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Monday, September 1, 2008

Xerox Reacts - In Predictable Fashion

If you have been in the industry long enough, you remember when the Xerox sales force could be summed up in one word...


From the Democrat and,

"...Xerox is dismissing the idea that the acquisition makes Ricoh a difficult competitive challenge.

"We see this move for what it is: a defensive play by Ricoh to try to keep pace with the industry's leader — Xerox," Xerox Office Group President Russell Peacock said in an internal message sent to employees last week.

Office imaging equipment means big bucks to Xerox. For the second quarter of 2008, the company had revenues of $2.5 billion in its office segment.

While Xerox's Global Imaging carries some non-Xerox equipment, Ikon likely will become a distributor solely of Ricoh equipment, said Andy Slawetsky, president of Industry Analysts Inc. in Rochester.

In his memo, Peacock said the Ricoh-Ikon deal causes more problems for other office equipment companies than it does for Xerox. He said it places competitors Canon and Konica Minolta "in a difficult position, especially considering Ikon delivers 35-40 percent of Canon's total revenue in the U.S."

There is a phrase I like that my high school football coach use to tell us, " ain't braggin if it's ture..." So, perhaps, Xerox's statements are not just bluster...

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