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Friday, June 17, 2022

Prospecting on LinkedIn: Does it Pay?

When I first joined LinkedIn, back in the stone age circa 2008, I appreciated the nascent application at the same level as My Space, America Online and Twitter. Back then, LinkedIn was an environment for recruiters and the unemployed. Salespeople rarely engaged with prospects or customers online.  I joined because it seemed interesting.

Today, things are very different.  Indeed, since COVID-19 and Microsoft’s purchase, the still strong recruitment application has become a singular business-to-business platform.

According to some LinkedIn business statistics:
  • There are 57M+ companies listed on LinkedIn.
  • 73% of buyers are more likely to consider a brand if the salesperson reaches out via LinkedIn.
  • There are more than 10,000 B2B software product pages on LinkedIn.
  • There was an increase of 110% in confirmed hires year-over-year in...
Read the rest, here.

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