Maverrik – LinkedIn marketing, campaigns

I first met the folks from Maverrick on LinkedIN and sat in on many live streams.  

They know how to maneuver and leverage the platform that we all know - LinkedIn.  They didn't simply bolt a LI value proposition to their legacy sales training; they magnified existing training, focusing on remote, social, and face-to-face selling.

Everything from show prep to background colors. These people from across the pond, have it going.

Check them out.

Tell them I sent you.

ISN-Partners Launches Augmented Reality (AR) Sessions

London, UK, July 2022 – ISN-Partners has expanded its innovative workflow and digitization support platform, 2CLIXZ, which automates the Customer-Dealer communication by adding Augmented Reality.

With 2CLIXZ, new workers and seasoned technicians can remotely assess a situation and guide to resolution using a suite of augmented reality tools via mobile devices.  Technicians and experts can be in two places at once.

“Our software solution address some of the biggest needs for customers – quickly and efficiently opening service tickets, and easily take care of simple hardware challenges,” says Jan De Kesel, “studies show 33% of field service calls require expert advice from remote resources and talking over the phone is ineffective. Our platform is designed to resolve this situation.”

2CLIXZ augmented reality redefines the interactions between machinery, equipment, and humans while reducing travel required for legacy service & repair operations. Technicians are empowered to provide remote support with video calls to do a preliminary check of the issue and maybe solve it.

2CLIXZ is available in the US for resale through various distribution channels and we are actively seeking dealers.

Office technology, output device, and workflow solutions resellers will reduce hiring and travel expense and shorten the training timeframe.  Establish a digital business model with improved service and reduced environmental impact.

Week 11 - Amazon Robots, Coffee & Gaming

Walt's Spin

Slow week as the country roasts in the weather, inflation soars, gasoline prices pushing six bucks a gallon and it is still difficult to find good help.

Amazon is hiring new robots. We've covered this in the past - unionization and lack of labor are pressuring all labor-based businesses to consider alternatives to humans. Unions are experiencing a temporary bump bringing robotic workforces into the spotlight and on the shop floor.

Many workers who once decorated their space at HQ, have experienced the wonders of working from the spare room or remodeled basement. But they have also discovered a world outside the living room - coffee houses.

Greg Walters, Inc./DOTC & All Associates Reignite Relationship

 The DOTC Office Technology Partnership Ecosystem Expands R&D Division

Plotting the Data-Based Course Into a World Without...

Our crack team of researchers, data scientists, investigators, and web-surfers have been enhanced - dare I say, 'augmented'.  

We've rekindled an alliance with a company known by the biggest players in the industry.  Their computational analyses comprise more than 1,000 variable elements and scientific approach has been referenced in thousands of client engagements. 

I've worked with All Associates Group on many projects from Mayo to Mission Health - indeed, back in the IKON days, their analytical engine was available to every salesperson in the company.  The cream of the crop professionals engaged the tool often, with resounding results.

Disco Music is Music

It looked like a nifty little "today in music history" article but turned out to be a racially charged, re-write of history. 

Forty years ago today, a packed Comiskey Park hosted a White Sox doubleheader with the Detroit Tigers. Between games, "Disco Demolition Night" 

And it was all about Disco music vs. Rock n Roll. 

The 'movement' was nothing more than a marketing plan to attract more listeners and attendees - not, as this writer claims, 

"...the seminal events in music history, reflecting the homophobic and racist backlash to a music genre with roots in gay and racial minority communities..." - 

What a crock. 

Walt's Weekly Words, Week 10, June 17

Walt's Spin

It is almost deja vu, all over again as the conference and corporate meetings season kicks in across the fruited plain. It's great to get together face to face, I just hope everything doesn't go back to what it was: An Echo Chamber of back-slapping, hand-gladding, and gibberish.

Reports lead me to believe that indeed we are being guided to 'the way things used to be' but as always, the conversation between and after sessions is more enlightening. Other than becoming a 'super-spreader', the get-togethers ring nostalgic.

