we behave, lead, act, and do.  We're tasting a bit of our own medicine, and becoming uncomfortable.  It's time to kill and experience the death of the...mundane.  No more webinars, training classes, programs, conferences, and shows pushed out to the masses.  We'll work one to one or one to a few.

Intimate.  Creative.  Productive.

Here's the rub -

If you are a company that hosts trade shows, your revenue streams may include charging attendees and presenters - all fine and dandy.  But how transparent, let alone honest, are you if you sell tickets to an 'educational' session, that ends up being nothing more than a paid 90-minute commercial?

 "That's the way it's always been done..." is not your core value, is it?

If you're a research company, one would think you would make a living conducting research and presenting findings.  Then why host trade shows and train salespeople?  Aren't you selling content and hosting symposiums?

Associations should derive revenue in an effort to support the improvement of their members, not chase big OEM "sponsorship".

If you're an industry publication, should you pay for content, charge for the opportunity to submit content, or take all the content you can, for free, and charge for advertising?

There's nothing unusual about any of these models, but they've become mundane; tedious, and fatiguing.

Think deeply -  trades shows,  white papers, copier training, MpS Seminars, and buzz are examples of us talking to ourselves.

Focus.

I've been working with end-users, and IT departments in various industries, helping them reign in costs, evaluate vendors and enhance the productivity of their IT services.

This gives us a great view of ourselves through the eyes of your customers.  We've reviewed proposals from large MpS/MDS providers as well as some of the best-known IT/VARs.

We're not only listening to the presentations, but we're also hearing the "backstory".  And they're not pretty.  It's embarrassing.

Our industry is in a "turnaround" period, reversing, backpedaling, and on a downward turn - if anyone tells you differently, they're lying not only to you but to themselves as well.

People made this niche great.

You do know teaching people how to increase a 'share of wallet' is not sustainable, right?

Join us.

HP is Not IBM

This isn't to say that Gerstner couldn't save HP - what he accomplished back in the 90's is a case study in turnarounds.  It's simply not the same environment today as it was in 1993.

There are, however, some spooky similarities between HP of today, and the IBM Gerstner inherited.

When Gerstner took over, IBM had just experienced an 8 Billion dollar loss - at that point, this was the largest corporate loss in history - their stock was down 6%.  Many pundits strongly recommended breaking IBM up into  "Baby Blues" - the breaking up of Big Blue, into little divisions and selling them off - being the only way IBM could survive.

IBM was the largest, most profitable computer hardware manufacturer of the day enjoying 40% margin on hardware. At the time, selling services was completely alien and new not just to IBM, but to an industry.

And that industry was dying.   These words from Business Week, 1992 -

"As the monolithic mainframe gives way, the industry breaks into leaner, faster, smaller parts...

It sure looks like an industry on the skids. The signs are everywhere and grow more painful every day: Worldwide leader IBM Corp. is shedding 40,000 workers this year, for a total of 100,000 since 1985. No. 2 Digital Equipment Corp. ousts its founder, after taking $3.1 billion in charges over two years to cut 18,000 jobs and vacate 165 facilities. Wang Laboratories Inc. files for Chapter 11 protection. France's Groupe Bull lays off 8,000 workers and closes 8 of 13 factories; Italy's Olivetti downsizes by 20%; Siemens Nixdorf plans to lose 6,000 workers. And the list goes on."

Gerstner incorporated a great deal of strategies, most remember and point to a few key unusual approaches that, today, are part of every company's 'come-back plan':

Get the rest on Walters & Shutwell...

Arnold.  1993 Movie -

Tips on starting your Consultancy.

Those once vaulted 'cruise ships' of our industry are shedding employees by the ten's of thousands. Indeed, the channel is shrinking as well.

Some think of this as a sad occurrence. Indeed, the passing of any institution is a time for reflection.  But we look at this as a great emancipation: the release of so many from bondage.

A great majority, will head back into the nearest stockade in search of comfort and "stability" others will venture out, adventurous and filled with wonderlust.  Nationally, one of every 15 employees, or 6.5 percent of the nation's work force, are self-employed.

So here you are - anxious, excited and ready to call all your ex-clients.

But what now?  Do you use the old laptop or spring for a new device?  What about a CRM, presentation tools or web presentations?  Email?

In the old days, all one needed was business cards, a phone number and some shoe leather - not today.

Never before have there...read the rest here.

How Do We Monetize Workflow?

1/2013

As far back as 1999, assessments and workflow studies were performed as a way to determine exactly where our machines fit best. They were part of a hardware play. The “study” – or assessment – became embedded into all of our sales cycles. Indeed, some sales managers used "number of assessments" as a funnel metric.

