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Tuesday, March 21, 2023

The BlackBerry Trailer: Rise Of The Keyboard Phone


Everyone types with their thumbs - like it has always been the way, but it hasn't.

If you didn't have a Blackberry, what did you have? 

There is a new movie coming out that outlines the history of one of the pivotal communication devices in history and we should all take a few minutes to remember it as we plunge into the next level, the next turn, and Next Generation.

From ChatGPT -

"The movie is based on "Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry" by Jacquie McNish and Sean Silcoff. Published in 2015, this book provides a detailed account of the rise and fall of BlackBerry.

The book delves into the history of the company, starting with its humble beginnings as Research In Motion (RIM) in 1984, founded by Mike Lazaridis and Douglas Fregin. It goes on to describe how RIM developed the BlackBerry device, which revolutionized the way people communicated and worked with its secure email and messaging services.

"Losing the Signal" covers the company's meteoric rise to prominence in the early 2000s, as BlackBerry became a symbol of success and an indispensable tool for business professionals, politicians, and celebrities alike. The book also examines the various factors that led to BlackBerry's decline, such as increased competition from companies like Apple and Google and the inability of RIM's leadership to adapt quickly to the rapidly changing mobile phone landscape.

The book is an insightful and compelling read for anyone interested in the history of the mobile phone industry, the inner workings of a once-great tech company, and the challenges of maintaining leadership in an ever-evolving market."

The 'CrackBerry' as they were referred, helped many of copier reps back in the day(IKON) battle through selling and corporate overwatch and meddling by Unleashing us into the field yet still in incommunicado with prospects, clients, service techs, and the occasional spouse.

"If you want to see 10 years into the future look at least 50 in the past."

I'm not sure who said this, but it is in need of some updating for it was most likely uttered around the turn of the century; the 18th century, that is.

"If you want to see what's going to happen in the next 12 months, look back 36." - GRW, 2023

We've reached the Event Horizon, ready or not.

__________
Tweet
"Take a trip down memory lane with the upcoming film about the rise and fall of the iconic BlackBerry device. #BlackBerry #MobileHistory #ThrowbackThursday"

Intro for a LinkedIn post: 
"Do you remember the days when everyone had a BlackBerry? The new movie about the history of the device is a must-watch for anyone interested in the evolution of mobile technology. Get ready to relive the rise and fall of the CrackBerry and learn about the company behind it all. #BlackBerry #MobileHistory #TechEvolution"

SEO Keywords: 
BlackBerry, mobile history, tech evolution, CrackBerry, rise and fall, communication devices, mobile phone industry

Search Questions: 
What is the history of the BlackBerry device?" "When was the BlackBerry released?" "Why did the BlackBerry decline?" "What is the movie about the BlackBerry?" "What is the book 'Losing the Signal' about?"

Image Prompt: 
A close-up of a vintage BlackBerry device with its signature physical keyboard, surrounded by a collage of old photos and newspaper clippings depicting the history of the company and its impact on the world of mobile communication. The image should convey a sense of nostalgia and look back on the days when the BlackBerry was the go-to device for professionals and business people.

Real Song that matches the theme: 
"The Man" by Aloe Blacc. This song is about someone who was once at the top of their game but has since fallen. It's a perfect match for the theme of the rise and fall of the BlackBerry, as the company was once a leader in the mobile phone industry but eventually lost its dominance.

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Greg Walters, Incorporated
greg@grwalters.com
262.370.4193