Speaking of nostalgia, a Xerox retiree regales us with legends of early color copiers - a reverse engineered, 3M knock-off. Back then, as you can imagine, color copiers were a thing of the future.

Elon is at it again, mouthing off against work from home. To be fair, his environment is perfect for all employees to be under one roof. Tesla fights for survival every single day, and when in the foxhole, one doe not want to look right and see a smiling face on a screen.

Not to be outdone, Microsoft reflects on a just-published study in Nature Human Behavior analyzing communications data of 61,000 Microsoft employees.

"Based on previous research, we believe that the shift to less 'rich' communication media may have made it more difficult for workers to convey and process complex information."

You can guess where this is going, can't you?

Tigerpaw Talks July 13, 3PM EST

Learn about the Leading Influencer of Infrastructure, in the DOTC Office Technology Partnership Ecosystem.

Leaving Old Waters: Charting a new and profitable course 

If you think you’re stuck with a business management platform and provider that makes you miserable, you won’t want to miss this event. 

Join Tigerpaw CEO James Foxall and VP of Customer Success Trevor Moses on Wednesday, July 13 at 3pm ET to learn:

• How office equipment dealers win with Tigerpaw’s investment in some of the top talent and partnerships in the industry 
• Exciting new ways to automate your business that aren’t even an option with your current platforms 
• How using one ERP to manage all your lines of business powers growth, even in a challenging economy 

Register here: 

https://tigerpaw.zoom.us/webinar/register/WN_4VYFAnxUTaOYMIBmJRYS0A

What Big Data Says About Psychedelics

Interesting article.  Mind-altering substances, medical treatments, and big data.

Scientists are aiming artificial intelligence at the puzzle that is our brains.

Summary:

• Research using natural-language processing tools in machine learning is helping us understand conscious awareness and how drugs alter it.
• Mental health conditions may be the price we humans pay for the huge evolutionary advantage of having a default mode network.
• Psychedelics may work by lifting the filters of sensory input essential to DMN processes.

The default mode network - 

Walt's Weekly Word, Week 9, June 10

PLayboy, Tigerpaw, More Vinyl than Downloads, Buying Less Crap, & Shrinkage

Walt's Spin

This week there's, even more, #WorkFromAnywhere content, the first DOTPE Leadership Influencer, #Tigerpaw, is revealed, we're all buying less crap, and TikTok is full of back-to-office mockery.

"Walmart, Amazon, Home Depot, Best Buy and most every other retailer are having their own mismatch of supply and demand..."

Speaking of selling, we all hate cold calls. Don't lie, you do. The worst thing about cold calls isn't the dialing, it's WASTEFUL dialing. There is a better way, it 'costs' more, shrinks lists from 10,000 to 500, and increases pick-up rates to as high as 90%+. 

Nobody is saying 'Cold calling is Dead...' there are just better ways.

"So unless you have some physical item, what's in it for the customer to meet in person on an initial meeting?"

From LinkedIn, 2022

Dynamic Rick Lambert asked:

"TOUGH QUESTION FOR B2B SALESPEOPLE!

Do you have an answer?

“Why Tigerpaw One is the Leading Influencer, Infrastructure” Greg Walters, the DOTC Office Technology Partnership Ecosystem

The Infrastructure Influence includes ECi, Forza, and Tigerpaw One.

The grading system is simple: What Influencer would I recommend to a client building or changing an existing program. The client could be a provider or the ultimate consumer.

I’ve evaluated hundreds of components and teams over the decades assembling tech solutions that help reduce costs, increase sales, or eliminate inefficiencies. Through this lens of experience, I evaluate each Influencer over approximately 20 data points.

There are no losers. Just being an Influencer in the DOTPE is an accomplishment.

For Tigerpaw One:

The Americans. Byron McGregor, Detroit, 1973