OEM training courses included feature benefits, product specification and demo scripts. The more advanced selling courses incorporated a needs assessment and cost/benefit proposal training, and for the time, those courses were pretty well received.

We attended class after class, espousing various pain points, exposing methods and techniques designed to increase your share of their wallet. Because the assessments were nothing more than a component of the selling process, we never expected to be paid for those efforts. If walking around for a few days, interviewing workers, jotting down serial numbers and printing usage reports falls under the normal responsibilities of a copier rep, why would we charge for this service?

Why? Because it is the future

I think points about volumes falling, machine installs stalling and OEMs suffering don't need to be made here. Facts are stubborn things. Print is going to fade, and if you're not planning for it now, if not years ago, your dealership will end. So, unless you are looking to cash in and live on the beach somewhere (which isn't such a bad idea), you've got to be looking beyond the horizon, and right now, realizing revenue by performing workflow services is an attractive alternative.

There are as many strategies for shifting away from boxes and over to systems/processes as there are businesses.

Let's take a look at two:


The Extreme Makeover:

* Repurpose large sections of your service department. In addition to cross-training from copier to printer (or printer to copier), invest in additional technical certifications. I would look to CompTIA.

* Uptrain your selling team. The most important area to shift is your selling team. Move away from traditional industry sales techniques. Look outside our niche.

* Reduce internal costs. Assess and optimize your own internal processes to the bone, reducing wasted time and dollars along the way.

* Position into the cloud (SaaS, HaaS, IaaS, PaaS). The field of cloud providers is ever increasing. Engage in it.

This is a radical, deep-diving, ever-expanding, "burn the ships on the beach" approach and is not for everybody. The thing is, it is better to plan disruption than to be a victim of disruption.

Hearts and Minds:

* Redesign your company value proposition. Look at your business differently and articulate the new you.

* Redesign and rebuild your compensation model to include all recurring revenue, without hardware gates. Don’t destroy innovation. Open your mind to alternative compensation models.

* Repurpose large sections of your service department. In addition to cross-training from copier to printer (or printer to copier), invest in additional technical certifications. I would look to CompTIA.

* Uptrain your selling team. The most important area to shift is your selling team. Move away from traditional industry sales techniques. Look outside our niche.

* Partner with cloud service providers (SaaS, HaaS, IaaS, PaaS). The field of cloud providers is ever increasing. Engage in it.

This approach is just as complicated – and in fact, includes some of the same steps – but it engages at a slower, more thoughtful pace and is less of a shock to the system.

Having been through the "Extreme" example, I am a fan of the "burn the ships on the beach" approach, yet I believe a combination of both approaches is ultimately best. Engage as a consultant, not a copier/MpS salesperson. This requires new talent in the field, and at first, it might mean your selling staff will actually engage as billable experts.

The goals, from a tactical standpoint

When looking to monetize workflow, our goals are reasonably simple:

1. Bill for time – before beginning an assessment or close for the project
2. Bill over time – engage at a monthly rate over a period of time, similar to a retainer.

The BIG difference

In a simple phrase, the difference between revenue from product and revenue through EDM/workflow is that the latter is recurrent versus a project-based, one-time revenue. It’s all been said before: We need to move our model from equipment- to subscription-based. But getting through a plethora of variables and determining cost models over time, which are unlike hardware-plus-service pricing structures, is difficult.

Gaining revenue from workflow is more akin to business consulting, and not many of our dealerships are set up like consulting firms. Consulting firms sustain themselves on project-based revenue billable through a statement of work and a master service agreement; this does not typically generate a great deal of revenue over time – certainly not at the levels we've come to expect from a fleet of 30,000 devices, for instance.

Barriers to entry

"The strengths of the past can hold us back." Can we reverse the mentality?

Well, here we are, in 2013. Margins and the number of devices sold are shrinking, and we're hearing a lot about “workflow” and document management.

Once again, the question comes down to this:

How do we provide these services and gain revenue? This quandary is especially poignant because, for nearly two decades, we trained an army of people not to bill for "presales" functions. This is to say, performing workflow was something we've done for free as part of the selling process. How can we change now?

Indeed, early during the latest managed print services movement, there were grumblings of how to charge for assessments. There seemed to be some traction, but the effort soon died. I credit this to our overwhelming insecurities and death-grip hold of the copier-dealer mentality: “We aren't worthy to charge for services, and we still believe in OEM quotas.”

This structure worked for decades, feeding families, employing thousands and supporting business expansion all over the globe. But those days are gone. How long can we ride the remaining 60-month service agreements?

It's time to change.

Posted on 01/04/2013