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Thursday, March 9, 2023

AI-Powered Einstein is Revolutionizing Salesforce: Is This the End of CRMs?

Say goodbye to pushy salespeople and hello to AI.

From the articles, Salesforce not ready to unleash generative AI on its customers, Salesforce hits the hyper-space button on AI with Einstein GPT, Salesforce to add ChatGPT to Slack as part of OpenAI partnership, Salesforce’s Einstein GPT soldiers up in the AI arms race, Salesforce Announces Einstein GPT, the World’s First Generative AI for CRM

Executive Summary:
    1. Salesforce's new Einstein GPT AI tool aims to reduce the amount of time required to sell and provide more personalized content for customers.
    2. AI is changing the sales landscape by liberating buyers from pushy salespeople and allowing them to make informed decisions.
    3. The integration of AI in sales will revolutionize the industry and lead to more efficient and satisfying experiences for both buyers and sellers.
    My Impressions: CRM platforms such as Salesforce are being eliminated; So too, are selling professionals.

    #Microsoft, #Meta, #Alphabet, #Salesforce, and more are gazing into the Last Event Horizon and they are scared.

    Think about it: Artificial Intelligence manipulates data through processes applying algorithms, presenting information based on the processes and calculations. (An overly simplistic description)
    • Everything we do in sales is a process.
    • Everything we do in purchasing is a process.
    • AI optimizes our processes by comparing them to every other similar process that has ever happened in history.
    We have slipped the event horizon. Quicking a secular metamorphosis of the sales industry by leveraging data and analytics to provide customers with personalized recommendations and insights, while also optimizing providers' workflows and processes. This eliminates the non-productive and emotionally influential forces in the selling process, replacing the need for traditional salespeople with a direct communication channel between the prospect's AI system and the provider's AI system. (See Ecosystem)

    AI is not just a tool or software solution anymore; it's eating all other forms of software and solutions.

    From copiers to 7th-generation jet fighters, whatever requirement, including variables from pricing to retirement, the right solution is presented through this streamlined and efficient process. 

    In this new landscape, the role of salespeople will be eliminated because 'my AI talks with your AI' and good things happen.
    Salesforce's adoption of AI through its Einstein GPT marks a significant shift in the way customers interact with businesses. With AI, customers are liberated from human influence and manipulation and empowered to make informed purchasing decisions based on data-driven insights; not manipulated emotions.

    One of the most significant benefits of AI in the sales process is the reduction in the amount of time required to sell. By using algorithms to analyze data and provide personalized recommendations, AI can help salespeople streamline their workflows and prioritize their time more effectively. This allegedly means less time spent on administrative tasks like data entry and lead qualification, and more time spent on high-value activities like building relationships with customers and closing deals.

    It’s been a month since Salesforce CEO Marc Benioff tweeted, “Get ready to be wowed by Salesforce EinsteinGPT! It generates leads, closes deals, and even makes coffee (just kidding, but wouldn’t that be amazing?)” - no need for people, eh? 

    In addition to reducing the time required to sell, AI can also help customers reduce the time required to make a purchasing decision. With the vast amounts of data available, customers can become overwhelmed by the sheer volume of information and options available. AI helps customers navigate this complexity by providing personalized recommendations based on their unique needs and preferences. This not only reduces the time required to make a purchasing decision but also improves the overall customer experience by making it more efficient and effective.

    Einstein GPT for Slack will provide natural language access to CRM functions from within the Slack messaging platform

    Salesforce's Einstein GPT is specifically designed to provide personalized recommendations across a variety of departments. For example, Einstein GPT for Service can handle Tier 1 service incidents, while also generating new knowledge base articles based on customer interactions. Einstein GPT for Sales can summarize news about accounts and identify key contacts, as well as generate drafts for sales emails. The creation of targeted email campaigns, ads, and landing pages will be the focus of Einstein GPT for Marketing.

    Beyond the benefits of Salesforce's Einstein GPT, AI in general has the potential to revolutionize the entire process by reducing the time required to self-analyze and make a purchasing decision. By leveraging data and analytics, AI can help customers find the products and services that best meet their needs, without the need for human manipulation or persuasion.

    This shift towards data-driven purchasing is happening right now, with more and more customers turning to online marketplaces and recommendation engines to inform their purchasing decisions. As AI continues to evolve and become more sophisticated, we can expect to see even greater adoption of these technologies in the sales process.

    Furthermore, the use of AI in the sales process levels the playing field for smaller businesses and startups. In the past, larger businesses with bigger sales teams had an advantage in the sales process. But with AI, smaller businesses can leverage data and analytics to provide a more personalized customer experience and compete on a more equal footing.

    By leveraging data and analytics, businesses provide personalized recommendations and insights to customers, while also streamlining their own workflows and processes and eliminating the non-productive, emotionally influential forces in every selling process. 

    The role of salespeople will change in this new landscape, and the value of CRM platforms like Salesforce will not disappear entirely. Rather, they will need to adapt to meet the changing needs of businesses and customers alike.


    Title: "Salesforce's AI Evolution: Reducing Sales Time and Liberating Buyers"

    Funny tagline: "Say goodbye to pushy salespeople and hello to AI."

    Tweet: "Salesforce is embracing AI to revolutionize the sales process and empower buyers. Say hello to a future without pushy salespeople! #Salesforce #AI #SalesRevolution"

    Intro paragraph for LinkedIn Post: Salesforce is taking the sales industry by storm with the introduction of its new Einstein GPT AI tool. The integration of AI in sales is revolutionizing the way companies sell their products and services, making the process faster, more efficient, and personalized for customers. But more than just reducing sales time, AI is also liberating buyers from pushy salespeople and empowering them to make informed decisions. In this post, we'll explore the impact of AI on the sales industry and how it's changing the way we buy and sell products.

    Keywords: Salesforce, AI, sales, buyers, personalized, efficiency, empowerment, pushy salespeople, informed decisions, sales process

    Image Prompt: An image of a salesperson being replaced by a robot with the words "Say goodbye to pushy salespeople" written in bold letters.

    Song: "Electricity" by Silk City and Dua Lipa

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    Greg Walters, Incorporated